Intermediate Email Marketing Specialist
Transamerica, Cedar Rapids, Iowa, United States, 52404
Overview
Job Description Summary Design and deploy marketing technology resources to optimize automated marketing campaigns, material distribution, agency/vendor management, platform use, and tracking, reporting and analytics. What You’ll Do
Build and deploy emails, automations, and customer journeys using Salesforce Marketing Cloud Manage assets within Email Studio, Automation Studio, Journey Builder, Content Builder, and Contact Builder Leverage AMPscript, SQL, and data extensions for dynamic content and audience segmentation Support campaign setup, QA, scheduling, and monitoring Collaborate with internal teams to improve campaign performance, personalization, and customer experience Help document platform processes, campaign guidelines, and performance best practices Analyze campaign performance and make data-driven recommendations Assist with team-wide projects and continuous improvement initiatives Qualifications
Bachelor\'s degree in information technology, marketing or relevant field, or equivalent experience Two years of experience with marketing technology platforms and software (e.g. Salesforce Marketing Cloud) Analytical and problem-solving skills Excellent written and oral communication skills Ability to handle multiple priorities and meet deadlines Preferred Qualifications
Financial services experience (e.g. Retirement, Life Insurance, Investments) Familiarity with tools like Litmus, Tableau, Seismic, or OFTs Knowledge of project management methodologies Strong technical skills in AMPscript, SQL, segmentation, and dynamic content Experience working with relational data, data extensions, and subscriber management Understanding of email deliverability, CAN-SPAM compliance, and best practices Excellent attention to detail, organizational, and problem-solving skills Exposure to additional platforms (e.g., Mailchimp, HubSpot, Marketo) Working Conditions
Hybrid Environment Compensation & Benefits
The salary for this position generally ranges between $65,500-$74,000. This range is an estimate, based on potential employee qualifications, operational needs and other considerations permitted by law. The range may vary above and below the stated amounts, as permitted by Colorado Equal Pay Transparency Rule 4.1.2. Bonus Eligibility:
This position is typically eligible for an Annual Bonus based on the Company Bonus Plan/Individual Performance and is at Company Discretion. Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment visa at this time. Disclaimer
Beware of fake job offers! We’ve been alerted to scammers impersonating Transamerica recruiters. We will never request personal information such as ID or payment for equipment upfront. Official offers are sent via DocuSign following a verbal offer—not through text or email. This job description is not a contract of employment nor for any specific job responsibilities. The Company may change, add to, remove, or revoke the terms of this job description at its discretion. Managers may assign other duties and responsibilities as needed. In the event an employee or applicant requests or requires an accommodation to perform job functions, the applicable HR Business Partner should be contacted to evaluate the accommodation request.
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Job Description Summary Design and deploy marketing technology resources to optimize automated marketing campaigns, material distribution, agency/vendor management, platform use, and tracking, reporting and analytics. What You’ll Do
Build and deploy emails, automations, and customer journeys using Salesforce Marketing Cloud Manage assets within Email Studio, Automation Studio, Journey Builder, Content Builder, and Contact Builder Leverage AMPscript, SQL, and data extensions for dynamic content and audience segmentation Support campaign setup, QA, scheduling, and monitoring Collaborate with internal teams to improve campaign performance, personalization, and customer experience Help document platform processes, campaign guidelines, and performance best practices Analyze campaign performance and make data-driven recommendations Assist with team-wide projects and continuous improvement initiatives Qualifications
Bachelor\'s degree in information technology, marketing or relevant field, or equivalent experience Two years of experience with marketing technology platforms and software (e.g. Salesforce Marketing Cloud) Analytical and problem-solving skills Excellent written and oral communication skills Ability to handle multiple priorities and meet deadlines Preferred Qualifications
Financial services experience (e.g. Retirement, Life Insurance, Investments) Familiarity with tools like Litmus, Tableau, Seismic, or OFTs Knowledge of project management methodologies Strong technical skills in AMPscript, SQL, segmentation, and dynamic content Experience working with relational data, data extensions, and subscriber management Understanding of email deliverability, CAN-SPAM compliance, and best practices Excellent attention to detail, organizational, and problem-solving skills Exposure to additional platforms (e.g., Mailchimp, HubSpot, Marketo) Working Conditions
Hybrid Environment Compensation & Benefits
The salary for this position generally ranges between $65,500-$74,000. This range is an estimate, based on potential employee qualifications, operational needs and other considerations permitted by law. The range may vary above and below the stated amounts, as permitted by Colorado Equal Pay Transparency Rule 4.1.2. Bonus Eligibility:
This position is typically eligible for an Annual Bonus based on the Company Bonus Plan/Individual Performance and is at Company Discretion. Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment visa at this time. Disclaimer
Beware of fake job offers! We’ve been alerted to scammers impersonating Transamerica recruiters. We will never request personal information such as ID or payment for equipment upfront. Official offers are sent via DocuSign following a verbal offer—not through text or email. This job description is not a contract of employment nor for any specific job responsibilities. The Company may change, add to, remove, or revoke the terms of this job description at its discretion. Managers may assign other duties and responsibilities as needed. In the event an employee or applicant requests or requires an accommodation to perform job functions, the applicable HR Business Partner should be contacted to evaluate the accommodation request.
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