Account Director, Public Relations & Social Media Marketing (San Francisco) Job

Seeking an Account Director, Public Relations & Social Media Marketing is a full-service integrated communications agency with a passion for the hospitality industry. Our clients include top restaurants, hotels, food and beverage brands and special events. We specialize in public relations, influencer relations, marketing, social media and launch strategy. Our goals are to provide personalized and expert guidance, build brand awareness, and generate results for our clients. For more information, please see our website at Job Title: Account Director, Public Relations & Social Media Marketing Department: Public Relations and Marketing Reporting to: Managing Director and CEO FLSA Status: Full time, NonExempt This position requires eight to 10 years of inhouse or agency experience, with public relations and social media marketing expertise complemented by sharp communication and leadership skills. This role is a leader in the public relations and marketing departments at the agency, responsible for leading campaign strategy and planning for their clients, mentoring, training and developing individual team members, driving the new business process, and achieving and maintaining client satisfaction through client leadership. The Account Director supports department operations, including performance reviews, contractor agreements, and scopes of work. A passion for restaurants and the hospitality industry as well as a desire to lead crossfunctional teams in public relations, marketing and brand strategy are a must. While our team works 100% remotely, this position must be based in the San Francisco Bay Area. Detailoriented, creative, empathetic, resourceful, tenacious, strategic, an assertive goalsetter and excellent communicator Keenly interested in and passionate about food, restaurants, cocktails, travel, and the hospitality arts and culture in general A natural networker and team player with strong social skills who can juggle multiple projects with finesse Excited to assist company with new business outreach Highly productive and efficient with time management Adaptable and able to respond quickly to internal and external communication In this position, you will play a significant leadership role at the agency, in partnership with the Managing Director, CEO, and other account directors, working with the leadership team on agency management and operations. You will be the central point of communication for eight to twelve clients. You will build confidence with your clients that strategic solutions, project details, process steps, billings and deliverables are well organized, communicated and managed. Additionally, you will ensure that correspondence, materials, presentations, proposals seen by prospective and existing clients are errorfree, of highest quality, relevant to the clients business challenges, and reflective of af&co.Directly manage 45 team members Lead agency meetings, project checkins, and performance reviews as a member of the leadership team Supports operational needs of the public relations department Collaborate with Managing Director, CEO, and other account directors on team leadership and agency culture initiatives Initiate sixmonth plans for each account, leading account team to add strategies and initiatives based on individual client needs Attend client/company events two to three times a week in the Bay Area Client lead, trusted advisor and central point of communication for eight to twelve clients Oversee the success of accounts, ensuring all deliverables are creative, of the highest quality and relevant to the clients business challenges Drive timelines and account results effectively using internal project team meetings as appropriate Strategic, Creative & Innovative Thinking Competent at providing executive level clients with strategic counsel Highly creative and competent at communicating ideas; Strong integrated communications skills and knowledge across a broad spectrum of tactics Uptodate on hospitality, marketing and public relations trends Actively identifies inspirations and benchmarks for projects and share with team blog, newsletter or by contributing to the agencys annual trend report Help drive business development, responding to agency leads and generating leads independently Comfortably uses a consultative sales approach to sell new business Project/Financial Management Establish and clearly communicate project priorities to team members Public Relations Expertise Lead public relations planning, identifying objectives, strategies and tactics for their clients Consistently build new media relationships on behalf of the agency Lead the creation of creative public relations initiatives that drive relevance and revenue Ideate, write, edit, and execute pitches that achieve PR goals for clients and agency Create targeted media lists for client pitches that lead to results Measure ROI and utilize data to make informed strategic or tactical recommendations Develop engaging brand content Contribute to agencywide public relations strategy and best practices Oversee and staff media FAMs as needed Social Media and Influencer Marketing Expertise High level of strategic abilities and a strong understanding of integrated marketing, including paid and organic social media, influencer relations and partnerships Oversee development of social media content; manages posting, engagement and reach to achieve identified goals Ensure team members are posting as contracted on Instagram and Facebook daily Lead team to develop engaging brand content Analyze and track statistics for each platform and utilizes findings to improve results Drive strategy and campaign development for influencer programs to achieve clients goals and awareness of key messages Stay uptodate with social media news and digital trends and shares knowledge and training with team Events Lead restaurant and hotel openings with the team Manage event RSVPs, confirmations and guest communications Coordinate with venue teams to ensure flow, timing, and media/influencer experience Brief staff and leadership on key media attendees and talking points Ensure photo/video capture aligns with brand and postevent PR needs Support postevent follow up, including sending photography, coverage tracking, and nurturing media/influencer relationships Bachelor's degree in marketing, communications, public relations, journalism, or a closely related field OR an equivalent combination of education and experience Eight to 10 years of successful work experience of increasing responsibility that has included social media marketing and PR Trained in AP Style and has deep experience writing and editing press materials Experience managing the work of others Has strong, personal relationships with top tier food, beverage, travel and lifestyle media, locally and nationally Resident of the San Francisco Bay Area Possession of a valid California Driver's license and the ability to drive to client and event locations Working with a fantastic, tight team of communications and marketing pros who are ]] ~