Senior Marketing Account Manager
Brookdale Senior Living in, Brentwood, Tennessee, United States, 37027
Senior Marketing Account Manager (Finance)
Recognized by Newsweek in 2024 and 2025 as one of America's Greatest Workplaces for Diversity
Make Lives Better Including Your Own. If you want to work in an environment where you can become your best possible self, join us! You'll earn more than a paycheck; you can find opportunities to grow your career through professional development, as well as ongoing programs catered to your overall health and wellness. Full suite of health insurance, life insurance and retirement plans are available and vary by employment status.
Part and Full Time Benefits Eligibility
Medical, Dental, Vision insurance
401(k)
Associate assistance program
Employee discounts
Referral program
Early access to earned wages for hourly associates (outside of CA)
Optional voluntary benefits including ID theft protection and pet insurance
Full Time Only Benefits Eligibility
Paid Time Off
Paid holidays
Company provided life insurance
Adoption benefit
Disability (short and long term)
Flexible Spending Accounts
Health Savings Account
Optional life and dependent life insurance
Optional voluntary benefits including accident, critical illness and hospital indemnity Insurance, and legal plan
Tuition reimbursement
Base pay in range will be determined by applicant's skills and experience. Full-time associates in role are also eligible for an annual bonus incentive. Temporary associates are not benefits eligible but may participate in the company's 401(k) program.
Veterans, transitioning active duty military personnel, and military spouses are encouraged to apply. To support our associates in their journey to become a U.S. citizen, Brookdale offers to advance fees for naturalization (Form N-400) application costs, up to $725, less applicable taxes and withholding, for qualified associates who have been with us for at least a year.
The application window is anticipated to close within 30 days of the date of the posting.
Education and Experience
Bachelor's Degree in Business, Marketing, Sales or other related field preferred.
Minimum five - seven years' experience required. Additional years of relevant experience can be substituted for the education requirement on a year for year basis.
Proficient in Microsoft Office.
Certifications, Licenses, and Other Special Requirements None
Management/Decision Making Uses strong analytic skills and an in-depth understanding of the organization and the business in order to handle arising problems and issues. Solves diverse problems using solid analytical skills where limited precedents/guidelines exist.
Knowledge and Skills Has an advanced knowledge of the organization, industry, and a functional discipline. Extensive understanding of technical areas gained through experience and used to complete and/or oversee assignments.
Physical Demands and Working Conditions
Standing
Requires interaction with co-workers, residents or vendors
Walking
Sitting
Occasional weekend, evening or night work if needed to ensure shift coverage.
Use hands and fingers to handle or feel
Reach with hands and arms
Stoop, kneel, crouch or crawl
Talk or hear
Ability to lift: Up to 25 pounds
Vision
Requires Travel: Occasionally
Brookdale is an equal opportunity employer and a drug-free workplace. The Sr. Account Manager works with a team of account managers who develop multimedia marketing plans and advertising, targeting prospects and influencers with the goal of generating leads, visits and move ins. This position manages community and corporate creative projects, strategy, goals, brand planning and workflow management, ensuring the projects align with Brookdale's brand standards and guidelines. This role also serves as a central point of contact for the account executives and the creative director as it pertains to community's primary, hyperlocal marketing and advertising efforts, with a strong emphasis on digital marketing.
Works with a team of account managers who oversee projects utilizing all media types including digital, social, video, print, collateral (flyers, brochures, etc.) emails, direct mail, photo shoots, signage and more
Develops and maintains internal relationships including C-suite, human resources, finance, sales and community associates.
Responsible for developing creative response driving digital and social media designed to generate leads, visits and move-ins.
Develops, recommends and communicates key brand, creative and media strategies to marketing executives and other internal clients.
Stays informed on performance and optimization, best in class marketing, creative strategies and advertising trends that perform against business objectives. Guides creative team (designers, copywriters) to include this direction as it pertains to media and business objectives.
Partner with internal marketing cross-functional teams and agencies to understand goals and key performance metrics.
Abides by the media budget to ensure projects are cost effective and remain within budget.
Focus on ensuring we maintain superior customer service levels, operational excellence and strategic insight.
Manages and develops associates including hiring, performance management, and annual reviews.
