myGwork - LGBTQ+ Business Community is hiring: Head of Social Media (Chicago) in

Head of Social Media & Content Activation

This job is with EQT Group, an inclusive employer and a member of myGwork the largest global platform for the LGBTQ+ business community. Please do not contact the recruiter directly.

About The Team

You will be part of the Group Brand, Marketing & Corporate Affairs team that plays a central role in shaping EQTs global reputation. We are responsible for EQTs brand, marketing, internal and external communications, and public affairs across all markets. As part of this dynamic and collaborative team, youll work crossfunctionally with senior stakeholders and business lines to tell compelling stories about EQTs purpose, people and performance.

About The Role

As Head of Social Media & Content Activation, you will own and lead EQTs social media strategy and the broader activation of our global and regional content across all platforms and business lines. In the EQT content team, your job wont just be to make and post content its to ensure that EQTs stories travel: social CRM, newsletters, subscriber channels, client engagement and new formats.

You will work with a small inhouse team, manage agency partners and work closely with the brand, communications and investment teams. This role reports to the Head of Content and sits within the Brand & Marketing team.

Key responsibilities

Social & Owned Channels

• Develop and lead EQTs global social media strategy across platforms, ensuring alignment with brand, marketing and corporate affairs priorities.
• Own EQTs global social media channels (LinkedIn, Instagram, YouTube, X and others), overseeing content planning, creation and publishing. Prior experience managing WeChat channels is important.
• Provide guidance and support to regional and businessline channels as needed.
• Stay on top of emerging formats, platform changes, and best practice to keep EQT content ahead of the curve.

Content Activation & Amplification

• Build and own a multichannel content distribution framework ensuring content is activated across social, CRM, newsletters, websites and paid/boosted placements.
• Partner with marketing operations and regional stakeholders to shape content opportunities across investment strategies, portfolio activity, thought leadership and EQT culture.
• Work with our Martech, CR digital and other stakeholder teams to ensure that content workstreams are aligned with the wider digital marketing ecosystem including AI integrations and data management.
• Drive repurposing strategy: adapt longform content (ThinQ, reports, videos, interviews) into formats suited for different channels.
• Develop amplification playbooks for key campaigns, announcements and corporate moments.
• Work with paid media where appropriate to boost reach and accelerate performance.

Audience Growth & Engagement

• Develop strategies that grow and retain EQTs audiences across social and owned channels.
• Employ community management and audience growth strategies to help grow our overall share of voice on key channels and specifically for our customer target sections.
• Oversee executive profile and thought leadership amplification on key channels. Oversee employee advocacy schemes.

Data, Insights & Governance

• Analyse performance data across social, CRM and owned channels to guide content decisions and demonstrate business impact.
• Create clear reporting frameworks for senior stakeholders.
• Maintain governance, consistency and brand standards across channels.

Leadership

• Lead and develop EQTs inhouse social media team.
• Manage external partners and agencies.
• Work closely with regional marketing, comms, and businessline teams to support local needs and surface global opportunities.
• Ensure all content reflects EQTs brand voice and inclusive values.

About you

You are a strategic and handson operator who understands how modern content travels. You get social, you get CRM, you can build simple systems that scale in a global organisation. You are dataled and able to manage a range of senior stakeholders globally. You are collaborative, curious and comfortable working on projects that need rapid growth.

Desired Skills And Experience

• Proven experience developing and leading social media strategy for a global brand, preferably in financial services, professional services or related industries.
• Deep knowledge of LinkedIn and Instagram as primary platforms; understanding of content approaches across YouTube, X and emerging platforms. WeChat experience is essential. Experience with CRM and lifecycle messaging tools including Sprinklr is essential.
• Proven ability to build multichannel content activation strategies not just social posting calendars.
• Strong writing and editing skills, with a keen eye for brand tone and voice. Experience managing agencies and leading crossfunctional teams.
• Ability to use insights and analytics to shape strategy and demonstrate impact. Skilled in stakeholder management, with the ability to navigate a complex organisation.

Nice to have

• Experience leading social in a listed company context.
• Background in communications, journalism or marketing.
• Familiarity with employee advocacy and executive profiling on social.

What we offer

At EQT, youll join a purposedriven organisation with an entrepreneurial spirit and global reach. Youll work in a fastpaced, highimpact environment where your ideas and contributions will help shape EQTs voice on the global stage. We offer professional growth, international collaboration, and the opportunity to make a lasting impact on how we engage with the world.

Compensation & Benefits Notice

We offer a competitive total rewards package including base salary, determined based on the role, experience, skill set, and location. Eligible employees may also receive discretionary incentive compensation, awarded in recognition of individual performance and company results. EQT provides a comprehensive benefits offering designed to support employee wellbeing, development, and worklife balance. Benefits include paid time off, parental leave, wellbeing and wellness support, flexible working arrangements, and learning and development opportunities. Benefits are effective from the first day of employment and may vary by location and role.

Salary Range Disclosure

The expected base salary range for this Chicago, Illinoisbased position is USD 150,000220,000 per year, determined in good faith based on role scope, experience, skills, and location. The role is also eligible for an annual discretionary bonus of up to 2025%. Additional details regarding compensation and benefits will be provided during the hiring process.

Inclusion at EQT

Our vision for EQT employees is to build highperforming & engaged teams. Our competitive edge comes from fostering an environment where every individual feels valued, empowered, and motivated to drive business impact. Our commitment to inclusion is not just about fairness; we understand and believe that being a great place to work drives the best performance. At EQT, inclusion is a business imperative and its embedded into our talent strategy, decisionmaking, and culture to ensure that every individual and team operates at their full potential. By doing so, we unlock better collaboration, stronger innovation, and superior investment outcomes.

About EQT

EQT is a purposedriven global investment organisation focused on active ownership strategies. With a Nordic heritage and a global mindset, EQT has a track record of almost three decades of developing companies across multiple geographies, sectors and strategies. EQT has investment strategies covering all phases of a business development, from startup to maturity. EQT has EUR 269billion in total assets under management (EUR 136billion in feegenerating assets under management), within two business segments Private Capital and Real Assets.
With its roots in the Wallenberg familys entrepreneurial mindset and philosophy of longterm ownership, EQT is guided by a set of strong values and a distinct corporate culture. EQT manages and advises funds and vehicles that invest across the world with the mission to futureproof companies, generate attractive returns and make a positive impact with everything EQT does. EQT has offices in more than 25 countries across Europe, Asia and the Americas and has more than 1,900 employees.
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