Associate Vice President Brand Experience page is loaded## Associate Vice President Brand Experiencelocations: Fort Pierce, FLtime type: Full timeposted on: Posted 2 Days Agojob requisition id: R5239# Job DescriptionIndian River State College is seeking a bold marketing leader to shape how our brand is experienced, understood, and trusted—on campus, online, and throughout the communities we serve.Under general administrative supervision, the **Associate Vice President of Brand Experience** serves as the College’s senior leader for marketing, communications, and events, and as the chief steward of the institution’s brand. This role sets and executes the College-wide marketing, communications, and events roadmap that drives visibility, supports enrollment, and strengthens institutional reputation across both physical and digital environments.As the lead marketing voice for the College and its direct support organizations, you will guide a high-performing, multidisciplinary team, oversee a comprehensive media budget, and apply data-informed approaches—including emerging technologies and AI—to deliver measurable results.This role is ideal for a confident, modern marketing executive who brings fresh thinking to higher education and understands how brand experience influences trust, access, and student success.Indian River State College is a **leading public institution** located on Florida’s Treasure Coast, serving students across multiple campuses in four counties. We are dedicated to academic excellence, innovation, and community engagement, offering associate and bachelor’s degrees, workforce training, and continuing education programs.At ***The River****,* we believe every student’s and employee’s story matters. We value the different perspectives, experiences, and talents that come together on our campuses, creating a learning environment and workplace that’s supportive, inclusive, and inspiring. With flexible options online, on campus, and hybrid, we design learning experiences that meet students where they are and prepare them for real-world success. Programs like the Promise Program open doors by providing eligible students with tuition-free access, ensuring every learner has the opportunity to thrive.**Why Join the River**When you join Indian River State College, you become part of a **forward-thinking and supportive** community where your work truly matters. Your role is more than a job; it’s an opportunity to shape the future, uplift students, and be part of a mission-driven college that is changing lives every day.**JOB SUMMARY:**under general administrative supervision to drive the institution’s brand visibility and propel strategic visibility across both physical and digital domains. As the Chief Marketing Strategist for the College and its direct support organizations, you will establish and execute the overarching marketing, communications, and events roadmap. This position entails leading a high-performing hybrid team and overseeing a comprehensive media budget. You will employ innovative, data-driven strategies, emerging technologies, and continuous testing to enhance enrollment outcomes and fortify the brand’s reputation.**SPECIFIC DUTIES AND RESPONSIBILITIES:****Executive Leadership & Strategy*** Define and drive the strategic vision for marketing, communications, and event initiatives across all four campuses and all College direct support organizations.* Foster a high-performing team culture grounded in candor, accountability, and cross-functional collaboration.* In cooperation with the College AI team, lead the marketing and communications AI strategy, guiding the evaluation, testing, and adoption of AI tools to enhance efficiency and creative impact.* Maintain full P&L ownership for the Brand Experience division, ensuring fiscal accountability and measurable return on investment.* Balance competing institutional priorities by establishing clear decision-making criteria to allocate resources to initiatives with the greatest strategic impact**Creative Accountability & Brand Integrity*** Provide executive oversight for all creative output, ensuring that design for on-campus physical experiences, paid media campaigns, and organic social content aligns with brand standards and institutional goals.* Ensure overall responsibility for the success of creative assets by using hypothesis-driven testing frameworks to assess design effectiveness and brand impact.* Maintain a cohesive brand narrative across all touchpoints, from digital ads to the physical campus environment.**Team & Operations Management*** Lead a multi-disciplinary team of 14+ professionals, including the Marketing Manager, Developers, Creative Manager, Creative Strategists, Events Director and staff, Public Information Officer (PIO), PR Coordinator, and student workers.* Oversee a hybrid workforce model, ensuring productivity and high engagement while maintaining the flexibility of a hybrid schedule.* Manage agency partners with a focus on results-driven enrollment marketing, holding external vendors accountable for ROI and performance.**Financial & Foundation Marketing Management*** Manage the full-cycle college media budget, a six-figure investment per year in media spend across paid, earned, and owned channels.* Set Marketing Strategy for all College direct support organizations.* Direct the Foundation's specialized marketing budget, ensuring precision and high-touch quality in all donor-facing collateral and campaigns.* Collaborate with internal and external stakeholders to execute significant events, including commencement and high-level donor outreach.* Completes all other related duties and responsibilities as assigned.**QUALIFICATIONS, KNOWLEDGE AND SKILL REQUIREMENTS:*** Bachelor’s degree in Marketing, Communications, or related field.* Minimum of seven (7) years of marketing/brand experience, with at least three (3) years in a senior leadership role.* Proven ability to manage large, diverse teams (14+) across multiple locations and departments.* Technical Savvy: Expertise within marketing workflows and familiarity with the latest marketing technologies.* Mindset: A decisive, confident leader who thinks "outside of higher ed" to bring modern, innovative marketing practices to the institution.* Communication: Exceptional diplomatic and interpersonal skills for interaction with College administrators, the Board of Trustees, and the public.**PHYSICAL DEMANDS:**This position classifies the physical exertion requirements as medium work involving lifting no more than 50 pounds at a time, with frequent lifting or carrying of objects weighing up to 25 pounds. If someone can do medium work, we determine that they can also do sedentary and light work.*scription at any time without notice.*## ClassificationProfessional Administrator## SupervisoryYes## FLSA ExemptYes## Employment TypeRegular## ## Compensation and Application DeadlinePay range starts at: $102,388.82 . All salary calculations start at the minimum salary and will be based on the candidate's education and experience | Open until filledIndian River State College serves Florida’s Treasure Coast as the four-county region’s premier provider of post-secondary education. A comprehensive public institution, IRSC offers short-term career training, two-year Associate Degrees and Bachelor’s Degree programs. The College’s combination of quality, affordability and convenience attracts more than 30,000 students annually. Every aspect of IRSC is focused on helping students succeed. We appreciate your interest in IRSC and thank you for considering IRSC as your career choice.## ## ## IRSC EEO/Equal Access PolicyIndian River State College is an equal opportunity/equal access institution. It is the policy of the District Board of Trustees to provide equal opportunity for employment and educational
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