Overview
National Marketing Manager Job Description Job Title:
National Marketing Manager Reports To:
Jack Biehunko, Director of Marketing CWS Portfolio:
105 properties, 30,000+ A units in North Carolina, Georgia, Texas, Colorado, Arizona, California, Washington, and Tennessee. Location : Austin, Texas CWS Purpose:
“Enhancing Lives the CWS Way” CWS Values Honoring Our Word. Do what you say you will do. Ethical Dealings are Paramount. Do the right thing all the time, every time. A Respect for People Treat others the way you want to be treated. Requirement for Profitability and Sustainability Bring value to our employees, residents and investors in a company designed for the long term. A Demand for Excellence with a Sense of Urgency Be intentional. Be accurate. Be timely. CARE. Go above and beyond. Department Purpose : To drive qualified leads to all our communities.
What You Will Do
As National Marketing Manager, you will be responsible for supporting marketing and sales needs for a selected portfolio of sites. Primary areas of focus include driving qualified leads, analyzing marketing mix, implementing effective tools and tactics, ensuring a strong social and online reputation presence, and helping educate team members on sales and marketing. Align With And Positively Influence The CWS Culture Embody and promote CWS Purpose and Values. Role model the behavior, communication, and professional conduct that you expect from other CWS team members. Demonstrate support for company initiatives. Be a dynamic and engaging representative for CWS, and an ambassador for the Marketing department. Drive Marketing and Sales to Maximize Asset Performance Support to CD’s, RD’s and On-Site teams for an identified CWS portfolio of communities to drive qualified leads and maintain optimum occupancy. Monitor lead flow within the portfolio to ensure the appropriate sales channels are receiving and following up on leads. Use deductive reasoning to recommend meaningful and impactful changes to advertising strategies. Host quarterly and ad hoc sales trainings for the on-site team members. Continuously track and build strategic plans to optimize all communities’ online reputation. Demonstrate Proficiency In The Following Ways Participate in timely marketing audits; ensuring ILS, lead tracking, websites, paid digital advertising, social platforms, and reputation are accurate. Develop and manage PPC strategies, including Google Ad campaigns, to drive measurable results. Create ad-hoc marketing campaigns for prospects, resident referrals, resident events, etc. Establish actionable plans to grow and maintain followers through popular social media sites such as Facebook, Instagram, and TikTok. Effectively Collaborate By Monitor and respond to marketing help desk tickets. Draft and send departmental communication upon approval. Help vet current and future marketing vendors to ensure best-in-class partnerships. Effectively communicate with vendors on company needs, product issues, and request solutions. Assist the Brand Manager coordinate media shoots with onsite teams. Qualities Enthusiastic Team-oriented Optimistic and encouraging mindset High emotional intelligence Excellent oral and written communicator Patient Requirements Bachelor’s degree in marketing, communications, business, or related field. 5+ years of multifamily experience. 2+ years professional marketing experience. Experience in various property types such as market rate, affordable, and student housing Proven working experience troubleshooting underperforming assets. Ability to multi-task in a dynamic environment. Strong verbal and written communication skills. Minimum 30% travel requirement. Sales management for a portfolio of 50+ properties. Solid time management and organizational skills. Polished public speaker and trainer. Proficiency in MS Excel, Power Point, and Word. Adherence to company policies, procedures, and practices. Establish and maintain effective working relationships. This job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee. The above statements are intended to describe the general nature and level of work being performed.
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National Marketing Manager Job Description Job Title:
National Marketing Manager Reports To:
Jack Biehunko, Director of Marketing CWS Portfolio:
105 properties, 30,000+ A units in North Carolina, Georgia, Texas, Colorado, Arizona, California, Washington, and Tennessee. Location : Austin, Texas CWS Purpose:
“Enhancing Lives the CWS Way” CWS Values Honoring Our Word. Do what you say you will do. Ethical Dealings are Paramount. Do the right thing all the time, every time. A Respect for People Treat others the way you want to be treated. Requirement for Profitability and Sustainability Bring value to our employees, residents and investors in a company designed for the long term. A Demand for Excellence with a Sense of Urgency Be intentional. Be accurate. Be timely. CARE. Go above and beyond. Department Purpose : To drive qualified leads to all our communities.
What You Will Do
As National Marketing Manager, you will be responsible for supporting marketing and sales needs for a selected portfolio of sites. Primary areas of focus include driving qualified leads, analyzing marketing mix, implementing effective tools and tactics, ensuring a strong social and online reputation presence, and helping educate team members on sales and marketing. Align With And Positively Influence The CWS Culture Embody and promote CWS Purpose and Values. Role model the behavior, communication, and professional conduct that you expect from other CWS team members. Demonstrate support for company initiatives. Be a dynamic and engaging representative for CWS, and an ambassador for the Marketing department. Drive Marketing and Sales to Maximize Asset Performance Support to CD’s, RD’s and On-Site teams for an identified CWS portfolio of communities to drive qualified leads and maintain optimum occupancy. Monitor lead flow within the portfolio to ensure the appropriate sales channels are receiving and following up on leads. Use deductive reasoning to recommend meaningful and impactful changes to advertising strategies. Host quarterly and ad hoc sales trainings for the on-site team members. Continuously track and build strategic plans to optimize all communities’ online reputation. Demonstrate Proficiency In The Following Ways Participate in timely marketing audits; ensuring ILS, lead tracking, websites, paid digital advertising, social platforms, and reputation are accurate. Develop and manage PPC strategies, including Google Ad campaigns, to drive measurable results. Create ad-hoc marketing campaigns for prospects, resident referrals, resident events, etc. Establish actionable plans to grow and maintain followers through popular social media sites such as Facebook, Instagram, and TikTok. Effectively Collaborate By Monitor and respond to marketing help desk tickets. Draft and send departmental communication upon approval. Help vet current and future marketing vendors to ensure best-in-class partnerships. Effectively communicate with vendors on company needs, product issues, and request solutions. Assist the Brand Manager coordinate media shoots with onsite teams. Qualities Enthusiastic Team-oriented Optimistic and encouraging mindset High emotional intelligence Excellent oral and written communicator Patient Requirements Bachelor’s degree in marketing, communications, business, or related field. 5+ years of multifamily experience. 2+ years professional marketing experience. Experience in various property types such as market rate, affordable, and student housing Proven working experience troubleshooting underperforming assets. Ability to multi-task in a dynamic environment. Strong verbal and written communication skills. Minimum 30% travel requirement. Sales management for a portfolio of 50+ properties. Solid time management and organizational skills. Polished public speaker and trainer. Proficiency in MS Excel, Power Point, and Word. Adherence to company policies, procedures, and practices. Establish and maintain effective working relationships. This job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee. The above statements are intended to describe the general nature and level of work being performed.
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