Director, Performance Creative Strategy
BODi LAVA, California, Missouri, United States, 65018
Director, Performance Creative Strategy page is loaded## Director, Performance Creative Strategylocations:
Remote - Californiatime type:
Regularposted on:
Posted Yesterdayjob requisition id:
R-3323**BODi** is on a mission to build the Health Esteem Category! Having just launched a new brand (from Beachbody to BODi), a new platform, and a new app where fitness and nutrition is supported by positive mindset content, BODi breaks from the fitness and diet industry and ushers in the era of Health Esteem. Health Esteem specifically rejects the legacy fitness and diet industry playbook of pursuing a healthy lifestyle based on self-criticism – a playbook Beachbody used to abide by. But after observing the uptick in mental health challenges since the pandemic and seeing that 74% of Americans remain overweight or obese today, despite the efforts of the fitness industry, BODi had to make a change.BODi (formerly Beachbody) was founded in 1998 with a mission to help people achieve their goals and enjoy healthy, fulfilling lives. With millions of customers empowered since inception, BODi’s portfolio of iconic fitness and nutrition brands—P90X, INSANITY, 21 Day Fix, and Shakeology—continues to transform lives through world-class fitness, nutrition, and motivation.
**Job Responsibilities:*** Lead performance creative strategy across Growth functions including paid media, lifecycle marketing, and e-commerce* Own the creative performance roadmap across key channels including Meta, TikTok, YouTube, CTV, email, and on-site merchandising experiences* Partner closely with Paid Media, CRM, E-commerce, Analytics, and Creative teams to ensure creative strategy is grounded in performance data and business priorities* Translate performance insights into clear creative direction, including messaging frameworks, hooks, formats, sequencing, and offers by channel and funnel stage* Shape and maintain a structured creative testing program, defining hypotheses, test plans, success metrics, and learning agendas* Analyze creative performance to understand impact on conversion rate, CAC, retention, and downstream LTV* Support development and optimization of UGC, influencer, and creator-led creative used across paid and owned channels* Own and drive creative briefing and prioritization across internal teams and external agencies or partners to ensure resources are focused on the highest-impact opportunities* Own creative performance reporting and insights, clearly communicating what is working, what is not, and where to invest next* Stay current on platform changes, creative best practices, and evolving performance trends across media and lifecycle channels# # **Requirements:*** Bachelor’s degree in relevant field or equivalent experience preferred* 8+ years of experience in performance marketing, creative strategy, or growth roles at DTC or subscription-based Shopify brands, preferably in fashion, fitness, entertainment, or consumer subscription businesses* Proven experience driving performance creative strategy in environments where creative directly impacts acquisition, retention, and monetization* Demonstrated experience using data to inform creative strategy and materially improve business outcomes* Strong understanding of how creative performance impacts CVR, CAC, retention, and LTV across channels* Demonstrated ability to use data to diagnose creative performance issues and materially improve conversion rate, CAC, retention, and LTV* Hands-on experience both executing against and evaluating creative performance across Meta, TikTok, YouTube, CTV, email, and e-commerce environments* Experience operating in high-velocity test-and-learn environments with multiple concurrent experiments* Proven ability to partner closely with media, CRM, e-commerce, analytics, and creative production teams# # **Knowledge, Skills, And Abilities:*** Strong analytical mindset with the ability to connect creative performance to growth metrics* Fluency in performance KPIs including CVR, CPA, CAC, ROAS, retention, cohort performance, and payback* Comfort using performance and creative analytics tools such as Motion, Tableau, Looker, or similar to diagnose performance and guide prioritization* Ability to translate data into clear, actionable creative guidance across formats and channels* Proven ability to work effectively with internal creative teams and external agencies, partners, and creators* Strong understanding of how creative strategy and execution must vary by channel, audience, and funnel stage* Clear, direct communicator comfortable presenting insights and trade-offs to Growth and Creative leadership* Strong prioritization skills and comfort managing trade-offs across channels and timelines* High ownership mindset with a bias toward execution, iteration, and measurable improvement*Beachbody, LLC is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to
race, color, ancestry, national origin, citizenship status, religion, creed, age,
physical or mental disability, sex, gender (including pregnancy, childbirth, breastfeeding or related medical conditions), sexual orientation,
gender identity, gender expression, medical condition, genetic information, marital status, military and veteran status, or any other characteristic protected by federal, state, or local law.**We want you to feel safe to be the Whole You – your authentic self – without concern of discrimination, retaliation, or bias. We are committed to fighting for equality, growing our diversity, and holding ourselves accountable for inclusion. Just as our employees, coaches, and partners commit to wellness and helping others, we are committed to creating a culture and community of holistic acceptance and belonging.**To all recruitment agencies: Beachbody does not accept unsolicited agency resumes. Please do not forward resumes to our jobs alias, Beachbody employees, or any other company location. Beachbody is not responsible for any fees related to unsolicited resumes.*The applicable base salary range for each role varies based on several factors, including, but not limited to geographic location and job-related education, training, knowledge, and experience. This range may be modified in the future.The pay range for this position is:$147,300.00 - $180,000.00In addition to your base pay, The Beachbody Company offers a top-notch total rewards package, including a comprehensive benefits suite, an annual bonus opportunity, an employee stock purchase plan, a 401k plan with company match, 12-week Maternity/Paternity Leave paid at 100%, employee perks & discounts, training & career development, and generous PTO.All benefits are subject to eligibility requirements and may vary depending on location and job level. Further information about benefits can be found here .The estimated deadline for accepting applications:03/02/2026Applicants should apply at Beachbody’s internal and external career sites. #J-18808-Ljbffr
Remote - Californiatime type:
Regularposted on:
Posted Yesterdayjob requisition id:
R-3323**BODi** is on a mission to build the Health Esteem Category! Having just launched a new brand (from Beachbody to BODi), a new platform, and a new app where fitness and nutrition is supported by positive mindset content, BODi breaks from the fitness and diet industry and ushers in the era of Health Esteem. Health Esteem specifically rejects the legacy fitness and diet industry playbook of pursuing a healthy lifestyle based on self-criticism – a playbook Beachbody used to abide by. But after observing the uptick in mental health challenges since the pandemic and seeing that 74% of Americans remain overweight or obese today, despite the efforts of the fitness industry, BODi had to make a change.BODi (formerly Beachbody) was founded in 1998 with a mission to help people achieve their goals and enjoy healthy, fulfilling lives. With millions of customers empowered since inception, BODi’s portfolio of iconic fitness and nutrition brands—P90X, INSANITY, 21 Day Fix, and Shakeology—continues to transform lives through world-class fitness, nutrition, and motivation.