This job description represents an overview of the responsibilities for the above referenced position. It is not intended to represent a comprehensive list of responsibilities. An associate should perform all duties as assigned by supervisor.
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Make Lives Better Including Your Own. If you want to work in an environment where you can become your best possible self, join us! You'll earn more than a paycheck; you can find opportunities to grow your career through professional development, as well as ongoing programs catered to your overall health and wellness. Full suite of health insurance, life insurance and retirement plans are available and vary by employment status.
Part and Full Time Benefits Eligibility
Medical, Dental, Vision insurance
401(k)
Associate assistance program
Employee discounts
Referral program
Early access to earned wages for hourly associates (outside of CA)
Optional voluntary benefits including ID theft protection and pet insurance
Full Time Only Benefits Eligibility
Paid Time Off
Paid holidays
Company provided life insurance
Adoption benefit
Disability (short and long term)
Flexible Spending Accounts
Health Savings Account
Optional life and dependent life insurance
Optional voluntary benefits including accident, critical illness and hospital indemnity Insurance, and legal plan
Tuition reimbursement
Base pay in range will be determined by applicant's skills and experience. Full-time associates in role are also eligible for an annual bonus incentive. Temporary associates are not benefits eligible but may participate in the company's 401(k) program.
Veterans, transitioning active duty military personnel, and military spouses are encouraged to apply. To support our associates in their journey to become a U.S. citizen, Brookdale offers to advance fees for naturalization (Form N-400) application costs, up to $725, less applicable taxes and withholding, for qualified associates who have been with us for at least a year.
The application window is anticipated to close within 30 days of the date of the posting.
Education and Experience
Bachelor's Degree in Business, Marketing, Sales or other related field preferred.
Minimum five - seven years' experience required. Additional years of relevant experience can be substituted for the education requirement on a year for year basis.
Proficient in Microsoft Office.
Certifications, Licenses, and Other Special Requirements None
Management/Decision Making Uses strong analytic skills and an in-depth understanding of the organization and the business in order to handle arising problems and issues. Solves diverse problems using solid analytical skills where limited precedents/guidelines exist.
Knowledge and Skills Has an advanced knowledge of the organization, industry, and a functional discipline. Extensive understanding of technical areas gained through experience and used to complete and/or oversee assignments.
Physical Demands and Working Conditions
Standing
Requires interaction with co-workers, residents or vendors
Walking
Sitting
Occasional weekend, evening or night work if needed to ensure shift coverage.
Use hands and fingers to handle or feel
Reach with hands and arms
Stoop, kneel, crouch or crawl
Talk or hear
Ability to lift: Up to 25 pounds
Vision
Requires Travel: Occasionally
Brookdale is an equal opportunity employer and a drug-free workplace. The Sr. Account Manager works with a team of account managers who develop multimedia marketing plans and advertising, targeting prospects and influencers with the goal of generating leads, visits and move ins. This position manages community and corporate creative projects, strategy, goals, brand planning and workflow management, ensuring the projects align with Brookdale's brand standards and guidelines. This role also serves as a central point of contact for the account executives and the creative director as it pertains to community's primary, hyperlocal marketing and advertising efforts, with a strong emphasis on digital marketing.
Works with a team of account managers who oversee projects utilizing all media types including digital, social, video, print, collateral (flyers, brochures, etc.) emails, direct mail, photo shoots, signage and more
Develops and maintains internal relationships including C-suite, human resources, finance, sales and community associates.
Responsible for developing creative response driving digital and social media designed to generate leads, visits and move-ins.
Develops, recommends and communicates key brand, creative and media strategies to marketing executives and other internal clients.
Stays informed on performance and optimization, best in class marketing, creative strategies and advertising trends that perform against business objectives. Guides creative team (designers, copywriters) to include this direction as it pertains to media and business objectives.
Partner with internal marketing cross-functional teams and agencies to understand goals and key performance metrics.
Abides by the media budget to ensure projects are cost effective and remain within budget.
Focus on ensuring we maintain superior customer service levels, operational excellence and strategic insight.
Manages and develops associates including hiring, performance management, and annual reviews.
This job description represents an overview of the responsibilities for the above referenced position. It is not intended to represent a comprehensive list of responsibilities. An associate should perform all duties as assigned by supervisor.
#J-18808-Ljbffr