Sr. Account Manager
The Sr. Account Manager works with a team of account managers who develop multimedia marketing plans and advertising, targeting prospects and influencers with the goal of generating leads, visits and move ins. This position manages community and corporate creative projects, strategy, goals, brand planning and workflow management, ensuring the projects align with Brookdale's brand standards and guidelines. This role also serves as a central point of contact for the account executives and the creative director as it pertains to community's primary, hyperlocal marketing and advertising efforts, with a strong emphasis on digital marketing. Responsibilities include: Works with a team of account managers who oversee projects utilizing all media types including digital, social, video, print, collateral (flyers, brochures, etc.) emails, direct mail, photo shoots, signage and more Develops and maintains internal relationships including C-suite, human resources, finance, sales and community associates. Responsible for developing creative response driving digital and social media designed to generate leads, visits and move-ins. Develops, recommends and communicates key brand, creative and media strategies to marketing executives and other internal clients. Stays informed on performance and optimization, best in class marketing, creative strategies and advertising trends that perform against business objectives. Guides creative team (designers, copywriters) to include this direction as it pertains to media and business objectives. Partner with internal marketing cross-functional teams and agencies to understand goals and key performance metrics. Abides by the media budget to ensure projects are cost effective and remain within budget. Focus on ensuring we maintain superior customer service levels, operational excellence and strategic insight. Manages and develops associates including hiring, performance management, and annual reviews. This job description represents an overview of the responsibilities for the above referenced position. It is not intended to represent a comprehensive list of responsibilities. An associate should perform all duties as assigned by his/her supervisor. Qualifications include: Bachelor's Degree in Business, Marketing, Sales or other related field preferred. Minimum five seven years' experience required. Additional years of relevant experience can be substituted for the education requirement on a year for year basis. Proficient in Microsoft Office. Brookdale is an equal opportunity employer and a drug-free workplace.
The Sr. Account Manager works with a team of account managers who develop multimedia marketing plans and advertising, targeting prospects and influencers with the goal of generating leads, visits and move ins. This position manages community and corporate creative projects, strategy, goals, brand planning and workflow management, ensuring the projects align with Brookdale's brand standards and guidelines. This role also serves as a central point of contact for the account executives and the creative director as it pertains to community's primary, hyperlocal marketing and advertising efforts, with a strong emphasis on digital marketing. Responsibilities include: Works with a team of account managers who oversee projects utilizing all media types including digital, social, video, print, collateral (flyers, brochures, etc.) emails, direct mail, photo shoots, signage and more Develops and maintains internal relationships including C-suite, human resources, finance, sales and community associates. Responsible for developing creative response driving digital and social media designed to generate leads, visits and move-ins. Develops, recommends and communicates key brand, creative and media strategies to marketing executives and other internal clients. Stays informed on performance and optimization, best in class marketing, creative strategies and advertising trends that perform against business objectives. Guides creative team (designers, copywriters) to include this direction as it pertains to media and business objectives. Partner with internal marketing cross-functional teams and agencies to understand goals and key performance metrics. Abides by the media budget to ensure projects are cost effective and remain within budget. Focus on ensuring we maintain superior customer service levels, operational excellence and strategic insight. Manages and develops associates including hiring, performance management, and annual reviews. This job description represents an overview of the responsibilities for the above referenced position. It is not intended to represent a comprehensive list of responsibilities. An associate should perform all duties as assigned by his/her supervisor. Qualifications include: Bachelor's Degree in Business, Marketing, Sales or other related field preferred. Minimum five seven years' experience required. Additional years of relevant experience can be substituted for the education requirement on a year for year basis. Proficient in Microsoft Office. Brookdale is an equal opportunity employer and a drug-free workplace.