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Marketing Analytics Manager - Paid Media

Jobs via Dice, Englewood, New Jersey, us, 07631

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Dice is the leading career destination for tech experts at every stage of their careers. Our client, Intellectt INC, is seeking the following. Apply via Dice today! Top Skills

Strong experience with MMM & MTA measurement frameworks Full-funnel paid media analytics (digital, retail, performance marketing) Executive reporting, insights storytelling, and data visualization Strong leadership, mentoring, and independent time management Marketing strategy, pricing, and media campaign optimization Excellent communication, negotiation, and interpersonal skills Key Responsibilities

Lead paid media analytics, insights, and reporting to guide marketing decisions Develop executive-friendly reports and actionable insights across awareness, consideration, and conversion channels Build automated and scalable reporting processes Maintain measurement frameworks to track ROI, S.com traffic, and media effectiveness Partner with media teams, analytics, and big data teams to align KPIs and tagging strategies Lead MMM/MTA analysis, optimizations, and internal advocacy of findings Drive cross-channel media insights to improve customer acquisition, brand health, and revenue Qualifications

8+ years of media analytics and insights experience (paid search, social, display, affiliate, e-commerce/CPG) Hands-on experience with MMM/MTA frameworks and reporting Bachelor\'s degree in Marketing or equivalent; advanced degrees/certifications preferred

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