Role Summary
Senior Director, Product Marketing, OTTAVA. Based in Santa Clara, CA or Cincinnati, OH. Leads the OTTAVA Product Marketing team, working closely with product strategy, technical pillars and regional partners. Reports to the VP of NPD and Platform Strategy, providing leadership in customer insight, launch activities, market segmentation, product positioning, KOL engagement, and brand management.
Responsibilities
- Champions a multispecialty strategy and customer engagement plan
- Defines worldwide Marketing strategy
- Develops global insights to drive marketing strategies
- Develops the positioning and value props
- Works closely with global upstream team and regions to deliver new product launch forecasts
- Creates relationships with WW key opinion leaders to inform on strategy
- Drives value-based healthcare initiatives through key claims and a robust evidence strategy
- Forecasts customer demand and participate in developing demand forecasts for new products across product lines
- Proactively aligns decision making with enterprise-wide strategy and evaluates short and long term goals to prioritize the highest impact actions
- Builds organizational capability, recruits & develops talent, and allocates appropriate resources to achieve growth goals. Providing leadership, support, and expertise across the organization; including input into product development teams
- Builds a pipeline of talent and fosters a culture of engagement within the team
- Is a key member of the NPD/PS Leadership Team
Qualifications
- Required: Bachelor's Degree; MBA or Advanced Degree preferred
- Required: 10+ years of experience as a sales and marketing leader at global level with a track record of delivering results in challenging business environments
- Required: Healthcare industry and MedTech experience; robotics and digital surgery is preferred; demonstrated ability to understand the portfolio of products
- Required: Experience managing teams and developing talent
- Required: Demonstrated track record of increasing marketing responsibilities
- Preferred: Cross-functional experience (Sales, Finance, R&D, etc.)
- Required: Strong strategic and analytic skills
- Required: Ability to move from strategy to execution and deliver results in the market
- Required: Experience in upstream and downstream marketing, including new product launches
- Preferred: Experience marketing programs to create new markets or market segments
- Required: Knowledge of marketing research and analysis, including voice of the customer (VOC)
Skills
- Preferred: Brand Marketing, Brand Positioning Strategy
- Preferred: Business Alignment, Business Storytelling, Business Valuations
- Preferred: Consulting, Critical Thinking, Cross-Functional Collaboration
- Preferred: Customer Intelligence, Data Analysis, Data-Driven Decision Making
- Preferred: Developing Others, Execution Focus, Financial Analysis
- Preferred: Go-to-Market Strategies, Inclusive Leadership, Industry Analysis
- Preferred: Leadership, Market Research, Negotiation, Problem Solving
- Preferred: Product Development Lifecycle, Product Portfolio Management, Product Strategies
- Additional: {+ 3 more}
Education
- A minimum of a Bachelor's Degree is required. MBA or Advanced Degree preferred
Additional Requirements
- This role can be based out of Santa Clara, CA or Cincinnati, OH, and may require up to 50% travel (International and Domestic)
- Travel and willingness to participate in international assignments as needed