About Way.com
Way.com is the #1 Car Services Platform, helping millions of drivers save on parking, car washes, insurance, EV charging, roadside assistance, and more.
Our Mission: To save all Americans money on their car expenses so life is a little easier.
With revenue already in the hundreds of millions, we are scaling aggressively toward our next growth milestone. We are seeking a Vice President of Product (B2C) to define and drive our consumer product vision, strategy, and execution. This is a high-ownership, in-office leadership role in Fremont, CA where you will be responsible for delivering the next generation of customer experiences that fuel growth from $200M → $400M and beyond.
Responsibilities
- Define and own the consumer product strategy and roadmap across all B2C offerings (parking, car wash, insurance, EV charging, roadside, etc.).
- Build and scale AI-first consumer product features that drive savings, convenience, and peace of mind.
- Drive product execution with discipline and speed, ensuring delivery of features that improve acquisition, retention, and engagement.
- Partner closely with Engineering, Marketing, and Design to align priorities with B2C growth goals.
- Lead and mentor a team of product managers, setting a high bar for consumer experience and execution.
- Establish strong processes for requirements gathering, prioritization, and ROI-driven decision making.
- Continuously evaluate consumer behavior, market trends, and competitive offerings to keep Way.com ahead.
- Communicate product vision, goals, and progress to executive leadership.
Requirements
- Must have: Previous Senior Product Leadership experience at a unicorn B2C startup (e.g., DoorDash, Airbnb, Dave, or similar).
- If you do not have unicorn B2C experience, please do not apply.
- 6 years of product management experience, with at least 1 years in senior leadership roles eg Director of Product.
- Proven track record of building and scaling consumer-facing products with measurable growth and retention outcomes.
- Deep experience driving AI-first product development and leveraging data/ML to improve consumer experiences.
- Hands-on product leader who can operate at both strategic and execution levels.
- Strong business acumen and ability to connect consumer product decisions directly to revenue and ROI.
- Excellent communication, leadership, and stakeholder management skills.
- Bachelor’s or Master’s degree in Computer Science, Engineering, Business, or related field.
- This is an in-office role in Fremont, CA. Remote or hybrid work is not an option.
Key Performance Indicators (KPIs)
- Growth in consumer metrics: retention, MAU/WAU, cross-sell, retention and NPS.
- Growth in revenue contribution tied to consumer product initiatives.
- On-time delivery of consumer-facing features and product milestones.
- Adoption and engagement of AI-driven consumer features.
Why Join Us
- Define the consumer product vision for the #1 Car Services Platform in the U.S.
- Lead a high-visibility role directly reporting to the CEO.
- Own product outcomes that fuel B2C growth from $200M → $400M and beyond.
- Build AI-first products that transform how millions of Americans save on their car expenses.
- Play a key role in advancing our mission to save all Americans money on their car expenses so life is a little easier.
- Competitive compensation with performance-based incentives and stock options.