Senior Lifecycle Marketing Strategist (Remote)
OTT Financial Group, Seattle, Washington, us, 98127
Overview
Senior Lifecycle Marketing Strategist (Remote) Shaw/Scott is seeking a strategic, data-driven, and forward-thinking Senior Marketing Strategist who thrives on solving complex challenges and shaping the future of customer engagement. This role blends deep technical and analytical expertise with a creative, solutions-focused mindset and is energized by big ideas, not slowed by blockers, to push the boundaries of what's possible. You'll serve as a thought leader for both our clients and internal teams, translating trends, technologies, and data insights into bold, actionable strategies. Stay ahead of a fast-moving industry, bring innovation into engagements, and champion fresh approaches that challenge the status quo. The ideal candidate will bring deep expertise in email modernization practices, ensuring clients leverage the next generation of personalization, automation, and scalable creative solutions. A key expectation is to lead AI readiness—partnering with clients to assess, prepare, and evolve their marketing ecosystems for integration of artificial intelligence, including AI-powered automation, hyper-personalization, predictive analytics, and real-time optimization, while ensuring data, creative assets, and workflows are structured for scalable AI adoption. Responsibilities
Lead data-driven strategic initiatives across email, SMS, mobile, and emerging channels, leveraging technical expertise and analytics to guide client success Lead modernization initiatives within client email programs, incorporating modular design systems, scalable templates, and AI-ready frameworks that future-proof marketing capabilities Drive comprehensive AI readiness efforts by recommending systems and practices that enable clients to adopt and scale AI-driven marketing technologies across channels Translate complex customer, behavioral, and campaign data into clear, high-impact insights and actionable recommendations Develop measurement frameworks, segmentation models, and testing roadmaps that drive innovation and optimize performance Serve as a trusted advisor to clients, inspiring forward-thinking strategies and solution-oriented approaches to challenges Continuously scan the marketplace for emerging trends, tools, and technologies, incorporating them into client strategies and internal best practices Collaborate with cross-functional teams—creatives, developers, data analysts, campaign managers—to bring big-picture strategies to life Deliver engaging presentations, workshops, and playbooks that communicate complex strategies in a compelling, client-friendly way Ensure all presentations are audience-appropriate and crafted to tell a clear, compelling story demonstrating strategic vision and measurable business impact Demonstrate executive-level fluency in dialogue and connect marketing initiatives to overarching business goals and priorities Actively contribute to Shaw/Scott's thought leadership by sharing insights, publishing perspectives, and elevating the company's presence in the industry Qualifications
5+ years of experience in digital marketing strategy, with demonstrated expertise in data analytics, technical platforms, and cross-channel integration Proven track record of innovative problem-solving and delivering measurable impact for clients Understanding of marketing technology ecosystems—including ESPs, CDPs, analytics tools, segmentation platforms, and data privacy best practices Strong analytical and quantitative skills, with comfort in data visualization Exceptional communication and storytelling skills—able to bridge the gap between technical complexity and executive-level decision-making. Must be adept at engaging with high-level stakeholders and translating complex strategies into language and concepts that resonate Self-starting, organized, and adaptable—able to manage multiple projects without losing sight of the strategic vision Bachelor\'s degree required; Master\'s degree preferred Work Environment / Travel
We are a 100% remote company. This role may require occasional travel to facilitate in-person collaboration, strategic workshops, and client meetings. Compensation
The salary range for this position is approximately $125K - $145K annually, depending on experience. As a full-time role, additional benefits are available in accordance with company policy. About Shaw/Scott
At Shaw/Scott, we are redefining what it means to be a modern company—built on collaboration, innovation, and passion. We believe in challenging conventions, inspiring our clients with visionary strategies, and creating an environment where big ideas thrive. Our team is dedicated to transforming digital marketing strategies while reimagining how great work gets done.
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Senior Lifecycle Marketing Strategist (Remote) Shaw/Scott is seeking a strategic, data-driven, and forward-thinking Senior Marketing Strategist who thrives on solving complex challenges and shaping the future of customer engagement. This role blends deep technical and analytical expertise with a creative, solutions-focused mindset and is energized by big ideas, not slowed by blockers, to push the boundaries of what's possible. You'll serve as a thought leader for both our clients and internal teams, translating trends, technologies, and data insights into bold, actionable strategies. Stay ahead of a fast-moving industry, bring innovation into engagements, and champion fresh approaches that challenge the status quo. The ideal candidate will bring deep expertise in email modernization practices, ensuring clients leverage the next generation of personalization, automation, and scalable creative solutions. A key expectation is to lead AI readiness—partnering with clients to assess, prepare, and evolve their marketing ecosystems for integration of artificial intelligence, including AI-powered automation, hyper-personalization, predictive analytics, and real-time optimization, while ensuring data, creative assets, and workflows are structured for scalable AI adoption. Responsibilities
Lead data-driven strategic initiatives across email, SMS, mobile, and emerging channels, leveraging technical expertise and analytics to guide client success Lead modernization initiatives within client email programs, incorporating modular design systems, scalable templates, and AI-ready frameworks that future-proof marketing capabilities Drive comprehensive AI readiness efforts by recommending systems and practices that enable clients to adopt and scale AI-driven marketing technologies across channels Translate complex customer, behavioral, and campaign data into clear, high-impact insights and actionable recommendations Develop measurement frameworks, segmentation models, and testing roadmaps that drive innovation and optimize performance Serve as a trusted advisor to clients, inspiring forward-thinking strategies and solution-oriented approaches to challenges Continuously scan the marketplace for emerging trends, tools, and technologies, incorporating them into client strategies and internal best practices Collaborate with cross-functional teams—creatives, developers, data analysts, campaign managers—to bring big-picture strategies to life Deliver engaging presentations, workshops, and playbooks that communicate complex strategies in a compelling, client-friendly way Ensure all presentations are audience-appropriate and crafted to tell a clear, compelling story demonstrating strategic vision and measurable business impact Demonstrate executive-level fluency in dialogue and connect marketing initiatives to overarching business goals and priorities Actively contribute to Shaw/Scott's thought leadership by sharing insights, publishing perspectives, and elevating the company's presence in the industry Qualifications
5+ years of experience in digital marketing strategy, with demonstrated expertise in data analytics, technical platforms, and cross-channel integration Proven track record of innovative problem-solving and delivering measurable impact for clients Understanding of marketing technology ecosystems—including ESPs, CDPs, analytics tools, segmentation platforms, and data privacy best practices Strong analytical and quantitative skills, with comfort in data visualization Exceptional communication and storytelling skills—able to bridge the gap between technical complexity and executive-level decision-making. Must be adept at engaging with high-level stakeholders and translating complex strategies into language and concepts that resonate Self-starting, organized, and adaptable—able to manage multiple projects without losing sight of the strategic vision Bachelor\'s degree required; Master\'s degree preferred Work Environment / Travel
We are a 100% remote company. This role may require occasional travel to facilitate in-person collaboration, strategic workshops, and client meetings. Compensation
The salary range for this position is approximately $125K - $145K annually, depending on experience. As a full-time role, additional benefits are available in accordance with company policy. About Shaw/Scott
At Shaw/Scott, we are redefining what it means to be a modern company—built on collaboration, innovation, and passion. We believe in challenging conventions, inspiring our clients with visionary strategies, and creating an environment where big ideas thrive. Our team is dedicated to transforming digital marketing strategies while reimagining how great work gets done.
#J-18808-Ljbffr