Job Description
The Digital Merchandiser plays a critical role in bringing the Royal Canin and Eukanuba portfolio to life online across our ecommerce retailer websites and will be responsible for shaping how shoppers learn and engage with our brands online. The associate will initiate new item set up where applicable and be responsible for best-in-class content across the portfolio of brands on a variety of e-retailer sites. The associate will focus on winning the algorithm through optimizing content for search based on defined keywords and driving progress in Perfect Digital Store (PDS). This associate will be a critical input into the digital commerce center, as it relates to the voice of retailers and strategic changes and initiatives within content and process, and own responsibilities in areas like creation and implementation of higher-level search, taxonomy, and variation strategies, and formalizing processes to drive best in class approaches across organization.
This is a remote role with a preference for someone to be based at a Royal Canin Site (St. Louis, Nashville, New York)
Minimum Requirements
Bachelor's Degree, minimum of 2 year experience in digital commerce and or digital merchandising roles
Comfortable in a fast-paced, dynamic, and ambiguous environment
Reporting and analytics experience
Good communication skills to educate & report across metrics
Advanced with Microsoft Excel and PowerPoint
Experience with SEO
Balanced analytical/conceptual skills to understand and then optimize page performance.
Proven project management skills, attention to detail, and exceptional organizational skills.
Experience with building collaborative relationships with multiple stakeholders
Preferred Requirements
Experience in managing brand portfolios of products online
Have strong understanding of eCommerce landscape
Ability to benchmark market best practices in search, placement, content & ratings/review.
Understanding with Salsify and Smartsheet
Understand core business metrics and how these can be influenced through online merchandising
Customer experience is preferred but not required
Key Responsibilities
End to end process management of new item set up, and management of existing items as needed (renovation and discontinuation), and on-going catalog management & maintenance
Drive Perfect Digital Store (PDS) improvements across retailers’ pages, focused on perfect page (image content, enhanced content, search content, video, & ratings and reviews where applicable), leveraging tools such as Salsify, CIQ, and Power BI as needed
Develop strategies to win the customer algorithm and create SEO optimized content by coordinating with brand teams, shopper marketing, sales, agencies, and retailers.
Partner with Central Content & Marketing to provide insight into development of content for new products, highlight new claims, item transitions, and discontinued product transition as well as ensure products are live and updated on retailers’ websites at the respective launch/discontinuation dates.
Aid in development and implement test & learns to inform strategies and actions
Bring forward insights for our portfolio of brands by analyzing competitors’ content, search & merchandising strategy around key criteria: content quality, integrity, ratings, and reviews & search.
Optimize and make recommendations around keyword development & optimization and maintain an active awareness on industry trends as well as search best practices.
Act as a strategic thought leader during key customer meetings (including JPBs), delivering insights, trends, and digital growth opportunities.
Lead digital education efforts for both internal teams and external retail customers, helping to elevate digital maturity and understanding of digital capabilities & omnichannel tools.
Lead special projects like Mobile Images, Content Playbooks, Ratings & Reviews, etc to drive digital muscle with brand and portfolio teams.
What you can expect from Mars
Work with over 130,000 diverse and talented Associates, all guided by The Five Principles.
Join a purpose driven company, where we’re striving to build the world we want tomorrow, today.
Best-in-class learning and development support from day one, including access to our in-house Mars University.
An industry competitive salary and benefits package, including company bonus.
USD 71,200.00 - USD 97,900.00
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This is a remote role with a preference for someone to be based at a Royal Canin Site (St. Louis, Nashville, New York)
Minimum Requirements
Bachelor's Degree, minimum of 2 year experience in digital commerce and or digital merchandising roles
Comfortable in a fast-paced, dynamic, and ambiguous environment
Reporting and analytics experience
Good communication skills to educate & report across metrics
Advanced with Microsoft Excel and PowerPoint
Experience with SEO
Balanced analytical/conceptual skills to understand and then optimize page performance.
Proven project management skills, attention to detail, and exceptional organizational skills.
Experience with building collaborative relationships with multiple stakeholders
Preferred Requirements
Experience in managing brand portfolios of products online
Have strong understanding of eCommerce landscape
Ability to benchmark market best practices in search, placement, content & ratings/review.
Understanding with Salsify and Smartsheet
Understand core business metrics and how these can be influenced through online merchandising
Customer experience is preferred but not required
Key Responsibilities
End to end process management of new item set up, and management of existing items as needed (renovation and discontinuation), and on-going catalog management & maintenance
Drive Perfect Digital Store (PDS) improvements across retailers’ pages, focused on perfect page (image content, enhanced content, search content, video, & ratings and reviews where applicable), leveraging tools such as Salsify, CIQ, and Power BI as needed
Develop strategies to win the customer algorithm and create SEO optimized content by coordinating with brand teams, shopper marketing, sales, agencies, and retailers.
Partner with Central Content & Marketing to provide insight into development of content for new products, highlight new claims, item transitions, and discontinued product transition as well as ensure products are live and updated on retailers’ websites at the respective launch/discontinuation dates.
Aid in development and implement test & learns to inform strategies and actions
Bring forward insights for our portfolio of brands by analyzing competitors’ content, search & merchandising strategy around key criteria: content quality, integrity, ratings, and reviews & search.
Optimize and make recommendations around keyword development & optimization and maintain an active awareness on industry trends as well as search best practices.
Act as a strategic thought leader during key customer meetings (including JPBs), delivering insights, trends, and digital growth opportunities.
Lead digital education efforts for both internal teams and external retail customers, helping to elevate digital maturity and understanding of digital capabilities & omnichannel tools.
Lead special projects like Mobile Images, Content Playbooks, Ratings & Reviews, etc to drive digital muscle with brand and portfolio teams.
What you can expect from Mars
Work with over 130,000 diverse and talented Associates, all guided by The Five Principles.
Join a purpose driven company, where we’re striving to build the world we want tomorrow, today.
Best-in-class learning and development support from day one, including access to our in-house Mars University.
An industry competitive salary and benefits package, including company bonus.
USD 71,200.00 - USD 97,900.00
#J-18808-Ljbffr