Senior Manager, Marketing – Digital & New Channels
SalaryGuide, Cambridge, Massachusetts, us, 02140
Responsibilities
Execute and optimize customer acquisition campaigns across paid digital and emerging channels, including paid search, paid social, LSAs, and test channels such as out of home, billboards, radio, and television. Support the growth of a standalone HVAC acquisition engine, helping strengthen HomeWorks’ brand association as a trusted HVAC provider. Support the launch and ongoing development of the HomeWorks Home Checkup (HCUP) product in partnership with the CMO and cross-functional teams. Balance performance-driven campaigns with early-stage brand-building initiatives. Operate with a test–learn–scale mindset, running experiments across channels, creative, messaging, and offers. Analyze campaign performance to identify opportunities to improve lead volume, conversion rates, and efficiency. Make data-informed recommendations to adjust spend, creative, and channel mix. Manage day-to-day relationships with external agencies across paid digital and emerging media. Requirements
Bachelor’s degree in Marketing, Business, or a related field, or equivalent practical experience. 5–8+ years of experience in B2C marketing, with a strong emphasis on digital and performance marketing. Experience marketing home services, HVAC, or adjacent categories preferred. Hands‑on experience executing campaigns across paid search, paid social, and digital media platforms. Experience working with external agencies and vendors. Experience in startup to mid‑sized company environments preferred. Strong analytical skills and comfort working with performance data. Experience using Salesforce or other CRM systems to support campaign execution and reporting. Benefits
Health Insurance Dental Insurance Vision Insurance Paid training 401k Retirement Plan with match PTO with accrual schedule Paid holiday schedule Employee Assistance Program
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Execute and optimize customer acquisition campaigns across paid digital and emerging channels, including paid search, paid social, LSAs, and test channels such as out of home, billboards, radio, and television. Support the growth of a standalone HVAC acquisition engine, helping strengthen HomeWorks’ brand association as a trusted HVAC provider. Support the launch and ongoing development of the HomeWorks Home Checkup (HCUP) product in partnership with the CMO and cross-functional teams. Balance performance-driven campaigns with early-stage brand-building initiatives. Operate with a test–learn–scale mindset, running experiments across channels, creative, messaging, and offers. Analyze campaign performance to identify opportunities to improve lead volume, conversion rates, and efficiency. Make data-informed recommendations to adjust spend, creative, and channel mix. Manage day-to-day relationships with external agencies across paid digital and emerging media. Requirements
Bachelor’s degree in Marketing, Business, or a related field, or equivalent practical experience. 5–8+ years of experience in B2C marketing, with a strong emphasis on digital and performance marketing. Experience marketing home services, HVAC, or adjacent categories preferred. Hands‑on experience executing campaigns across paid search, paid social, and digital media platforms. Experience working with external agencies and vendors. Experience in startup to mid‑sized company environments preferred. Strong analytical skills and comfort working with performance data. Experience using Salesforce or other CRM systems to support campaign execution and reporting. Benefits
Health Insurance Dental Insurance Vision Insurance Paid training 401k Retirement Plan with match PTO with accrual schedule Paid holiday schedule Employee Assistance Program
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