Overview
LUX FORUM CHICAGO Decoding Culture: The Secret Ingredient in Human-Centric Innovation Location : JW Marriott Chicago, 151 W Adams St, Chicago, IL 60603 Date : Tuesday, May 19, 2026 Time : 8:30am – 2:00pm CT Lunch will be provided.
Sign Up to Attend the Forum - It\'s Free! Thank you! You registered for the EVENT
About the
Event Ina landscape defined by rapid change and rising uncertainty, innovation and insights leaders are under pressure to make the right bets — faster. This forum is designed to help teams move beyond abstract insight and into confident, human-centered decision-making. It will help teams reduce risk, sharpen decision-making, and accelerate human-centric innovation by turning cultural insight into clear, actionable direction. At the Lux Forum Chicago, participants will learn how to identify and evaluate opportunity through a cultural lens, apply a structured framework to move from insight to execution, and use advanced research frameworks to connect human understanding to technology and market innovation. Lux’s team of experts will demonstrate how to identify priority audiences, time opportunities effectively, and uncover opportunities for growth. Participants will leave with practical frameworks, applied experience, and a clearer path to innovation that resonates, scales, and endures.
Event Details
Location : JW Marriott Chicago, 151 W Adams St, Chicago, IL 60603
Date : Tuesday, May 19, 2026
Time : 8:30am – 2:00pm CT
Lunch will be provided.
It\'s free to attend. Sign up here! Days until the Lux Forum Chicago!
Agenda Highlights
8:30 am – 9:00 am Welcome & Coffee Networking
9:00 am – 9:40 am Lux’s Approach to Innovation: Culture as the Hidden Human-Centric Innovation Engine
9:40 am – 10:20 am Getting Practical: Applying a Human-Centric Framework to Accelerate Innovation
10:20 am – 10:50 am Networking Break
10:50 am – 11:30 am TheLux Innovation Helix: Permissible Indulgence
11:30 am – 11:40 am Inside the Virtual Anthropologist: Bringing Culture to Life Through Data
11:40 am – 12:30 pm Pitch Contest: Harnessing Culture to Craft Winning Product Concepts
12:30 pm – 2:00 pm Networking Lunch
Expert Speakers
Tim Ferrone — Account Manager
Heather Stevens — Client Experience Manager
Elena Gorachinova, Ph.D. — Analyst
Matthew Watton, Ph.D. — Analyst
Derek Gingrich — Product Manager
Victoria van der Haas — Senior Client Research Delivery Lead
Cheryl Auger — Senior Director of Research
Alina Strugut, Ph.D. — Principal Analyst and Research Director
Elnaz Shabani, Ph.D. — Analyst
About the Lux Forums The Lux Forums are a premier opportunity for innovation decision-makers to learn more about consumer insights and the commercially viable science and technology needed to enable human-centric innovation. This event series brings together global analysts, executives, and industry thought leaders to learn from each other and tackle the most critical issues facing our industry today.
At the Lux Forum, subject matter experts will provide meaningful insights relevant to oil and gas, utilities, industrials, chemicals, and consumer products innovation leaders. In this exclusive setting, attendees will make connections with executive-level industry counterparts through networking sessions and will take in cutting-edge research from Lux Research. These forums will deliver the thinking you need to accelerate the pace of innovation at your company.
March 19, 2026
Forums
Recent Blogs & Podcasts
3 Meaningful Signals From the Synbio News Cycle — Access Now
The Innovator’s Guide to Noninvasive Glucose Monitoring — Access Now
3 Strategic Directions for Fiber and Prebiotics Innovation in the GLP-1 Era — Access Now
One Year of Trump: The Biggest Impacts on Innovation and What’s Coming Next — Register Here
Related Content
Join Us! The Lux Forums are a
premier opportunity
for innovation decision-makers to learn more about the consumer insights, science, and technology needed to enable human-centric innovation.
