Marketing Data Operations Analyst

divh2Marketing Data Operations Analyst/h2pTeam Summary: The Marketing Data Operations Team covers the management and maintenance of the infrastructure that provides the Marketing Database for the organization. This also involves the processes and procedures used to collect, ingest, process, store, analyze, and distribute data effectively and efficiently for Enterprise Marketing./ppRole Summary: Reporting into the Marketing Data Operations Lead, the role of the Marketing Data Operations Analyst leverages data to drive effective marketing campaigns through segmentation, audience creation, and database management. The Marketing Data Operations Analyst plays a critical role in collaborating with regional marketing teams to understand priorities and ensures alignment between data strategies and regional objectives. They manage and enhance the marketing database integrity, develop targeted audience segments, and create innovative segmentation strategies for email campaigns./ppWork Schedule: This role is based in the US and requires working hours to be aligned with the US, Canadian LATAM Markets to support global operations./ppCore Responsibilities:/pulliApply best practices to uphold high standards of data quality, facilitating precise audience and segmentation reporting and analysis./liliLeading the continuous efforts to look for ways to improve data quality within the database to maximize marketable audiences and database utilization./liliCreate and develop segmentation models for improved audience targeting./liliGathering marketer requirements to build effective audience lists for marketing campaigns./liliLeading the charge to proactively create and maintain communication with the marketing team to define audience criteria, ensuring alignment with regional priorities and effective segmentation./liliDrive collaborate with marketers to create and test new audience segments, presenting ideas and solutions to enhance database performance and drive engagement./liliProvide ongoing sessions with the marketing team to help improve understanding and best utilization of Zooms marketing database./liliOwning the responsibility to ensure compliance with privacy laws (e.g. GDPR) and internal opt-in requirements for both new data and data stored in the database./liliCollaborating with the Data Operations Team, as well as our wider Marketing Ops and cross-functional IT and Data Teams to ensure that the marketing database in our Data Warehouse platform remains up-to-date and aligned with organizational needs./liliSupport in the processing and management of incoming lead data, ensuring the accurate classification of data./li/ulpKey Skills:/pulli5+ years related experience of working with large scale databases that focus on both B2C/B2B data./liliVery strong knowledge of marketing data sources, marketing tools and technologies, including CRM systems, marketing automation platforms, data warehouses, and BI dashboard/reporting tools./liliStrong expertise in data analysis, reporting, and a strong proficiency in SQL or equivalent./liliStrong attention to detail and analytical mindset, an ability to turn data into actionable insights./liliExcellent communication skills to collaborate with cross-functional teams and key stakeholders, with an ability to explain complex technical concepts to non-technical stakeholders./liliProblem-solving mindset with attention to detail and can work independently and take initiative./li/ulpSalary Range or On Target Earnings: Minimum: $76,800.00 Maximum: $186,200.00 In addition to the base salary and/or OTE listed Zoom has a Total Direct Compensation philosophy that takes into consideration; base salary, bonus, and equity value. Note: Starting pay will be based on a number of factors and commensurate with qualifications experience. We also have a location based compensation structure; there may be a different range for candidates in this and other locations./ppAt Zoom, we offer a window of at least 5 days for you to apply because we believe in giving you every opportunity. Below is the potential closing date, just in case you want to mark it on your calendar. We look forward to receiving your application! Anticipated Position Close Date: 02/15/26/ppWays of Working: Our structured hybrid approach is centered around our offices and remote work environments. The work style of each role, Hybrid, Remote, or In-Person is indicated in the job description/posting./ppBenefits: As part of our award-winning workplace culture and commitment to delivering happiness, our benefits program offers a variety of perks, benefits, and options to help employees maintain their physical, mental, emotional, and financial health; support work-life balance; and contribute to their community in meaningful ways./ppAbout Us: Zoomies help people stay connected so they can get more done together. We set out to build the best collaboration platform for the enterprise, and today help people communicate better with products like Zoom Contact Center, Zoom Phone, Zoom Events, Zoom Apps, Zoom Rooms, and Zoom Webinars. Were problem-solvers, working at a fast pace to design solutions with our customers and users in mind. Find room to grow with opportunities to stretch your skills and advance your career in a collaborative, growth-focused environment./ppOur Commitment: At Zoom, we believe great work happens when people feel supported and empowered. Were committed to fair hiring practices that ensure every candidate is evaluated based on skills, experience, and potential. If you require an accommodation during the hiring process, let us knowwere here to support you at every step. If you need assistance navigating the interview process due to a medical disability, please submit an Accommodations Request Form and someone from our team will reach out soon. This form is solely for applicants who require an accommodation due to a qualifying medical disability. Non-accommodation-related requests, such as application follow-ups or technical issues, will not be addressed./ppWe believe that the unique contributions of all Zoomies is the driver of our success. To make sure that our products and culture continue to incorporate everyones perspectives and experience we never discriminate on the basis of race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status. Zoom is proud to be an equal opportunity workplace and is an affirmative action employer. All your information will be kept confidential according to EEO guidelines./p/div