Flight Centre - Senior Product Marketing Manager - New York, USA
StudentUniverse, New York, New York, us, 10261
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Overview Senior Product Marketing Manager
at Flight Centre Travel Group (FCTG)
Flight Centre Travel Group (FCTG) is one of the world’s largest travel retailers and corporate travel managers. The company is headquartered in Brisbane, Australia with business in 23 countries and a global network extending to more than 90 countries. Our purpose is to “open up the world for those who want to see”.
To learn more about Flight Centre Travel Group please click HERE
About The Opportunity This role is responsible for developing strategic product marketing plans for our Corporate Brand/s, working closely with senior stakeholders, regional teams, product, Brand Marketing & PR/Communications, Customer Success, Account Management, Operations, and Sales. The role crafts product/solution market-facing messaging and positioning to drive new customer sales, product adoption and retention. It guides insight-led product strategy and communicates market positioning, product messaging and competitive differentiation of our solutions to target audiences.
A key focus is to manage the process of bringing solutions to market, including crafting product positioning and messaging, GTM planning with associated activities, and ensuring all prospects and clients understand the offerings. The role aims to drive demand and usage of solutions and to ensure the voice of the customer is utilized within the full product lifecycle.
By creating & leveraging market research, competitor analysis, and customer engagement, the role will be the expert in understanding client/customer personas, needs and buying criteria to guide the product roadmap.
The incumbent will collaborate with Brand Marketing & Communications, Sales, Account Management, Customer Success, Product Managers, Subject Matter Owners, Implementation & Operations, and External Partners & Clients to launch new products and feature releases. The role leads the assigned product marketers to the brand portfolio, ensuring annual plans and performance align with Brand Business OKRs, and drives efficient ways of working aligned with FCTG values.
Key Responsibilities
Positioning & Messaging:
Develop product positioning and messaging through market research and competitive analysis to differentiate solutions.
Sales & Marketing Tools:
Create collateral, whitepapers, presentations, videos, and training materials to communicate value propositions.
Product Launches & High-Value Releases:
Plan market launches with internal teams and external partners; manage GTM plan cross-functionally.
Communications:
Coordinate with Sales, Account Management, Customer Success, Training, Operations, Enablement, Brand Marketing and PR to broadcast messaging.
Market Intelligence:
Be the expert on clients, buyer personas, buying criteria, and competitors.
Demand Generation:
Support Brand Marketing programs to create interest across market segments.
Industry Leadership:
Represent the company at industry events where appropriate.
Experience & Qualifications
7+ years of experience in mid - senior product marketing or related FCTG product/technology roles
Preference for experience in innovative technology organizations and SaaS
Strong understanding of the FCTG business model and product/technology areas
Experience in product lifecycle and customer lifecycle management and new product development methodologies
Experience in customer lifecycle marketing through digital touchpoints and marketing automation
Experience in preparing pitches for industry analysts and working with senior stakeholders in a sales/value-driven environment
Experience in analytics and insights; ability to use data to drive opportunities and improvements
Ability to manage multiple projects in a fast-paced environment and influence senior stakeholders
Work Perks & Benefits
Competitive salary with benefits; location: New York, NY
Vacation, personal, sick days, holidays; health & wellness programs; financial wellness services
Insurance options (medical, dental, vision, disability, life)
401k program with partial match; tuition reimbursement
Employee share plan; global career opportunities within a network of brands
DEI initiatives and inclusive recruiting practices
Paid time off and holidays as described; additional disclosures on accruals may apply
Location:
New York, New York
Salary:
We anticipate offering an annual salary of
$150,000
base, dependent on experience and location.
Apply & Legal If this sounds like the opportunity you have been waiting for then APPLY NOW.
We are an affirmative action and equal opportunity employer committed to providing a barrier-free pathway throughout our recruitment process. Accommodation requests are welcome at any point by contacting our Recruitment Team at careers@us.flightcentre.com.
Equal Opportunity Statement:
Flight Centre Travel Group USA is an equal opportunity employer and is committed to diversity and inclusion in the workplace.
Additional accolades and awards: Travel Weekly Magellan Awards, GBTA WINiT, CHHR 5-Star DE&I Employer, Seramount Inclusion, and Newsweek Best Workplaces for Diversity (2023–2024).
