Join Our Team!
If you are passionate about leveraging generative AI to drive marketing growth, we want you on our team! The Business Marketing Group (BMG) connects businesses with their customers on platforms like Facebook, Instagram, WhatsApp, and Messenger. We help businesses thrive by offering innovative solutions including pages, advertising, messaging, and commerce. We are looking for a Growth Marketing Manager who specializes in generative AI and prompt engineering. In this crucial role, you will collaborate with diverse internal teams, such as marketing, sales, data science, creative, and analytics, to develop AI-driven processes and prompts that enhance the efficiency and effectiveness of our marketing campaigns. You will have the autonomy to analyze data, measure impact, and implement insights to optimize our initiatives. As a trusted thought leader in prompt engineering and growth marketing, you will earn credibility with stakeholders across the organization. Key Responsibilities: Design, develop, and test AI prompts for growth marketing applications including creative content, marketing insights, and translations. Establish quality standards and facilitate workflows to achieve top-notch outputs. Build strong partnerships with internal and external stakeholders. Collaborate with marketing, analytics, and creative teams to understand user needs and translate them into effective AI tools and processes. Create and implement test plans to evaluate the effectiveness of marketing campaigns and AI initiatives, delivering data-driven insights for future optimizations. Support the creation of educational experiences, such as workshops and training modules, to enhance the adoption of AI capabilities among marketing stakeholders. Develop and execute a robust change management strategy to integrate AI capabilities into marketing workflows, ensuring stakeholder engagement and continuous support for successful transitions. Collaborate with cross-functional teams to define project requirements, deliverables, and goals, ensuring effective execution. Minimum Qualifications: 8+ years of experience in marketing or a related field. 1+ years of experience in prompt engineering or working with LLMs/generative AI tools for marketing purposes. BA/BS degree or equivalent work experience. Experience in measuring the effectiveness and quality of LLM outputs. Strong influencing skills and ability to provide direction to cross-functional teams, including marketing, engineering, data science, sales, and creative. Preferred Qualifications: Familiarity with the generative AI landscape and knowledge of Meta's advertising and AI products. 2+ years of experience in data analysis, marketing research, or a related area. 1+ years of experience in building generative AI agents for insights and data analysis. Proven ability in data visualization and data-driven storytelling. 1+ years of experience with SQL and familiarity with programming languages such as Python or R is preferred. Compensation: $124,000/year to $178,000/year + bonus + equity + benefits. Industry:
Internet Equal Opportunity:
Meta is an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based on race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, veteran status, disability, or any other legally protected characteristics. We consider qualified applicants with criminal histories, in accordance with applicable laws. Meta participates in the E-Verify program in certain locations, where required by law. Please note that Meta may use artificial intelligence and machine learning technologies in the hiring process. Meta is committed to providing reasonable accommodations for candidates with disabilities during the recruiting process. If you need assistance or accommodations due to a disability, please let us know.
If you are passionate about leveraging generative AI to drive marketing growth, we want you on our team! The Business Marketing Group (BMG) connects businesses with their customers on platforms like Facebook, Instagram, WhatsApp, and Messenger. We help businesses thrive by offering innovative solutions including pages, advertising, messaging, and commerce. We are looking for a Growth Marketing Manager who specializes in generative AI and prompt engineering. In this crucial role, you will collaborate with diverse internal teams, such as marketing, sales, data science, creative, and analytics, to develop AI-driven processes and prompts that enhance the efficiency and effectiveness of our marketing campaigns. You will have the autonomy to analyze data, measure impact, and implement insights to optimize our initiatives. As a trusted thought leader in prompt engineering and growth marketing, you will earn credibility with stakeholders across the organization. Key Responsibilities: Design, develop, and test AI prompts for growth marketing applications including creative content, marketing insights, and translations. Establish quality standards and facilitate workflows to achieve top-notch outputs. Build strong partnerships with internal and external stakeholders. Collaborate with marketing, analytics, and creative teams to understand user needs and translate them into effective AI tools and processes. Create and implement test plans to evaluate the effectiveness of marketing campaigns and AI initiatives, delivering data-driven insights for future optimizations. Support the creation of educational experiences, such as workshops and training modules, to enhance the adoption of AI capabilities among marketing stakeholders. Develop and execute a robust change management strategy to integrate AI capabilities into marketing workflows, ensuring stakeholder engagement and continuous support for successful transitions. Collaborate with cross-functional teams to define project requirements, deliverables, and goals, ensuring effective execution. Minimum Qualifications: 8+ years of experience in marketing or a related field. 1+ years of experience in prompt engineering or working with LLMs/generative AI tools for marketing purposes. BA/BS degree or equivalent work experience. Experience in measuring the effectiveness and quality of LLM outputs. Strong influencing skills and ability to provide direction to cross-functional teams, including marketing, engineering, data science, sales, and creative. Preferred Qualifications: Familiarity with the generative AI landscape and knowledge of Meta's advertising and AI products. 2+ years of experience in data analysis, marketing research, or a related area. 1+ years of experience in building generative AI agents for insights and data analysis. Proven ability in data visualization and data-driven storytelling. 1+ years of experience with SQL and familiarity with programming languages such as Python or R is preferred. Compensation: $124,000/year to $178,000/year + bonus + equity + benefits. Industry:
Internet Equal Opportunity:
Meta is an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based on race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, veteran status, disability, or any other legally protected characteristics. We consider qualified applicants with criminal histories, in accordance with applicable laws. Meta participates in the E-Verify program in certain locations, where required by law. Please note that Meta may use artificial intelligence and machine learning technologies in the hiring process. Meta is committed to providing reasonable accommodations for candidates with disabilities during the recruiting process. If you need assistance or accommodations due to a disability, please let us know.