Join to apply for the Head of Growth Marketing (Hybrid) role at Homebase
Hi, Future Homie! At Homebase, you’ll join a team that’s bold, fast-moving, and obsessed with helping small businesses thrive. We build with empathy, act with urgency, and take big swings that drive real-world impact. Here, every Homie shows up to raise the bar, support one another, and celebrate wins as a team. We’re not just building an app—we’re building unstoppable teams. So what do you say, are you in?
Your Impact Starts Here
We're seeking a strategic and results-oriented Head of Growth Marketing to accelerate our customer growth trajectory. This strategic, results-oriented leader will report directly to the CMO and work collaboratively across multiple teams to smash our growth targets with precision and creativity.
- Strategic Growth Ownership: Develop and execute acquisition strategies across paid and organic channels, including Meta, YouTube, SEO, Direct Mail, and mobile. Build and scale unified, integrated marketing programs that fuel sustainable top-of-funnel growth.
- Performance, AI, and Experimentation: Optimize key metrics like CAC, payback period, ROAS, and conversion rates. Build a culture of rapid experimentation across web and campaign surfaces. Leverage AI tools and automation to accelerate execution, improve performance, and scale intelligently.
- Team Leadership: Lead and grow a cross-functional growth team spanning digital media, offline, content, Web/CRO, and SEO/GEO. Foster a performance-driven, collaborative culture.
- Cross-Functional Collaboration: Work closely across GTM teams, including Product Marketing, Lifecycle Marketing, Product Growth, and Sales, to optimize paid product adoption within the customer's first 60 days.