Digital Media Specialist: Hybrid
State of Washington, Olympia, Washington, United States, 98502
Overview
This position is primarily virtual but will need to travel to the office in Olympia, WA occasionally.
The ideal candidate for the Digital Media Specialist role is a strategic communicator who thrives at the intersection of creativity, analytics, and public service. They bring a deep understanding of social media best practices and know how to translate agency goals into compelling, audience-focused content.
With experience managing enterprise-level social media programs, they are comfortable planning and executing campaigns, scheduling posts across multiple platforms, and using data to refine messaging and strengthen awareness of ESD’s mission.
This individual is an agile storyteller who serves as the agency’s social media voice, engaging thoughtfully with the public, monitoring trends, and responding to comments with professionalism and clarity. They excel at interpreting platform metrics and providing leadership with meaningful insights that inform decision-making. Their collaborative nature allows them to work seamlessly with the Web Manager, interdivisional web team, and Communications Division to maintain accurate, accessible, and up-to-date web content across internal and external sites.
A strong candidate is proactive, adaptable, and eager to contribute beyond their core responsibilities. They participate fully in staff meetings, trainings, and professional development opportunities, and they are ready to support broader communications projects, events, and initiatives as needed. They take pride in being a reliable team member who can step in as backup for colleagues, ensuring continuity and consistency across the agency’s communications efforts.
Responsibilities
Develop comprehensive social media strategies to meet agency/division objectives. This includes: Identify, propose, and implement new social media opportunities while staying current with agency trends
Apply new media technology and best practices
Collect, review, and report social media analytics and monitoring to leadership
Work collaboratively with ESD’s Web Manager, interdivisional web team and communications team to update and maintain the agency’s internal and external websites. Use content management systems (CMS) to review, edit, format, and publish content across a variety of websites following the agency’s web and accessibility standards
Collaborate with internal program staff and Communications team to gather and refine content for digital distribution and ensure accuracy and timeliness of updates
Assist the Web Manager in planning, coordinating, and implementing web governance tasks
Attend staff meetings, trainings, and professional development sessions as required
Provide support to broader Communications Division projects, events, and initiatives as directed by your supervisor or Communications Director
Serve as backup for other communications team members
Qualifications
7 years of equivalent education/experience that includes writing and editing experience
OR Associate’s degree in English, Communications, Journalism, Humanities, Public Relations, or related field AND 5 years of writing and editing experience
A Bachelor’s degree in English, communications, journalism, humanities, public relations, or related field AND 3 years of writing and editing experience
Other
Required equity competencies: The ability to take action to learn and grow; The ability to take action to meet the needs of others
Required competencies: Media Relations & Content Dissemination Skills: Proficiency in managing communication with mass media; Copyediting & attention to detail: Strong ability to identify and correct errors and improve readability; Interpersonal & outreach skills: Effectiveness in engaging external stakeholders and coordinating events; Public Speaking & Advisory Competency: Effectiveness in representing the department and advising leadership; Adaptability & Multitasking Skills: Flexibility to handle evolving responsibilities
Special Requirements/Conditions of Employment: Must be able to pass an Unemployment Insurance (UI) and Paid Family Medical and Leave (PFML) claim and fraud check
Please submit your Cover Letter and Resume with your Online Application through the Add Attachments field. A resume will not substitute for the work experience section of the application or vice versa. Applications with blank fields, or supplemental question responses with comments such as see attachments may be considered incomplete.
Our agency's mission and values drive every decision that we make, determine how we interact with others, and are at the core of who we are. We value Access, Love, Belonging, Equity, and Stewardship. We understand that a work environment that respects your work/life balance is key; that's why many of our positions are eligible for flexible work schedules and teleworking opportunities. Through support, value, and trust, our employees are empowered to grow and develop into their best self.
Opportunity for All
We strive to create a working environment that includes and respects cultural, ethnic, racial, religious, sexual orientation, and gender identity diversity. Women, racial and ethnic minorities, people with disabilities, people over 40 years of age, people with religious beliefs, veterans or people with military status, and people of all sexual orientations and gender identities are encouraged to apply.
The Employment Security Department is an equal opportunity employer/program. Auxiliary aids and services are available upon request to individuals with disabilities.
If you are a person needing assistance in the application process, if you need this job announcement in an alternate format, or if you have general questions about this opportunity, please contact Caleb Baldwin or at 253-306-2999 or the Talent Acquisition Team, prior to the position closing. If you are having technical difficulties creating, accessing, or completing your application, please contact careershelp@des.wa.gov or (360) 664-1960 or toll free (877) 664-1960, Washington Relay 711.
This recruitment may be used to fill additional agency-wide positions in accordance with Article 4 of the WFSE Collective Bargaining Agreement.
