Tarleton State University, a distinguished Doctoral National Comprehensive University, invites applications for the position of **CRM Specialist** in the **Department of Enrollment Communications**. As part of a vibrant academic community dedicated to excellence in teaching, research, and service, this role offers the opportunity to contribute meaningfully to a university that values innovation, collaboration, and inclusive growth. Join us in advancing knowledge and transforming lives—on campus and beyond. **Tarleton State University** continues to grow its impact across Texas, with four distinct campuses located in **Stephenville, Fort Worth, RELLIS-Bryan** and **Waco**, along with a robust **online** community that extends our reach even further.* Facilitates comprehensive training sessions for CRM and Marketing Cloud users in virtual and in-person formats.* Updates training materials, policies, and procedures to reflect best practices, new features, and system enhancements.* Provides on-demand user support and maintains a knowledge base documenting current CRM and communication workflows.* Stays current on CRM, marketing technology, and higher-education enrollment trends to continually improve processes.* Bachelor’s degree in an applicable field or an equivalent combination of education and experience.* Four years of administrative experience, *including one year* of experience in CRM systems *or* higher education, preferably in enrollment management.* *Analytical Skills:* Advanced abilities in data analysis, reporting, and the use of analytics to drive recruitment strategies.* *Communication:* Excellent verbal and written communication skills, capable of conveying complex information to assorted audiences.* *Curious Learner:* A continuous learner eager to stay current with industry trends, explore new tools and technologies, and apply innovative solutions to recruitment challenges.* *Strong Work Ethic*: Ability to work independently, prioritize tasks, and take initiative in a rapidly evolving environment.* *Technical Proficiency:* Experience with Salesforce CRM, Marketing Cloud, Ellucian Banner, Capture Higher Ed, SMS-Magic, data management tools like Form Assembly and Demand Tools, and event management platforms.* *Regulatory Knowledge:* Understanding of CAN-SPAM, GDPR, and other email compliance regulations.* *Organizational Skills*: Exceptional organizational abilities, with a focus on detail and efficiency.* *Collaboration*: Proven ability to work effectively within cross-functional teams and manage projects with multiple stakeholders.* Demonstrated ability to perform job duties without direct supervision when remote work is authorized under SB2615 exceptions* Ability to transition between on-site and approved remote work arrangements while maintaining compliance with state law.* Ability to ensure adherence to telework agreements, performance metrics, and security protocols.* Completed online application* Cover Letter / Letter of Interest addressing qualifications* Curriculum Vitae or Resume* At least 3 current professional references and their full contact informationThe Texas A&M University System is one of the largest systems of higher education in the nation, with a statewide network of twelve universities, eight state agencies, a comprehensive health science center, Texas A&M-Fort Worth and Texas A&M-RELLIS.The A&M System is committed to providing an educational and work environment that is conducive to the personal and professional development of each employee.Each member institution provides equal opportunity and access to all students, employees and prospective employees.
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