Regional Marketing Representative (Hybrid - Shakopee, MN)
ReSound, Shakopee, Minnesota, United States, 55379
Overview
The Regional Marketing Representative provides localized marketing planning and support for hearing care professionals working with ReSound in an identified area of the US. The position is responsible for introducing new marketing and support programs to ReSound customers and leading a forward-thinking approach to marketing planning and tactic execution. This position follows a hybrid work model and requires regular onsite presence at the Shakopee facility three days per week. Essential Functions
Customer Interaction & Consulting
Provide primary point of contact for customers seeking support of their marketing efforts. Work alongside sales representatives to develop local market customer plans and identify local marketing opportunities. Participate in conference calls and meetings with key customers and prospective customers to discuss marketing opportunities and share ReSound marketing capabilities. Provide experience & data-backed advice to customers when requested on: general effectiveness of specific marketing ideas in a given market; recommended timing of various marketing vehicles to optimize effectiveness; and advice on how to enhance marketing ROI. Follow-up with accounts reviewing program post-mortem.
Project Execution
Facilitate execution of customized marketing projects for customers through internal and external resources. Projects include traditional tactics (newspaper ads, brochures, direct mail, referral programs) and digital tactics (website, SEO, paid search, display ads, Google/Facebook ads, redirect, and social media).
Vendor Interaction
Work with existing and new vendors to complete project requests on behalf of ReSound customers. Effectively communicate through the proofing process as intermediary between vendor and customer, from project inception through completion.
Reporting
Document marketing data for analysis, with documentation happening within PM software-based systems. Present to small groups on multiple reports detailing accounts, projects, and efficacy of programs where applicable. Provide and present a quarterly summary report to assigned sales region representatives and marketing peers.
Competencies (Knowledge And Skills Needed)
Effective verbal presentation and written communication; phone and email are primary communication platforms. Detail oriented and results driven. Ability to manage several tasks simultaneously and prioritize work with internal and external customers. Ability to understand customer objectives, align on recommendations, and implement plans to reach goals. Demonstrated capability to engage stakeholders regarding marketing advice. Ability to work with multiple projects simultaneously and ensure high-quality execution. Ability to communicate the strategic rationale of various marketing programs as they relate to growth in each account. Ability to identify and prioritize opportunities to meet targets. Understanding of Resounds’ product line and how it can be leveraged to drive more business or gain competitive share. Understanding of the hearing instrument business from both manufacturer and dispenser perspectives.
Required Qualifications
Education:
Bachelor’s degree in marketing or a business-related field. Experience:
Minimum of 5 years marketing experience; experience in medical device or hearing industry; experience with franchise or small-business owners.
Travel:
Limited travel may be required. 2-3 trips per year. Additional Details
Pay Transparency
The target annual compensation for this position can range from $70,000 - $90,000 with a discretionary bonus if you are an active employee as of the fiscal year-end. Compensation depends on location, role, skill set, and level of experience; GN offers a competitive benefits package, including annual bonuses, health insurance, a 401(k) plan, and paid vacation and holidays.
Working Environment
Combination of office setting and remote work. In-office days are Tuesday, Wednesday and Thursday.
Physical Demands
Prolonged periods of sitting or standing at a desk/workstation. Regular use of phone, computer, and email. Occasional lifting up to 15 pounds.
Position Type & Hours
Full-Time: 40 Hours/Week.
EEO & Accessibility
GN welcomes applicants from all backgrounds and provides equal consideration for employment. Disability accommodation information is provided for applicants who need it.
Company Information
GN brings people closer through advanced intelligent hearing, audio, video, and gaming solutions. The company was founded in 1869 and has more than 6,000 employees.
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The Regional Marketing Representative provides localized marketing planning and support for hearing care professionals working with ReSound in an identified area of the US. The position is responsible for introducing new marketing and support programs to ReSound customers and leading a forward-thinking approach to marketing planning and tactic execution. This position follows a hybrid work model and requires regular onsite presence at the Shakopee facility three days per week. Essential Functions
Customer Interaction & Consulting
Provide primary point of contact for customers seeking support of their marketing efforts. Work alongside sales representatives to develop local market customer plans and identify local marketing opportunities. Participate in conference calls and meetings with key customers and prospective customers to discuss marketing opportunities and share ReSound marketing capabilities. Provide experience & data-backed advice to customers when requested on: general effectiveness of specific marketing ideas in a given market; recommended timing of various marketing vehicles to optimize effectiveness; and advice on how to enhance marketing ROI. Follow-up with accounts reviewing program post-mortem.
Project Execution
Facilitate execution of customized marketing projects for customers through internal and external resources. Projects include traditional tactics (newspaper ads, brochures, direct mail, referral programs) and digital tactics (website, SEO, paid search, display ads, Google/Facebook ads, redirect, and social media).
Vendor Interaction
Work with existing and new vendors to complete project requests on behalf of ReSound customers. Effectively communicate through the proofing process as intermediary between vendor and customer, from project inception through completion.
Reporting
Document marketing data for analysis, with documentation happening within PM software-based systems. Present to small groups on multiple reports detailing accounts, projects, and efficacy of programs where applicable. Provide and present a quarterly summary report to assigned sales region representatives and marketing peers.
Competencies (Knowledge And Skills Needed)
Effective verbal presentation and written communication; phone and email are primary communication platforms. Detail oriented and results driven. Ability to manage several tasks simultaneously and prioritize work with internal and external customers. Ability to understand customer objectives, align on recommendations, and implement plans to reach goals. Demonstrated capability to engage stakeholders regarding marketing advice. Ability to work with multiple projects simultaneously and ensure high-quality execution. Ability to communicate the strategic rationale of various marketing programs as they relate to growth in each account. Ability to identify and prioritize opportunities to meet targets. Understanding of Resounds’ product line and how it can be leveraged to drive more business or gain competitive share. Understanding of the hearing instrument business from both manufacturer and dispenser perspectives.
Required Qualifications
Education:
Bachelor’s degree in marketing or a business-related field. Experience:
Minimum of 5 years marketing experience; experience in medical device or hearing industry; experience with franchise or small-business owners.
Travel:
Limited travel may be required. 2-3 trips per year. Additional Details
Pay Transparency
The target annual compensation for this position can range from $70,000 - $90,000 with a discretionary bonus if you are an active employee as of the fiscal year-end. Compensation depends on location, role, skill set, and level of experience; GN offers a competitive benefits package, including annual bonuses, health insurance, a 401(k) plan, and paid vacation and holidays.
Working Environment
Combination of office setting and remote work. In-office days are Tuesday, Wednesday and Thursday.
Physical Demands
Prolonged periods of sitting or standing at a desk/workstation. Regular use of phone, computer, and email. Occasional lifting up to 15 pounds.
Position Type & Hours
Full-Time: 40 Hours/Week.
EEO & Accessibility
GN welcomes applicants from all backgrounds and provides equal consideration for employment. Disability accommodation information is provided for applicants who need it.
Company Information
GN brings people closer through advanced intelligent hearing, audio, video, and gaming solutions. The company was founded in 1869 and has more than 6,000 employees.
#J-18808-Ljbffr