London
— Learn More
Houston
— Learn More
Chicago
— Learn More
#J-18808-Ljbffr
LUX FORUM CHICAGO Decoding Culture: The Secret Ingredient in Human-Centric Innovation Location : JW Marriott Chicago, 151 W Adams St, Chicago, IL 60603 Date : Tuesday, May 19, 2026 Time : 8:30am – 2:00pm CT Lunch will be provided.
Sign Up to Attend the Forum - It\'s Free! Thank you! You registered for the EVENT
About the
Event Ina landscape defined by rapid change and rising uncertainty, innovation and insights leaders are under pressure to make the right bets — faster. This forum is designed to help teams move beyond abstract insight and into confident, human-centered decision-making. It will help teams reduce risk, sharpen decision-making, and accelerate human-centric innovation by turning cultural insight into clear, actionable direction. At the Lux Forum Chicago, participants will learn how to identify and evaluate opportunity through a cultural lens, apply a structured framework to move from insight to execution, and use advanced research frameworks to connect human understanding to technology and market innovation. Lux’s team of experts will demonstrate how to identify priority audiences, time opportunities effectively, and uncover opportunities for growth. Participants will leave with practical frameworks, applied experience, and a clearer path to innovation that resonates, scales, and endures.
Event Details
Location : JW Marriott Chicago, 151 W Adams St, Chicago, IL 60603
Date : Tuesday, May 19, 2026
Time : 8:30am – 2:00pm CT
Lunch will be provided.
It\'s free to attend. Sign up here! Days until the Lux Forum Chicago!
Agenda Highlights
8:30 am – 9:00 am Welcome & Coffee Networking
9:00 am – 9:40 am Lux’s Approach to Innovation: Culture as the Hidden Human-Centric Innovation Engine
9:40 am – 10:20 am Getting Practical: Applying a Human-Centric Framework to Accelerate Innovation
10:20 am – 10:50 am Networking Break
10:50 am – 11:30 am TheLux Innovation Helix: Permissible Indulgence
11:30 am – 11:40 am Inside the Virtual Anthropologist: Bringing Culture to Life Through Data
11:40 am – 12:30 pm Pitch Contest: Harnessing Culture to Craft Winning Product Concepts
12:30 pm – 2:00 pm Networking Lunch
Expert Speakers
Tim Ferrone — Account Manager
Heather Stevens — Client Experience Manager
Elena Gorachinova, Ph.D. — Analyst
Matthew Watton, Ph.D. — Analyst
Derek Gingrich — Product Manager
Victoria van der Haas — Senior Client Research Delivery Lead
Cheryl Auger — Senior Director of Research
Alina Strugut, Ph.D. — Principal Analyst and Research Director
Elnaz Shabani, Ph.D. — Analyst
About the Lux Forums The Lux Forums are a premier opportunity for innovation decision-makers to learn more about consumer insights and the commercially viable science and technology needed to enable human-centric innovation. This event series brings together global analysts, executives, and industry thought leaders to learn from each other and tackle the most critical issues facing our industry today.
At the Lux Forum, subject matter experts will provide meaningful insights relevant to oil and gas, utilities, industrials, chemicals, and consumer products innovation leaders. In this exclusive setting, attendees will make connections with executive-level industry counterparts through networking sessions and will take in cutting-edge research from Lux Research. These forums will deliver the thinking you need to accelerate the pace of innovation at your company.
March 19, 2026
Forums
Recent Blogs & Podcasts
3 Meaningful Signals From the Synbio News Cycle — Access Now
The Innovator’s Guide to Noninvasive Glucose Monitoring — Access Now
3 Strategic Directions for Fiber and Prebiotics Innovation in the GLP-1 Era — Access Now
One Year of Trump: The Biggest Impacts on Innovation and What’s Coming Next — Register Here
Related Content
Join Us! The Lux Forums are a
premier opportunity
for innovation decision-makers to learn more about the consumer insights, science, and technology needed to enable human-centric innovation.
London
— Learn More
Houston
— Learn More
Chicago
— Learn More
#J-18808-Ljbffr