Job Description
The Planet Group's
cybersecurity client is seeking a startegic and execution-oriented
Senior Director of Demand Generation
to join their team on a permanent basis. The
Senior Director of Demand Generation
will drive programs that drive pipeline, accelerate revenue, and strengthen alignment with Sales. This role will own aggressive lead generation targets across a portfolio of digital, social, outbound, and event programs.
The ideal candidate combines strategic vision with hands-on ability and has a proven track record of leading multi-channel demand generation in a B2B environment with a senior executive target persona. Salary : $180,000-$200,000 depending on experience Location : Hybrid in Boston, MA (2 days on-site) Senior Director of Demand Generation Responsibilities:
Demand Generation & Pipeline Ownership
Own the end-to-end demand generation strategy across digital, social, outbound, and events. Drive pipeline growth by developing programs that attract, engage, and convert target buyers. Design and optimize full-funnel programs from awareness through expansion to ensure seamless lead handoff and continuous engagement across the buyer journey.
Digital & Social Marketing
Lead paid and organic digital programs across search, display, paid social, and retargeting. Build social engagement campaigns (LinkedIn and others) to increase reach and lead flow.
Outbound Campaigns
Create optimal sequences of scaled email outreach to cultivate and nurture prospects without overwhelming them. Develop campaigns that support Account Executive personal outreach.
Analytics & Funnel Optimization
Use data, intent signals, and segmentation to prioritize and optimize account targeting. Define and monitor KPIs across all channels (MQLs, SQLs, pipeline contribution, conversion rates). Analyze funnel data, optimize campaigns, and deliver insights to key stakeholders (leadership team, PE operating partners, board of directors). Ensure disciplined reporting on program performance and pipeline health.
Budget, Vendors & Team Leadership
Manage the demand generation budget across channels with accountability for ROI. Evaluate and manage vendors, agencies, and technology partners to support growth. Build, lead, and mentor a high-performing demand generation team. Foster a culture of accountability, collaboration, and data-driven decision making.
Alignment & Collaboration
Partner with Sales to align lead definitions, pipeline targets, and conversion processes, and to ensure that demand programs align with GTM strategy. Collaborate with Brand and Content Marketing teams to ensure demand programs reinforce brand positioning and thought leadership initiatives. Collaborate with content teams to ensure campaigns resonate with key buyer personas. Partner with Marketing Operations to optimize tech stack (CRM, MAP, intent data, attribution tools) for accurate tracking and reporting
Innovation & Market Awareness
Stay current on social, digital, and event best practices. Experiment with emerging tactics (e.g., account-based marketing, conversational marketing, AI-driven targeting) to drive performance. Recommend new tools to modernize martech stack.
Senior Director of Demand Generation Qualifications:
Bachelor's degree in Marketing, Business, or related field; MBA a plus. 8+ years of B2B demand generation, digital marketing, or growth marketing experience, with 3+ years in a leadership role. Proven success driving pipeline and revenue through multi-channel demand generation. Strong expertise in ABM, paid media, digital, and intent-based marketing. Proficiency with marketing automation (e.g., HubSpot) and CRM (e.g., Salesforce). Strong analytical skills and a track record of tracking performance and optimizing to KPIs. Excellent leadership, communication, and cross-functional collaboration skills.
The staffing industry has seen an increase in people falsely representing themselves as recruiters to gather personal information from job seekers. For your safety, do not provide sensitive data to anyone you have not spoken with thoroughly, never provide banking information during the application process and always double check the email address of the Recruiter to ensure it's from an official Planet domain (@theplanetgroup.com or @launchcg.com) - and not a domain with an alternative extension like .net, .org or .jobs.
The Planet Group and our companies are equal opportunity employers. It is our practice not to discriminate against any employee or applicant based on any criteria, condition or basis protected by laws or regulations in the locations where we do business. All qualified applicants are encouraged to apply. We celebrate diversity and are committed to providing an environment of mutual respect. We believe that diversity, equity and inclusion enable us to better meet our mission and values while serving our clients across the globe. If you have a disability or handicap and would like us to accommodate you in any reasonable way, please inform your recruiter, or contact us, so that we can discuss the appropriate alternatives available.
