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Marketing Manager

Gannett, Washington, District of Columbia, us, 20022

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|Current USA TODAY Co. Employees- Please ensure you are using our abbreviated process on the internal Careers site by logging into Dayforce through MyApps| USA TODAY Co., Inc. is a diversified media company with expansive reach at the national and local level dedicated to empowering and enriching communities. We seek to inspire, inform, and connect audiences as a sustainable, growth focused media and digital marketing solutions company. Through our trusted brands, including the USA TODAY NETWORK, comprised of the national publication,

USA TODAY , and local media organizations, including our network of local properties, in the United States, and

Newsquest , a wholly-owned subsidiary operating in the United Kingdom, we provide essential journalism, local content, and digital experiences to audiences and businesses. We deliver high-quality, trusted content with a commitment to balanced, unbiased journalism, where and when consumers want to engage. Our digital marketing solutions brand,

LocaliQ , supports small and medium-sized businesses with innovative digital marketing products and solutions. USA TODAY Co. open roles are featured on various external job boards. When applying to a position at USA TODAY Co., you should be completing an application on

USA TODAY Co. Careers

via

Dayforce . Job postings directing you to complete an application on other external sites may not be valid. To connect with us, visit

www.usatodayco.com . Overview

About the Role: USA TODAY Co. is seeking a highly organized, detail-oriented, and results-driven Marketing Manager to support the execution of our B2B marketing and commercialization strategy. Reporting to the Director of B2B Brand Marketing, this role will be instrumental in driving operational excellence, executing a portfolio of executive-level national and global events, managing vendor relationships, and optimizing performance across premium hospitality and partnership programs. Key Responsibilities

Commercialization & Marketing Operations Execute the commercialization and marketing roadmap through event-led brand and client engagement initiatives. Translate strategic priorities into scalable operational plans that elevate USA TODAY’s B2B visibility and go-to-market effectiveness. Develop and maintain dashboards connecting marketing activities to commercial KPIs such as pipeline acceleration, deal influence, and client retention. Event Management & Execution Manage end-to-end logistics for 15–25 high-profile events annually, including: Quarterly CMO Leadership Summits Brand Innovators partnership events (12–15 annually) VIP experiences such as the White House Correspondents’ Dinner, NASCAR, PGA, and Indy 500 Major industry conferences, including Cannes Lions, Advertising Week, POSSIBLE Summit, and CES Coordinate venue selection, A/V, production, and vendor management to ensure seamless, premium execution. Manage CRM and registration systems, guest communications, and VIP-level hospitality. Produce detailed run-of-show documents and post-event reports tracking attendance, spend, and data-driven ROI. Operations & Budget Management Drive operational excellence across marketing processes, ensuring efficiency and scalability. Track and document budgets, resource allocation, and spend performance to ensure fiscal discipline. Maintain event performance dashboards measuring engagement, conversion, and revenue impact. Partner with cross-functional teams to align reporting with commercialization KPIs. Vendor Management & Contract Negotiation Negotiate and manage contracts with venues, caterers, and production vendors. Ensure competitive pricing, service quality, and brand consistency. Process invoices, track payments, and maintain full compliance with budget and audit requirements. Qualifications

4+ years of experience in project management, marketing operations, and/or event management, ideally in corporate hospitality or media. Proven success managing complex, high-touch executive events with measurable commercial outcomes. Exceptional organizational skills with strong attention to detail and ability to manage multiple priorities. Experience collaborating with sales and enablement teams to tie marketing execution to revenue performance. Proficiency in Microsoft Office Suite, CRM (Salesforce preferred), and event management tools. Strong vendor negotiation and budget management experience across multi-event portfolios. Experience managing hybrid (in-person + virtual) event formats. Key Competencies

Commercial Mindset: Connects marketing activities to revenue, retention, and business growth. Strategic Execution: Translates strategy into seamless executions. Problem-Solving: Quick thinking and composed under pressure during live events. Communication: Strong communication skills with clarity across internal and external partners and leadership levels. Data & Tech Fluency: Skilled with CRM, event tech, and performance analytics. Location & Travel

Travel: 20–30% to key event locations, including racing, golf, and partner venues. Flexibility for occasional evenings and weekends. What We Offer

Opportunity to collaborate directly with USA TODAY’s commercialization and brand leadership. Exposure to premium events and client experiences (NASCAR, PGA, White House Correspondents’ Dinner, Cannes Lions). Access to senior industry leaders through the CMO Circle initiative. Collaborative, high-performance environment driving innovation and measurable growth. Competitive compensation and professional development opportunities. USA TODAY Co., Inc. is a proud equal opportunity employer committed to building and maintaining a diverse workforce. As such, we will consider all qualified applicants for employment and do not discriminate in connection with employment decisions on the basis of an applicant or employee’s race, color, national origin, ethnicity, ancestry, citizenship status, sex, gender, gender identity, gender expression, religion, age, marital status, personal appearance (including height and weight), sexual orientation, family responsibilities, physical or mental disability, medical condition, pregnancy status (including childbirth, breastfeeding or related medical conditions), education, genetic characteristics or information, political affiliation, military or veteran status or other classifications protected by applicable federal, state and local laws in the jurisdictions where USA TODAY Co. employs employees. In addition, USA TODAY Co., Inc. will provide applicants who require a reasonable accommodation, as a result of an applicant’s disability or religion, to complete this employment application and/or any other process in connection with an individuals’ application for employment with USA TODAY Co., Inc. Applicants who require such accommodation should contact USA TODAY Co., Inc.’s Recruitment Department at

Recruit@usatodayco.com . Applicants must be authorized to work in the applicable location. Applications from outside these regions will be removed from our system after submission.

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