Manager, Sparkling Revenue Growth Management
Coca-Cola HBC, Atlanta, Georgia, United States, 30383
Role : Manager, Sparkling Revenue Growth Management (R-134362)
Primary Job Location : (USA) Candidates must be currently located in or willing to relocate to the Atlanta, Georgia area.
Travel : This role requires up to 10% travel, with an expectation to be in the office 3 days a week. Education : A Bachelor’s degree is required; an MBA or other Advanced Degree is a plus.
Position Overview The Sparkling Soft Drinks Revenue Growth Management Manger will play a key role in supporting the team’s key, strategic projects . The role will primarily support needs for consumer, customer and bottler analysis. This will include developing reports, sharing trends, reviewing performance, and analysis of custom and syndicated data related to a wide range of topics from consumer strategy, pack strategy and financial performance. This role will interface directly with other cross functional teams across the organization, (within the NAOU and Bottler) to ensure effective collaboration, including Commercial Ops, Brand, Franchise, Bottler, Sales, Strategy and Finance.
This role will be highly visible and requires knowledge of various consumer/financial/marketplace data sources, with a strong aptitude for continuous learning, strong communication skills (written, verbal and visual) and comfort working in a fast-paced, networked environment. The ideal candidate will have experience working in different databases and is a self-starter who isn’t afraid to jump in, learn and make an impact
What You’ll Do For Us
Partner across the RGM team to integrate existing insights from internal and syndicated sources, informing strategic priorities and developing insights and strategies grounded in consumer and shopper insights
Support specific, strategic initiatives – providing thought-leadership and analytic plans to recommend to the broader ssytem
Support the commercialization of consumer trends, and monthly/quarterly scorecards to inform Commercial teams on key drivers of performance, both financial and consumer
Maintain knowledge library of insights to serve networked community across the NAOU commercial and brand org
Mine existing data from foundational survey platforms (BevMAP, Bev360, CBL, iSHOP, DINE) and syndicated data sources (Nielsen Scantrack, Numerator Insights, Simmons, Kantar U.S. and Canada Monitors, etc)
What You'll Need Qualifications & Requirements Minimum:
Bachelor's Degree in social sciences or business-related fields
3 or more years of experience in marketing research, conducting custom research and/or marketing analytics/business intelligence
Experience in working directly with marketing or sales teams and designing, executing and analyzing primary & secondary data
Preferred:
5 or more years of experience in custom research working for or with a Consumer Packaged Goods manufacturer
Master’s coursework or degree in social sciences or business-related fields is a plus
Functional Skills
Communication Skills:Communicate complex information and implications both verbally and in written presentations, utilizing "storytelling techniques" to communicate a clear, compelling and cohesive story
Marketing Research Knowledge: Knowledge of custom research methodologies and some industry resources (e.g., Ipsos/Kantar, Nielsen/IRI, Mintel, NPD, Numerator, etc.) Analytic Skills: Analyze quantitative and qualitative data to identify patterns, opportunities and gaps, and integrate across disparate data sources
Technical Familiarity: Learn and effectively use information/business tools and platforms (i.e., CCV, Nielsen Connect, additional primary and third-party insights platforms, MS Office Suite, PowerBI, etc) to obtain and analyze
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Primary Job Location : (USA) Candidates must be currently located in or willing to relocate to the Atlanta, Georgia area.
Travel : This role requires up to 10% travel, with an expectation to be in the office 3 days a week. Education : A Bachelor’s degree is required; an MBA or other Advanced Degree is a plus.
Position Overview The Sparkling Soft Drinks Revenue Growth Management Manger will play a key role in supporting the team’s key, strategic projects . The role will primarily support needs for consumer, customer and bottler analysis. This will include developing reports, sharing trends, reviewing performance, and analysis of custom and syndicated data related to a wide range of topics from consumer strategy, pack strategy and financial performance. This role will interface directly with other cross functional teams across the organization, (within the NAOU and Bottler) to ensure effective collaboration, including Commercial Ops, Brand, Franchise, Bottler, Sales, Strategy and Finance.
This role will be highly visible and requires knowledge of various consumer/financial/marketplace data sources, with a strong aptitude for continuous learning, strong communication skills (written, verbal and visual) and comfort working in a fast-paced, networked environment. The ideal candidate will have experience working in different databases and is a self-starter who isn’t afraid to jump in, learn and make an impact
What You’ll Do For Us
Partner across the RGM team to integrate existing insights from internal and syndicated sources, informing strategic priorities and developing insights and strategies grounded in consumer and shopper insights
Support specific, strategic initiatives – providing thought-leadership and analytic plans to recommend to the broader ssytem
Support the commercialization of consumer trends, and monthly/quarterly scorecards to inform Commercial teams on key drivers of performance, both financial and consumer
Maintain knowledge library of insights to serve networked community across the NAOU commercial and brand org
Mine existing data from foundational survey platforms (BevMAP, Bev360, CBL, iSHOP, DINE) and syndicated data sources (Nielsen Scantrack, Numerator Insights, Simmons, Kantar U.S. and Canada Monitors, etc)
What You'll Need Qualifications & Requirements Minimum:
Bachelor's Degree in social sciences or business-related fields
3 or more years of experience in marketing research, conducting custom research and/or marketing analytics/business intelligence
Experience in working directly with marketing or sales teams and designing, executing and analyzing primary & secondary data
Preferred:
5 or more years of experience in custom research working for or with a Consumer Packaged Goods manufacturer
Master’s coursework or degree in social sciences or business-related fields is a plus
Functional Skills
Communication Skills:Communicate complex information and implications both verbally and in written presentations, utilizing "storytelling techniques" to communicate a clear, compelling and cohesive story
Marketing Research Knowledge: Knowledge of custom research methodologies and some industry resources (e.g., Ipsos/Kantar, Nielsen/IRI, Mintel, NPD, Numerator, etc.) Analytic Skills: Analyze quantitative and qualitative data to identify patterns, opportunities and gaps, and integrate across disparate data sources
Technical Familiarity: Learn and effectively use information/business tools and platforms (i.e., CCV, Nielsen Connect, additional primary and third-party insights platforms, MS Office Suite, PowerBI, etc) to obtain and analyze
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