Marketing Campaigns Manager
GenScript is seeking a Marketing Campaigns Manager, International, to support the Integrated Communications & Content department. Reporting to: Lead of Campaign Marketing Team. Location: US Remote (New Jersey preferred) The estimated salary range is $85,000 - $105,000, based on experience level. Key Responsibilities:
Work with cross-functional teams on marketing briefs and in-depth customer understanding to transform business needs into marketing campaigns. Provide insight-driven and targeted creative strategy and campaign planning, including target audience definition, creative ideation, omni-channel content development, and evaluation methods. Oversee internal and external creative content creation (visuals, A/Vs, emails, social media, etc.) based on the creative strategy and planned timelines, ensuring alignment with brand guidelines and business strategies. Build the storytelling of the GenScript LSG brand across campaigns, ensuring consistency and strategic continuity through various forms of content amplified at multiple connection points. Optimize the marketing campaign process and management tools to ensure the high-quality and timely production/implementation of all campaign/event materials. Monitor the progress and analyze the effectiveness of marketing campaigns, provide analysis reports and optimization suggestions. Oversee the marketing campaigns team's engagement, capability development, and performance assessment while inspiring them. Qualifications:
Bachelor's degree or above, major is not limited. 5+ years of work experience, more than 2+ years of experience related to marketing campaign strategy and execution. Educational background or work experience in biomedical/biotechnology industry is preferred. Familiar with the process and methods of marketing campaign planning, execution, and analysis, familiar with digital marketing channels and strategies. Experience in planning and implementing large-scale online/offline activities is preferred. Strong market insight, analytical ability, and strategic thinking. Strong organization, coordination, and communication skills, able to discuss plans and programs with partners (product managers, regional marketers, EMKT channels, etc.) and coordinate resources to maximize marketing effectiveness. Ability to juggle multiple objectives, projects, and tasks and deliver within deadlines. Fluent spoken English, excellent reading and writing skills are required. GenScript USA Inc/ProBio Inc. is a proud equal opportunity/affirmative action employer committed to attracting, retaining, and maximizing the performance of a diverse and inclusive workforce. It is the Company's policy to ensure equal employment opportunity without discrimination or harassment based on race, color, religion, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity or expression, age, disability, national origin, marital or domestic/civil partnership status, genetic information, citizenship status, uniformed service member or veteran status, or any other characteristic protected by law. GenScript USA Inc./ProBio Inc. maintains a drug-free workplace. Please note: Genscript USA Inc./ProBio Inc. will only contact candidates through verified application sources. GenScript/Probio does not request personal information from candidates through individual email or any other platform.
GenScript is seeking a Marketing Campaigns Manager, International, to support the Integrated Communications & Content department. Reporting to: Lead of Campaign Marketing Team. Location: US Remote (New Jersey preferred) The estimated salary range is $85,000 - $105,000, based on experience level. Key Responsibilities:
Work with cross-functional teams on marketing briefs and in-depth customer understanding to transform business needs into marketing campaigns. Provide insight-driven and targeted creative strategy and campaign planning, including target audience definition, creative ideation, omni-channel content development, and evaluation methods. Oversee internal and external creative content creation (visuals, A/Vs, emails, social media, etc.) based on the creative strategy and planned timelines, ensuring alignment with brand guidelines and business strategies. Build the storytelling of the GenScript LSG brand across campaigns, ensuring consistency and strategic continuity through various forms of content amplified at multiple connection points. Optimize the marketing campaign process and management tools to ensure the high-quality and timely production/implementation of all campaign/event materials. Monitor the progress and analyze the effectiveness of marketing campaigns, provide analysis reports and optimization suggestions. Oversee the marketing campaigns team's engagement, capability development, and performance assessment while inspiring them. Qualifications:
Bachelor's degree or above, major is not limited. 5+ years of work experience, more than 2+ years of experience related to marketing campaign strategy and execution. Educational background or work experience in biomedical/biotechnology industry is preferred. Familiar with the process and methods of marketing campaign planning, execution, and analysis, familiar with digital marketing channels and strategies. Experience in planning and implementing large-scale online/offline activities is preferred. Strong market insight, analytical ability, and strategic thinking. Strong organization, coordination, and communication skills, able to discuss plans and programs with partners (product managers, regional marketers, EMKT channels, etc.) and coordinate resources to maximize marketing effectiveness. Ability to juggle multiple objectives, projects, and tasks and deliver within deadlines. Fluent spoken English, excellent reading and writing skills are required. GenScript USA Inc/ProBio Inc. is a proud equal opportunity/affirmative action employer committed to attracting, retaining, and maximizing the performance of a diverse and inclusive workforce. It is the Company's policy to ensure equal employment opportunity without discrimination or harassment based on race, color, religion, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity or expression, age, disability, national origin, marital or domestic/civil partnership status, genetic information, citizenship status, uniformed service member or veteran status, or any other characteristic protected by law. GenScript USA Inc./ProBio Inc. maintains a drug-free workplace. Please note: Genscript USA Inc./ProBio Inc. will only contact candidates through verified application sources. GenScript/Probio does not request personal information from candidates through individual email or any other platform.