Fractional B2B Lifecycle Marketing Manager
Gofractional, San Francisco, California, United States, 94199
TL;DR
We’re looking for a deeply technical, highly creative
B2B Lifecycle Marketing Contractor
to help reinvent how lifecycle marketing drives growth at Lovable. You’ll own and execute demand-gen nurture flows for net-new prospects, lifecycle programs for customers (upsell/expansion), and ad-hoc one-off sends — all powered by HubSpot and increasingly driven by AI-enabled personalization. This is a high-impact, hands-on role shaping how B2B users experience Lovable every day. This is a hybrid, contract-to-hire role based in San Francisco, but we are open to Boston for the right person. What You’ll Be Doing
Own and execute
B2B lifecycle marketing
across activation, engagement, retention, and expansion
Build and optimize
demand-gen nurture programs
for net-new B2B prospects
Design and run
customer lifecycle programs
for upsell, expansion, and re-engagement
Design and run partner lifecycle programs spanning onboarding, enablement, and long-term partner engagement
Execute
ad-hoc and one-off lifecycle sends
(product launches, experiments, GTM moments)
Design intelligent, rules-based or algorithmic lifecycle programs that dynamically decide: Who to message
When to message
Where to message (email, push, emerging CRM channels)
What content to send based on behavior and context
Apply AI and automation to content generation, personalization, segmentation, and decisioning within HubSpot
Build experimentation frameworks that measure
true incremental impact
and avoid over-attribution
Partner closely with Data, GTM, and Product teams to ensure lifecycle messaging feels native, timely, and valuable
What We’re Looking For
5+ years of experience in
B2B lifecycle / CRM marketing, growth, or a related discipline
Deep, hands-on expertise with
HubSpot , especially: Marketing automation
Lifecycle segmentation
Nurture flows and branching logic
Proven experience with
email deliverability , list hygiene, and sender reputation
Strong analytical instincts and comfort using data to drive prioritization and decision-making
Experience building
adaptive, evolving lifecycle systems , not just static journeys
Hands-on experience applying
AI and automation
to: Content creation
Personalization
Segmentation
Decisioning logic
Comfort operating in ambiguity and designing systems that improve over time
Proven experience using
vibe coding
(AI-assisted building) to increase your effectiveness
What Success Looks Like
B2B lifecycle marketing becomes a
measurable, causal growth lever
for activation, retention, and revenue
Users experience Lovable’s lifecycle messaging as
remarkably relevant, well-timed, and valuable
— not noisy or generic
The team has strong confidence in what lifecycle is truly contributing, beyond surface-level metrics
#J-18808-Ljbffr
We’re looking for a deeply technical, highly creative
B2B Lifecycle Marketing Contractor
to help reinvent how lifecycle marketing drives growth at Lovable. You’ll own and execute demand-gen nurture flows for net-new prospects, lifecycle programs for customers (upsell/expansion), and ad-hoc one-off sends — all powered by HubSpot and increasingly driven by AI-enabled personalization. This is a high-impact, hands-on role shaping how B2B users experience Lovable every day. This is a hybrid, contract-to-hire role based in San Francisco, but we are open to Boston for the right person. What You’ll Be Doing
Own and execute
B2B lifecycle marketing
across activation, engagement, retention, and expansion
Build and optimize
demand-gen nurture programs
for net-new B2B prospects
Design and run
customer lifecycle programs
for upsell, expansion, and re-engagement
Design and run partner lifecycle programs spanning onboarding, enablement, and long-term partner engagement
Execute
ad-hoc and one-off lifecycle sends
(product launches, experiments, GTM moments)
Design intelligent, rules-based or algorithmic lifecycle programs that dynamically decide: Who to message
When to message
Where to message (email, push, emerging CRM channels)
What content to send based on behavior and context
Apply AI and automation to content generation, personalization, segmentation, and decisioning within HubSpot
Build experimentation frameworks that measure
true incremental impact
and avoid over-attribution
Partner closely with Data, GTM, and Product teams to ensure lifecycle messaging feels native, timely, and valuable
What We’re Looking For
5+ years of experience in
B2B lifecycle / CRM marketing, growth, or a related discipline
Deep, hands-on expertise with
HubSpot , especially: Marketing automation
Lifecycle segmentation
Nurture flows and branching logic
Proven experience with
email deliverability , list hygiene, and sender reputation
Strong analytical instincts and comfort using data to drive prioritization and decision-making
Experience building
adaptive, evolving lifecycle systems , not just static journeys
Hands-on experience applying
AI and automation
to: Content creation
Personalization
Segmentation
Decisioning logic
Comfort operating in ambiguity and designing systems that improve over time
Proven experience using
vibe coding
(AI-assisted building) to increase your effectiveness
What Success Looks Like
B2B lifecycle marketing becomes a
measurable, causal growth lever
for activation, retention, and revenue
Users experience Lovable’s lifecycle messaging as
remarkably relevant, well-timed, and valuable
— not noisy or generic
The team has strong confidence in what lifecycle is truly contributing, beyond surface-level metrics
#J-18808-Ljbffr