Marketing Operations Specialist, Principal - Digital Strategy
Blue Shield of CA, Los Angeles, California, United States, 90079
Your Role
The Digital and Measurement team is responsible for turning Brand and Marketing strategies into digital first experiences that improve customer engagement and deliver measurable business outcomes. The Digital Marketing Strategist, Principal will report to the Sr. Manager of Digital & Measurement and shape and optimize connected digital experiences that guide customers seamlessly across channels and throughout their journeys. You will lead the strategy alongside Growth Marketing and support execution of high impact digital touchpoints - web, digital media, content, personalization, and AI enabled engagement - partnering with cross functional teams to improve engagement, support growth goals, and deliver measurable business outcomes.
Our leadership model is about developing great leaders at all levels and creating opportunities for our people to grow - personally, professionally, and financially. We are looking for leaders that are energized by creative and critical thinking, building and sustaining high-performing teams, getting results the right way, and fostering continuous learning.
Your Knowledge and Experience
Requires a bachelor\'s degree in a related field such as marketing or business and/or equivalent combination of education and experience; master\'s degree or MBA is highly desirable
Requires at least 10 years of prior relevant experience
Requires experience creating and implementing Marketing strategies within a digital-first environment
Requires deep knowledge in setting and optimizing Marketing and Sales KPIs
Knowledgeable of marketing and product management principles
Knowledgeable in SEO and AEO strategy & best practices
Proven ability to work collaboratively across functional areas and with Sales and Product, and Line of business leadership
Experience managing vendors and agencies as key or primary account contact a plus
Experience in Health insurance or a similar regulated field strongly preferred
Experience with health insurance products and services, legal, compliance, and regulatory approval requirements strongly preferred
Proficiency in using analytics platforms and reports to inform business decisions, experience with Adobe Customer Journey Analytics strongly preferred
Proven ability to manage relationships with cross-functional teams of varying strategic and technical disciplines
#J-18808-Ljbffr
Our leadership model is about developing great leaders at all levels and creating opportunities for our people to grow - personally, professionally, and financially. We are looking for leaders that are energized by creative and critical thinking, building and sustaining high-performing teams, getting results the right way, and fostering continuous learning.
Your Knowledge and Experience
Requires a bachelor\'s degree in a related field such as marketing or business and/or equivalent combination of education and experience; master\'s degree or MBA is highly desirable
Requires at least 10 years of prior relevant experience
Requires experience creating and implementing Marketing strategies within a digital-first environment
Requires deep knowledge in setting and optimizing Marketing and Sales KPIs
Knowledgeable of marketing and product management principles
Knowledgeable in SEO and AEO strategy & best practices
Proven ability to work collaboratively across functional areas and with Sales and Product, and Line of business leadership
Experience managing vendors and agencies as key or primary account contact a plus
Experience in Health insurance or a similar regulated field strongly preferred
Experience with health insurance products and services, legal, compliance, and regulatory approval requirements strongly preferred
Proficiency in using analytics platforms and reports to inform business decisions, experience with Adobe Customer Journey Analytics strongly preferred
Proven ability to manage relationships with cross-functional teams of varying strategic and technical disciplines
#J-18808-Ljbffr