Marketing Campaign Manager, IP&E
Arrow Components, Colorado Springs, Colorado, United States, 80509
Overview
The Marketing Campaign Manager, IP&E is responsible for planning, executing, and optimizing marketing campaigns that support Arrow’s Global Components business with a focus on IP&E (Interconnects, Passives, and Electromechanical components). This role sits within Arrow’s Corporate Marketing organization and works in close partnership with cross-functional teams to drive aligned, effective go-to-market execution. What You’ll Be Doing
Plan and manage marketing campaigns in support of Global Components, IP&E related priorities Partner closely with supplier management and other internal stakeholders to align campaign objectives, messaging, and timing Support field enablement activities by partnering across the business, including with the field and sales teams, to translate campaign objectives into clear enablement assets, guidance, and timelines that help the field understand what’s being promoted, why it matters, and how to engage customers effectively Work cross-functionally with marketing teams to coordinate execution across channels and programs Manage campaign timelines, budgets, and deliverables from intake through launch and post-campaign analysis Ensure campaign plans are clearly defined, well-sequenced, and aligned to business goals Track, analyze, and report on campaign performance, translating results into insights and recommendations Use performance data and learnings to optimize in-flight campaigns and inform future planning What We Are Looking For
10+ years of experience in B2B marketing, ideally within electronics, components, industrial, or technology-driven environments Direct experience managing integrated marketing campaigns supporting product portfolios, business units, or vertical markets—owning planning, execution, and performance measurement Strong understanding of electronics or component-based businesses, including how product availability, lifecycle status, and technical differentiation influence go-to-market strategy and campaign performance Proven ability to manage always-on and programmatic marketing efforts, balancing baseline demand generation with incremental campaign investments to support business priorities Experience working in a highly collaborative, matrixed organization, partnering closely with product management, supplier management, sales, and marketing teams Demonstrated success driving measurable outcomes, including demand generation, pipeline contribution, eCommerce revenue, or lead generation in B2B environments Highly analytical and data-driven, with hands-on experience using performance data to evaluate effectiveness and inform optimization and planning decisions Strong planning and budget management skills, including forecasting, pacing, and performance reporting Experience coordinating with multiple internal teams or external partners, ensuring alignment, accountability, and timely execution Preferred Qualifications
Direct experience in electronics distribution, components, or B2B technology, particularly within IP&E (Interconnect, Passive & Electromechanical) or adjacent product categories Experience supporting IP&E product groups or suppliers, including translating technical product positioning into effective marketing programs Working knowledge of go-to-market planning and campaign measurement in complex, multi-stakeholder B2B environments Experience collaborating across marketing, product, supplier, and sales teams to align priorities and drive execution Work Arrangement
Fully Remote: Must be able to travel to an Arrow office location as requested by Arrow leadership. What’s In It For You?
At Arrow, we recognize that financial rewards and great benefits are important aspects of an ideal job. That’s why we offer competitive financial compensation, including various compensation plans, and a solid benefits package. Medical, Dental, Vision Insurance 401k, With Matching Contributions Short-Term/Long-Term Disability Insurance Health Savings Account (HSA)/Health Reimbursement Account (HRA) Options Paid Time Off (including sick, holiday, vacation, etc.) Tuition Reimbursement Growth Opportunities And more! Annual Hiring Range/Hourly Rate
$116,700.00 - $169,400.00 Actual compensation offer to candidate may vary from posted hiring range based upon geographic location, work experience, education, and/or skill level. The pay ratio between base pay and target incentive (if applicable) will be finalized at offer. Location
US-CO-Colorado (Remote Employees) Remote work employees may be required to be present at the closest designated Arrow office for work-related purposes, at the Company’s request and sole discretion. Time Type
Full time Job Category
Marketing and Communications EEO Statement
Arrow is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, gender, age, sexual orientation, gender identity, national origin, veteran or disability status. (Arrow EEO/AAP policy)
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The Marketing Campaign Manager, IP&E is responsible for planning, executing, and optimizing marketing campaigns that support Arrow’s Global Components business with a focus on IP&E (Interconnects, Passives, and Electromechanical components). This role sits within Arrow’s Corporate Marketing organization and works in close partnership with cross-functional teams to drive aligned, effective go-to-market execution. What You’ll Be Doing
Plan and manage marketing campaigns in support of Global Components, IP&E related priorities Partner closely with supplier management and other internal stakeholders to align campaign objectives, messaging, and timing Support field enablement activities by partnering across the business, including with the field and sales teams, to translate campaign objectives into clear enablement assets, guidance, and timelines that help the field understand what’s being promoted, why it matters, and how to engage customers effectively Work cross-functionally with marketing teams to coordinate execution across channels and programs Manage campaign timelines, budgets, and deliverables from intake through launch and post-campaign analysis Ensure campaign plans are clearly defined, well-sequenced, and aligned to business goals Track, analyze, and report on campaign performance, translating results into insights and recommendations Use performance data and learnings to optimize in-flight campaigns and inform future planning What We Are Looking For
10+ years of experience in B2B marketing, ideally within electronics, components, industrial, or technology-driven environments Direct experience managing integrated marketing campaigns supporting product portfolios, business units, or vertical markets—owning planning, execution, and performance measurement Strong understanding of electronics or component-based businesses, including how product availability, lifecycle status, and technical differentiation influence go-to-market strategy and campaign performance Proven ability to manage always-on and programmatic marketing efforts, balancing baseline demand generation with incremental campaign investments to support business priorities Experience working in a highly collaborative, matrixed organization, partnering closely with product management, supplier management, sales, and marketing teams Demonstrated success driving measurable outcomes, including demand generation, pipeline contribution, eCommerce revenue, or lead generation in B2B environments Highly analytical and data-driven, with hands-on experience using performance data to evaluate effectiveness and inform optimization and planning decisions Strong planning and budget management skills, including forecasting, pacing, and performance reporting Experience coordinating with multiple internal teams or external partners, ensuring alignment, accountability, and timely execution Preferred Qualifications
Direct experience in electronics distribution, components, or B2B technology, particularly within IP&E (Interconnect, Passive & Electromechanical) or adjacent product categories Experience supporting IP&E product groups or suppliers, including translating technical product positioning into effective marketing programs Working knowledge of go-to-market planning and campaign measurement in complex, multi-stakeholder B2B environments Experience collaborating across marketing, product, supplier, and sales teams to align priorities and drive execution Work Arrangement
Fully Remote: Must be able to travel to an Arrow office location as requested by Arrow leadership. What’s In It For You?
At Arrow, we recognize that financial rewards and great benefits are important aspects of an ideal job. That’s why we offer competitive financial compensation, including various compensation plans, and a solid benefits package. Medical, Dental, Vision Insurance 401k, With Matching Contributions Short-Term/Long-Term Disability Insurance Health Savings Account (HSA)/Health Reimbursement Account (HRA) Options Paid Time Off (including sick, holiday, vacation, etc.) Tuition Reimbursement Growth Opportunities And more! Annual Hiring Range/Hourly Rate
$116,700.00 - $169,400.00 Actual compensation offer to candidate may vary from posted hiring range based upon geographic location, work experience, education, and/or skill level. The pay ratio between base pay and target incentive (if applicable) will be finalized at offer. Location
US-CO-Colorado (Remote Employees) Remote work employees may be required to be present at the closest designated Arrow office for work-related purposes, at the Company’s request and sole discretion. Time Type
Full time Job Category
Marketing and Communications EEO Statement
Arrow is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, gender, age, sexual orientation, gender identity, national origin, veteran or disability status. (Arrow EEO/AAP policy)
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