The Planet Group's
cybersecurity client is seeking a startegic and execution-oriented
Senior Director of Demand Generation
to join their team on a permanent basis. The
Senior Director of Demand Generation
will drive programs that drive pipeline, accelerate revenue, and strengthen alignment with Sales. This role will own aggressive lead generation targets across a portfolio of digital, social, outbound, and event programs.
The ideal candidate combines strategic vision with hands-on ability and has a proven track record of leading multi-channel demand generation in a B2B environment with a senior executive target persona. Salary : $180,000-$200,000 depending on experience Location : Hybrid in Boston, MA (2 days on-site) Senior Director of Demand Generation Responsibilities:
Demand Generation & Pipeline Ownership
Own the end-to-end demand generation strategy across digital, social, outbound, and events. Drive pipeline growth by developing programs that attract, engage, and convert target buyers. Design and optimize full-funnel programs from awareness through expansion to ensure seamless lead handoff and continuous engagement across the buyer journey.
Digital & Social Marketing
Lead paid and organic digital programs across search, display, paid social, and retargeting. Build social engagement campaigns (LinkedIn and others) to increase reach and lead flow.
Outbound Campaigns
Create optimal sequences of scaled email outreach to cultivate and nurture prospects without overwhelming them. Develop campaigns that support Account Executive personal outreach.
Analytics & Funnel Optimization
Use data, intent signals, and segmentation to prioritize and optimize account targeting. Define and monitor KPIs across all channels (MQLs, SQLs, pipeline contribution, conversion rates). Analyze funnel data, optimize campaigns, and deliver insights to key stakeholders (leadership team, PE operating partners, board of directors). Ensure disciplined reporting on program performance and pipeline health.
Budget, Vendors & Team Leadership
Manage the demand generation budget across channels with accountability for ROI. Evaluate and manage vendors, agencies, and technology partners to support growth. Build, lead, and mentor a high-performing demand generation team. Foster a culture of accountability, collaboration, and data-driven decision making.
Alignment & Collaboration
Partner with Sales to align lead definitions, pipeline targets, and conversion processes, and to ensure that demand programs align with GTM strategy. Collaborate with Brand and Content Marketing teams to ensure demand programs reinforce brand positioning and thought leadership initiatives. Collaborate with content teams to ensure campaigns resonate with key buyer personas. Partner with Marketing Operations to optimize tech stack (CRM, MAP, intent data, attribution tools) for accurate tracking and reporting
Innovation & Market Awareness
Stay current on social, digital, and event best practices. Experiment with emerging tactics (e.g., account-based marketing, conversational marketing, AI-driven targeting) to drive performance. Recommend new tools to modernize martech stack.
Senior Director of Demand Generation Qualifications:
Bachelor's degree in Marketing, Business, or related field; MBA a plus. 8+ years of B2B demand generation, digital marketing, or growth marketing experience, with 3+ years in a leadership role. Proven success driving pipeline and revenue through multi-channel demand generation. Strong expertise in ABM, paid media, digital, and intent-based marketing. Proficiency with marketing automation (e.g., HubSpot) and CRM (e.g., Salesforce). Strong analytical skills and a track record of tracking performance and optimizing to KPIs. Excellent leadership, communication, and cross-functional collaboration skills.
The staffing industry has seen an increase in people falsely representing themselves as recruiters to gather personal information from job seekers. For your safety, do not provide sensitive data to anyone you have not spoken with thoroughly, never provide banking information during the application process and always double check the email address of the Recruiter to ensure it's from an official Planet domain (@theplanetgroup.com or @launchcg.com) - and not a domain with an alternative extension like .net, .org or .jobs.
The Planet Group and our companies are equal opportunity employers. It is our practice not to discriminate against any employee or applicant based on any criteria, condition or basis protected by laws or regulations in the locations where we do business. All qualified applicants are encouraged to apply. We celebrate diversity and are committed to providing an environment of mutual respect. We believe that diversity, equity and inclusion enable us to better meet our mission and values while serving our clients across the globe. If you have a disability or handicap and would like us to accommodate you in any reasonable way, please inform your recruiter, or contact us, so that we can discuss the appropriate alternatives available.