#LI-SM1#FCB#LI-Onsite
#J-18808-Ljbffr
Overview Senior Product Marketing Manager
at Flight Centre Travel Group (FCTG)
Flight Centre Travel Group (FCTG) is one of the world’s largest travel retailers and corporate travel managers. The company is headquartered in Brisbane, Australia with business in 23 countries and a global network extending to more than 90 countries. Our purpose is to “open up the world for those who want to see”.
To learn more about Flight Centre Travel Group please click HERE
About The Opportunity This role is responsible for developing strategic product marketing plans for our Corporate Brand/s, working closely with senior stakeholders, regional teams, product, Brand Marketing & PR/Communications, Customer Success, Account Management, Operations, and Sales. The role crafts product/solution market-facing messaging and positioning to drive new customer sales, product adoption and retention. It guides insight-led product strategy and communicates market positioning, product messaging and competitive differentiation of our solutions to target audiences.
A key focus is to manage the process of bringing solutions to market, including crafting product positioning and messaging, GTM planning with associated activities, and ensuring all prospects and clients understand the offerings. The role aims to drive demand and usage of solutions and to ensure the voice of the customer is utilized within the full product lifecycle.
By creating & leveraging market research, competitor analysis, and customer engagement, the role will be the expert in understanding client/customer personas, needs and buying criteria to guide the product roadmap.
The incumbent will collaborate with Brand Marketing & Communications, Sales, Account Management, Customer Success, Product Managers, Subject Matter Owners, Implementation & Operations, and External Partners & Clients to launch new products and feature releases. The role leads the assigned product marketers to the brand portfolio, ensuring annual plans and performance align with Brand Business OKRs, and drives efficient ways of working aligned with FCTG values.
Key Responsibilities
Positioning & Messaging:
Develop product positioning and messaging through market research and competitive analysis to differentiate solutions.
Sales & Marketing Tools:
Create collateral, whitepapers, presentations, videos, and training materials to communicate value propositions.
Product Launches & High-Value Releases:
Plan market launches with internal teams and external partners; manage GTM plan cross-functionally.
Communications:
Coordinate with Sales, Account Management, Customer Success, Training, Operations, Enablement, Brand Marketing and PR to broadcast messaging.
Market Intelligence:
Be the expert on clients, buyer personas, buying criteria, and competitors.
Demand Generation:
Support Brand Marketing programs to create interest across market segments.
Industry Leadership:
Represent the company at industry events where appropriate.
Experience & Qualifications
7+ years of experience in mid - senior product marketing or related FCTG product/technology roles
Preference for experience in innovative technology organizations and SaaS
Strong understanding of the FCTG business model and product/technology areas
Experience in product lifecycle and customer lifecycle management and new product development methodologies
Experience in customer lifecycle marketing through digital touchpoints and marketing automation
Experience in preparing pitches for industry analysts and working with senior stakeholders in a sales/value-driven environment
Experience in analytics and insights; ability to use data to drive opportunities and improvements
Ability to manage multiple projects in a fast-paced environment and influence senior stakeholders
Work Perks & Benefits
Competitive salary with benefits; location: New York, NY
Vacation, personal, sick days, holidays; health & wellness programs; financial wellness services
Insurance options (medical, dental, vision, disability, life)
401k program with partial match; tuition reimbursement
Employee share plan; global career opportunities within a network of brands
DEI initiatives and inclusive recruiting practices
Paid time off and holidays as described; additional disclosures on accruals may apply
Location:
New York, New York
Salary:
We anticipate offering an annual salary of
$150,000
base, dependent on experience and location.
Apply & Legal If this sounds like the opportunity you have been waiting for then APPLY NOW.
We are an affirmative action and equal opportunity employer committed to providing a barrier-free pathway throughout our recruitment process. Accommodation requests are welcome at any point by contacting our Recruitment Team at careers@us.flightcentre.com.
Equal Opportunity Statement:
Flight Centre Travel Group USA is an equal opportunity employer and is committed to diversity and inclusion in the workplace.
Additional accolades and awards: Travel Weekly Magellan Awards, GBTA WINiT, CHHR 5-Star DE&I Employer, Seramount Inclusion, and Newsweek Best Workplaces for Diversity (2023–2024).
#LI-SM1#FCB#LI-Onsite
#J-18808-Ljbffr