**Job Responsibilities:*** Lead performance creative strategy across Growth functions including paid media, lifecycle marketing, and e-commerce* Own the creative performance roadmap across key channels including Meta, TikTok, YouTube, CTV, email, and on-site merchandising experiences* Partner closely with Paid Media, CRM, E-commerce, Analytics, and Creative teams to ensure creative strategy is grounded in performance data and business priorities* Translate performance insights into clear creative direction, including messaging frameworks, hooks, formats, sequencing, and offers by channel and funnel stage* Shape and maintain a structured creative testing program, defining hypotheses, test plans, success metrics, and learning agendas* Analyze creative performance to understand impact on conversion rate, CAC, retention, and downstream LTV* Support development and optimization of UGC, influencer, and creator-led creative used across paid and owned channels* Own and drive creative briefing and prioritization across internal teams and external agencies or partners to ensure resources are focused on the highest-impact opportunities* Own creative performance reporting and insights, clearly communicating what is working, what is not, and where to invest next* Stay current on platform changes, creative best practices, and evolving performance trends across media and lifecycle channels# # **Requirements:*** Bachelor’s degree in relevant field or equivalent experience preferred* 8+ years of experience in performance marketing, creative strategy, or growth roles at DTC or subscription-based Shopify brands, preferably in fashion, fitness, entertainment, or consumer subscription businesses* Proven experience driving performance creative strategy in environments where creative directly impacts acquisition, retention, and monetization* Demonstrated experience using data to inform creative strategy and materially improve business outcomes* Strong understanding of how creative performance impacts CVR, CAC, retention, and LTV across channels* Demonstrated ability to use data to diagnose creative performance issues and materially improve conversion rate, CAC, retention, and LTV* Hands-on experience both executing against and evaluating creative performance across Meta, TikTok, YouTube, CTV, email, and e-commerce environments* Experience operating in high-velocity test-and-learn environments with multiple concurrent experiments* Proven ability to partner closely with media, CRM, e-commerce, analytics, and creative production teams# # **Knowledge, Skills, And Abilities:*** Strong analytical mindset with the ability to connect creative performance to growth metrics* Fluency in performance KPIs including CVR, CPA, CAC, ROAS, retention, cohort performance, and payback* Comfort using performance and creative analytics tools such as Motion, Tableau, Looker, or similar to diagnose performance and guide prioritization* Ability to translate data into clear, actionable creative guidance across formats and channels* Proven ability to work effectively with internal creative teams and external agencies, partners, and creators* Strong understanding of how creative strategy and execution must vary by channel, audience, and funnel stage* Clear, direct communicator comfortable presenting insights and trade-offs to Growth and Creative leadership* Strong prioritization skills and comfort managing trade-offs across channels and timelines* High ownership mindset with a bias toward execution, iteration, and measurable improvement*Beachbody, LLC is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to
race, color, ancestry, national origin, citizenship status, religion, creed, age,
physical or mental disability, sex, gender (including pregnancy, childbirth, breastfeeding or related medical conditions), sexual orientation,
gender identity, gender expression, medical condition, genetic information, marital status, military and veteran status, or any other characteristic protected by federal, state, or local law.**We want you to feel safe to be the Whole You – your authentic self – without concern of discrimination, retaliation, or bias. We are committed to fighting for equality, growing our diversity, and holding ourselves accountable for inclusion. Just as our employees, coaches, and partners commit to wellness and helping others, we are committed to creating a culture and community of holistic acceptance and belonging.**To all recruitment agencies: Beachbody does not accept unsolicited agency resumes. Please do not forward resumes to our jobs alias, Beachbody employees, or any other company location. Beachbody is not responsible for any fees related to unsolicited resumes.*The applicable base salary range for each role varies based on several factors, including, but not limited to geographic location and job-related education, training, knowledge, and experience. This range may be modified in the future.The pay range for this position is:$147,300.00 - $180,000.00In addition to your base pay, The Beachbody Company offers a top-notch total rewards package, including a comprehensive benefits suite, an annual bonus opportunity, an employee stock purchase plan, a 401k plan with company match, 12-week Maternity/Paternity Leave paid at 100%, employee perks & discounts, training & career development, and generous PTO.All benefits are subject to eligibility requirements and may vary depending on location and job level. Further information about benefits can be found here .The estimated deadline for accepting applications:03/02/2026Applicants should apply at Beachbody’s internal and external career sites. #J-18808-Ljbffr