Responsibilities
- Accomplishes marketing human resource objectives by recruiting, selecting, orienting, training, assigning, scheduling and coaching employees; communicating job expectations; planning, monitoring, appraising, and reviewing job contributions; planning and reviewing compensation actions; enforcing policies and procedures.
- Achieves marketing operational objectives by contributing marketing information and recommendations to strategic plans and reviews; preparing and completing action plans; implementing production, productivity, quality, and customer‑service standards; resolving problems; completing audits; identifying trends; determining system improvements; implementing change.
- Meets marketing financial objectives by forecasting requirements; preparing an annual budget; scheduling expenditures; analysing variances; initiating corrective actions.
- Identifies marketing opportunities by identifying consumer requirements; defining market, competitor's share, and competitor's strengths and weaknesses; forecasting projected business; establishing targeted market share.
- Improves product marketability and profitability by researching, identifying, and capitalising on market opportunities; improving product packaging; coordinating new product development.
- Provides information by collecting, analysing, and summarising data and trends.
- Accomplishes marketing and organisation mission by completing related results as needed.
Skills
- Verbal and written communication skills, multi‑tasking, customer service skills and interpersonal skills.
- Ability to work independently and manage one’s time.
- Ability to keep information organised and confidential.
- Previous experience with computer applications, such as Microsoft Word, Excel and PowerPoint.
Education / Experience
- Bachelor’s Degree in marketing, communications, or journalism.