Responsibilities
Develop and execute multi-channel demand generation campaigns, including email marketing, social media, paid advertising, and event marketing. Own demand generation strategy and execution with clear accountability for pipeline and revenue impact. Plan, launch, and optimize multi-channel campaigns across email, paid media, social, video, webinars, and in-person and virtual events. Work collaboratively with the content team to conceptualize high-quality marketing content that speaks to prospects’ pain points and highlights the benefits of our product offerings. Work closely with partner marketing to execute co-marketed campaigns, content, promotion and events. Partner with sales leadership to align on target accounts, lead quality, and follow-up strategy. Build, manage, and optimize HubSpot workflows, including closed-loop nurture, lifecycle, and reengagement strategies as well as lead scoring and follow-up. Execute and scale account-based marketing (ABM) programs for high-value construction finance accounts. Requirements
Bachelor’s Degree in Marketing, Communications, or a related field 3-5 years of experience in demand generation or B2B growth marketing Proven ability to operate strategically and hands-on, owning programs from planning through execution and optimization Demonstrable success driving pipeline growth and revenue through integrated campaigns Strong understanding of sales and marketing technologies, including marketing automation, CRM, social media management, and analytics platforms Excellent written and verbal communication skills, with the ability to create engaging marketing content Strong experience with HubSpot (workflows, campaigns, reporting) and Salesforce, including analytics, dashboards, full funnel metrics and performance KPIs Proven ability to thrive in a fast-paced environment with high expectations and tight deadlines
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Develop and execute multi-channel demand generation campaigns, including email marketing, social media, paid advertising, and event marketing. Own demand generation strategy and execution with clear accountability for pipeline and revenue impact. Plan, launch, and optimize multi-channel campaigns across email, paid media, social, video, webinars, and in-person and virtual events. Work collaboratively with the content team to conceptualize high-quality marketing content that speaks to prospects’ pain points and highlights the benefits of our product offerings. Work closely with partner marketing to execute co-marketed campaigns, content, promotion and events. Partner with sales leadership to align on target accounts, lead quality, and follow-up strategy. Build, manage, and optimize HubSpot workflows, including closed-loop nurture, lifecycle, and reengagement strategies as well as lead scoring and follow-up. Execute and scale account-based marketing (ABM) programs for high-value construction finance accounts. Requirements
Bachelor’s Degree in Marketing, Communications, or a related field 3-5 years of experience in demand generation or B2B growth marketing Proven ability to operate strategically and hands-on, owning programs from planning through execution and optimization Demonstrable success driving pipeline growth and revenue through integrated campaigns Strong understanding of sales and marketing technologies, including marketing automation, CRM, social media management, and analytics platforms Excellent written and verbal communication skills, with the ability to create engaging marketing content Strong experience with HubSpot (workflows, campaigns, reporting) and Salesforce, including analytics, dashboards, full funnel metrics and performance KPIs Proven ability to thrive in a fast-paced environment with high expectations and tight deadlines
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