Head of Brand Content & Product Marketing Job at Gilead Sciences, Inc. in Foster

Director Global Omnichannel Marketing Next Best Action Product Management United States - California - Foster City Commercial/Sales Operations Regular Job Description At Gilead, were creating a healthier world for all people. For more than 35 years, weve tackled diseases such as HIV, viral hepatitis, COVID-19 and cancer working relentlessly to develop therapies that help improve lives and to ensure access to these therapies across the globe. We continue to fight against the worlds biggest health challenges, and our mission requires collaboration, determination and a relentless drive to make a difference. Every member of Gileads team plays a critical role in the discovery and development of life-changing scientific innovations. Our employees are our greatest asset as we work to achieve our bold ambitions, and were looking for the next wave of passionate and ambitious people ready to make a direct impact. Join Gilead and help create possible, together. For more than 35 years, weve tackled diseases such as HIV, viral hepatitis, COVID-19 and cancer working relentlessly to develop therapies that help improve lives and to ensure access to these therapies across the globe. Every member of Gileads team plays a critical role in the discovery and development of life-changing scientific innovations. Our employees are our greatest asset as we work to achieve our bold ambitions, and were looking for the next wave of passionate and ambitious people ready to make a direct impact. Join Gilead and help create possible, together. This role will be based in Foster City CA Global position supporting multiple countries across several brands leading and shaping our AI/ML enabled Omnichannel marketing solution to deliver increased ROI. Directly liaise with countries to ensure our capabilities are well positioned and leveraged with in-country marketing and operations teams. Identify and prioritize short- and long-term opportunities for the omnichannel product, and drive product strategies and roadmaps in alignment with product strategic goals Effectively communicate technical concepts to diverse audiences to drive user adoption and satisfaction Leverage metrics to evaluate overall product performance, and work with countries to drive content personalization. Conduct Market Research using (but not limited to) Behavioral Science frameworks to understand humanistic biases/attitudes in Gilead Customers that can ultimately be leveraged for content personalization and perception change. Leverage existing segments to provide additional insights and incremental knowledge on customer attitudes and behaviors. Provide insights and support development of content journeys for microsegments across markets by partnering with country marketing teams. Documentation & Knowledge Base: Support the development of comprehensive documentation and maintain a knowledge base to ensure business continuity, retain intellectual property, and facilitate information sharing. Vendor Management: Proactively manage and optimize business vendor relationships, oversee contract negotiations, and ensure consistent performance and delivery to support operational needs and strategic goals. Cross-Functional Collaboration: Collaborate closely with Market Insights (Global and Regional), IT, Marketing, Sales, and Analytics teams, to integrate DCI insights into NBA implementation, Marketing Strategies and content. Budget Management & Resource Allocation: Manage project budget to agreed financial target and effectively allocate resources to ensure optimal utilization and alignment with organizational objectives. Data Governance and Ethics: Ensure compliance with data privacy regulations (such as GDPR and HIPAA) and uphold the highest standards of data ethics. 12+ Years with MS/MA or MBA Relevant experience in biotechnology, pharmaceuticals, or consulting with a focus in one or more areas of marketing, market research, forecasting, analytics, decision analytics, commercial strategy. Experience with Omnichannel Marketing content personalization/Analytics/Market research Prior experience conducting, analyzing, and communicating qualitative and quantitative market research. Must possess good task management skills, planning, prioritization, objective setting, and meeting management and plan execution History of working and delivering on multiple projects simultaneously, with tight deadlines and changing priorities is required Experience in successfully presenting to senior leadership audiences, including simplifying complex materials, educating, and managing audiences with differing viewpoints to get to alignment via clear and compelling storylines Experience in biopharmaceutical-focused marketing, commercial strategy, or consulting is desirable. Business leadership experience, and a track record of influencing without authority (specifically, more senior Commercial and cross-functional partners) in successful conflict resolution and driving consensus. For more than 35 years, weve tackled diseases such as HIV, viral hepatitis, COVID-19 and cancer working relentlessly to develop therapies that help improve lives and to ensure access to these therapies across the globe. Every member of Gileads team plays a critical role in the discovery and development of life-changing scientific innovations. Our employees are our greatest asset as we work to achieve our bold ambitions, and were looking for the next wave of passionate and ambitious people ready to make a direct impact. Join Gilead and help create possible, together. For more than 35 years, weve tackled diseases such as HIV, viral hepatitis, COVID-19 and cancer working relentlessly to develop therapies that help improve lives and to ensure access to these therapies across the globe. Every member of Gileads team plays a critical role in the discovery and development of life-changing scientific innovations. Our employees are our greatest asset as we work to achieve our bold ambitions, and were looking for the next wave of passionate and ambitious people ready to make a direct impact. Join Gilead and help create possible, together. Director Global Omnichannel Marketing Next Best Action Product Management **This role will be based in Foster City CA Global position supporting multiple countries across several brands leading and shaping our AI/ML enabled Omnichannel marketing solution to deliver increased ROI. ~ Directly liaise with countries to ensure our capabilities are well positioned and leveraged with in-country marketing and operations teams. ~ Identify and prioritize short- and long-term opportunities for the omnichannel product, and drive product strategies and roadmaps in alignment with product strategic goals ~ Effectively communicate technical concepts to diverse audiences to drive user adoption and satisfaction ~ Leverage metrics to evaluate overall product performance, and work with countries to drive content personalization. ~ Conduct Market Research using (but not limited to) Behavioral Science frameworks to understand humanistic biases/attitudes in Gilead Customers that can ultimately be leveraged for content personalization and perc]] ~