This Organization Participates in E-Verify
#J-18808-Ljbffr
The ideal candidate for the Digital Media Specialist role is a strategic communicator who thrives at the intersection of creativity, analytics, and public service. They bring a deep understanding of social media best practices and know how to translate agency goals into compelling, audience-focused content.
With experience managing enterprise-level social media programs, they are comfortable planning and executing campaigns, scheduling posts across multiple platforms, and using data to refine messaging and strengthen awareness of ESD’s mission.
This individual is an agile storyteller who serves as the agency’s social media voice, engaging thoughtfully with the public, monitoring trends, and responding to comments with professionalism and clarity. They excel at interpreting platform metrics and providing leadership with meaningful insights that inform decision-making. Their collaborative nature allows them to work seamlessly with the Web Manager, interdivisional web team, and Communications Division to maintain accurate, accessible, and up-to-date web content across internal and external sites.
A strong candidate is proactive, adaptable, and eager to contribute beyond their core responsibilities. They participate fully in staff meetings, trainings, and professional development opportunities, and they are ready to support broader communications projects, events, and initiatives as needed. They take pride in being a reliable team member who can step in as backup for colleagues, ensuring continuity and consistency across the agency’s communications efforts.
Responsibilities
Develop comprehensive social media strategies to meet agency/division objectives. This includes: Identify, propose, and implement new social media opportunities while staying current with agency trends
Apply new media technology and best practices
Collect, review, and report social media analytics and monitoring to leadership
Work collaboratively with ESD’s Web Manager, interdivisional web team and communications team to update and maintain the agency’s internal and external websites. Use content management systems (CMS) to review, edit, format, and publish content across a variety of websites following the agency’s web and accessibility standards
Collaborate with internal program staff and Communications team to gather and refine content for digital distribution and ensure accuracy and timeliness of updates
Assist the Web Manager in planning, coordinating, and implementing web governance tasks
Attend staff meetings, trainings, and professional development sessions as required
Provide support to broader Communications Division projects, events, and initiatives as directed by your supervisor or Communications Director
Serve as backup for other communications team members
Qualifications
7 years of equivalent education/experience that includes writing and editing experience
OR Associate’s degree in English, Communications, Journalism, Humanities, Public Relations, or related field AND 5 years of writing and editing experience
A Bachelor’s degree in English, communications, journalism, humanities, public relations, or related field AND 3 years of writing and editing experience
Other
Required equity competencies: The ability to take action to learn and grow; The ability to take action to meet the needs of others
Required competencies: Media Relations & Content Dissemination Skills: Proficiency in managing communication with mass media; Copyediting & attention to detail: Strong ability to identify and correct errors and improve readability; Interpersonal & outreach skills: Effectiveness in engaging external stakeholders and coordinating events; Public Speaking & Advisory Competency: Effectiveness in representing the department and advising leadership; Adaptability & Multitasking Skills: Flexibility to handle evolving responsibilities
Special Requirements/Conditions of Employment: Must be able to pass an Unemployment Insurance (UI) and Paid Family Medical and Leave (PFML) claim and fraud check
Please submit your Cover Letter and Resume with your Online Application through the Add Attachments field. A resume will not substitute for the work experience section of the application or vice versa. Applications with blank fields, or supplemental question responses with comments such as see attachments may be considered incomplete.
Our agency's mission and values drive every decision that we make, determine how we interact with others, and are at the core of who we are. We value Access, Love, Belonging, Equity, and Stewardship. We understand that a work environment that respects your work/life balance is key; that's why many of our positions are eligible for flexible work schedules and teleworking opportunities. Through support, value, and trust, our employees are empowered to grow and develop into their best self.
Opportunity for All
We strive to create a working environment that includes and respects cultural, ethnic, racial, religious, sexual orientation, and gender identity diversity. Women, racial and ethnic minorities, people with disabilities, people over 40 years of age, people with religious beliefs, veterans or people with military status, and people of all sexual orientations and gender identities are encouraged to apply.
The Employment Security Department is an equal opportunity employer/program. Auxiliary aids and services are available upon request to individuals with disabilities.
If you are a person needing assistance in the application process, if you need this job announcement in an alternate format, or if you have general questions about this opportunity, please contact Caleb Baldwin or at 253-306-2999 or the Talent Acquisition Team, prior to the position closing. If you are having technical difficulties creating, accessing, or completing your application, please contact careershelp@des.wa.gov or (360) 664-1960 or toll free (877) 664-1960, Washington Relay 711.
This recruitment may be used to fill additional agency-wide positions in accordance with Article 4 of the WFSE Collective Bargaining Agreement.
This Organization Participates in E-Verify
#J-18808-Ljbffr