What You'll Do
Lead lifecycle marketing across core owned channels, with email and SMS as the foundation, shaping strategy and executing campaigns and programs end-to-end. Manage and evolve our Klaviyo strategy and execution, including email and SMS campaigns, automated flows, segmentation, deliverability, and reporting Develop scalable segmentation and personalization frameworks informed by customer behavior and lifecycle stage; build and optimize key lifecycle flows Own the full lifecycle and campaign calendar across email and SMS, including product launches, promotions, and key seasonal and holiday moments Run hypothesis-driven A/B tests across messaging, creative, cadence, and timing Maintain lifecycle channel health, including deliverability, list hygiene, compliance, and frequency management Track and report on lifecycle KPIs including revenue contribution, engagement, churn, and retention; translate performance insights into clear recommendations and optimizations that improve conversion, retention, and customer experience. Partner with Brand, Growth, Product, Merchandising, and CX to improve the customer journey and ensure lifecycle messaging is accurate, timely, and customer-first Create clear processes and documentation to support reliability and scale Qualifications
5+ years of lifecycle, CRM, or retention marketing experience, preferably in consumer brands and ecommerce Ownership of Klaviyo or similar software in a DTC or ecommerce environment Hands-on experience with Shopify as well as review and loyalty software providers Deep experience with email & SMS automation, segmentation, and testing Excellent project management and cross-functional communication and collaboration skills Strong attention to detail (We’re big on the little things!) Analytical and data-driven with experience in analytics and attribution platforms; ability to perform data dives to surface actionable insights Entrepreneurial spirit; comfortable owning outcomes, not just execution in a dynamic, fast-paced environment This role will report to the Senior Director of Marketing & Brand Nice to Have
Copywriting experience, ability to design emails with an eye for clean, on-brand layouts Experience with customer acquisition-focused channels like affiliate and paid social Experience working in kids, apparel, footwear, subscription- or membership-based ecommerce Compensation & Benefits
Competitive annual salary of $90-110K based on experience Equity options for long-term alignment and ownership Comprehensive health benefits, including medical, dental, and vision insurance Paid parental leave and a family-friendly culture that supports parents at every stage Flexible remote/hybrid work arrangements 401(k) plan with employer contribution Employee discounts on Ten Little products and partner brands Company Description
Ten Little was created by two moms in collaboration with world-class physicians to support healthy development and natural movement in babies, toddlers, and kids. Ten Little’s APMA-approved shoes are designed with wide, foot-shaped toe boxes and flat, flexible soles to help little feet grow strong and move freely. With thousands of 5-star reviews and loyal fans including Meghan Markle & Prince Harry, Gayle King, Paris Hilton, Gigi Hadid, Hilary Swank, Olivia Munn, Emma Roberts, and Chrissy Teigen, Ten Little has become the trusted go-to for little feet on big adventures.
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Lead lifecycle marketing across core owned channels, with email and SMS as the foundation, shaping strategy and executing campaigns and programs end-to-end. Manage and evolve our Klaviyo strategy and execution, including email and SMS campaigns, automated flows, segmentation, deliverability, and reporting Develop scalable segmentation and personalization frameworks informed by customer behavior and lifecycle stage; build and optimize key lifecycle flows Own the full lifecycle and campaign calendar across email and SMS, including product launches, promotions, and key seasonal and holiday moments Run hypothesis-driven A/B tests across messaging, creative, cadence, and timing Maintain lifecycle channel health, including deliverability, list hygiene, compliance, and frequency management Track and report on lifecycle KPIs including revenue contribution, engagement, churn, and retention; translate performance insights into clear recommendations and optimizations that improve conversion, retention, and customer experience. Partner with Brand, Growth, Product, Merchandising, and CX to improve the customer journey and ensure lifecycle messaging is accurate, timely, and customer-first Create clear processes and documentation to support reliability and scale Qualifications
5+ years of lifecycle, CRM, or retention marketing experience, preferably in consumer brands and ecommerce Ownership of Klaviyo or similar software in a DTC or ecommerce environment Hands-on experience with Shopify as well as review and loyalty software providers Deep experience with email & SMS automation, segmentation, and testing Excellent project management and cross-functional communication and collaboration skills Strong attention to detail (We’re big on the little things!) Analytical and data-driven with experience in analytics and attribution platforms; ability to perform data dives to surface actionable insights Entrepreneurial spirit; comfortable owning outcomes, not just execution in a dynamic, fast-paced environment This role will report to the Senior Director of Marketing & Brand Nice to Have
Copywriting experience, ability to design emails with an eye for clean, on-brand layouts Experience with customer acquisition-focused channels like affiliate and paid social Experience working in kids, apparel, footwear, subscription- or membership-based ecommerce Compensation & Benefits
Competitive annual salary of $90-110K based on experience Equity options for long-term alignment and ownership Comprehensive health benefits, including medical, dental, and vision insurance Paid parental leave and a family-friendly culture that supports parents at every stage Flexible remote/hybrid work arrangements 401(k) plan with employer contribution Employee discounts on Ten Little products and partner brands Company Description
Ten Little was created by two moms in collaboration with world-class physicians to support healthy development and natural movement in babies, toddlers, and kids. Ten Little’s APMA-approved shoes are designed with wide, foot-shaped toe boxes and flat, flexible soles to help little feet grow strong and move freely. With thousands of 5-star reviews and loyal fans including Meghan Markle & Prince Harry, Gayle King, Paris Hilton, Gigi Hadid, Hilary Swank, Olivia Munn, Emma Roberts, and Chrissy Teigen, Ten Little has become the trusted go-to for little feet on big adventures.
#J-18808-Ljbffr