Responsibilities
Team introduction: TikTok's SMB team aims to help businesses and brands of all sizes unleash their creative side, connect with our audience and drive real business results. From setting regional product GTM strategy to designing scaled sales and service delivery programs or uncovering advertiser painpoints to influence the next iteration of our best-in-class advertising products, our SMB Product Marketing team combines both strategic & operational expertise with customer centricity. About the Role: The TikTok SMB advertising team is seeking an experienced product marketing professional with a background in media & advertising to 1) lead go-to-market strategy & operation of our advertising solutions and drive product adoption across our diverse SMB advertiser segments and 2) capture advertiser painpoints to influence the roadmap & next wave of our advertising product suite. As part of the SMB Product Marketing team, this role involves close collaboration with multiple in-market Sales & Agency teams, global Product Marketing & Product Management, Business marketing, and Operations teams in a fast paced and high-growth environment. An ability to self-motivate, prioritize, problem solve and be the expert across our ads product suite while being a data-driven advocate for our SMB advertisers are critical. Candidates must have experience working with media products in a product marketing capacity and be familiar with digital marketing / advertising.
Define the SMB North America product go-to-market strategy for TikTok's ever-evolving ads product suite
Partner with a range of cross-functional teams including Sales, Marketing, Solutions Engineering, Marketing Science & Product Management teams to ensure flawless execution against this strategy
Partner closely with field teams and utilize data proficiently to deeply understand performance pain points, and formulate product and activation based solution
Act as the voice of the market with product; synthesize market insights and collaborate with product teams and global product marketing teams to identify solutions.
Analyze and summarize product gaps and pain points to recommend product enhancements.
Adapt regional product initiatives for SMB clients, prioritizing scale, platform based and low touch solutions.
Manage growth at scale for a range of products in market; manage launches and implement activations in order to drive product adoption. Collaborate with technical and operations teams to monitor product performance.
Build robust processes, systems, tools/solutions, workflow optimization, and automation to increase operational efficiency and productivity.
Qualifications
Minimum Qualifications:
Background in performance advertising or paid media
Strong understanding of business models, with focus on small- and media businesses
Experience working with product teams and influencing the product roadmap with advertising products
Experience in the ad tech or internet industry
Experience driving end to end go-to-market planning and execution for advertising products.
Preferred Qualifications:
BA/BS degree or above with experience working within AdTech industry with product marketing responsibilities.
A fast learner with a good sense of judgement and original thinking. Ability to thrive in ambiguity and adjust quickly to change.
Excellent communication, presentation and analytical skills
Strong data proficiency & analysis skills
A commercial mindset with a history of delivering against stretch performance goals
Experience leveraging data to test hypotheses and drive business recommendations
Experience leading and delivering complex, cross-functional projects on fast-paced timelines
Experience in the commerce industry is a huge plus
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day. We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We\'re resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok Accommodation
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request
#J-18808-Ljbffr
Team introduction: TikTok's SMB team aims to help businesses and brands of all sizes unleash their creative side, connect with our audience and drive real business results. From setting regional product GTM strategy to designing scaled sales and service delivery programs or uncovering advertiser painpoints to influence the next iteration of our best-in-class advertising products, our SMB Product Marketing team combines both strategic & operational expertise with customer centricity. About the Role: The TikTok SMB advertising team is seeking an experienced product marketing professional with a background in media & advertising to 1) lead go-to-market strategy & operation of our advertising solutions and drive product adoption across our diverse SMB advertiser segments and 2) capture advertiser painpoints to influence the roadmap & next wave of our advertising product suite. As part of the SMB Product Marketing team, this role involves close collaboration with multiple in-market Sales & Agency teams, global Product Marketing & Product Management, Business marketing, and Operations teams in a fast paced and high-growth environment. An ability to self-motivate, prioritize, problem solve and be the expert across our ads product suite while being a data-driven advocate for our SMB advertisers are critical. Candidates must have experience working with media products in a product marketing capacity and be familiar with digital marketing / advertising.
Define the SMB North America product go-to-market strategy for TikTok's ever-evolving ads product suite
Partner with a range of cross-functional teams including Sales, Marketing, Solutions Engineering, Marketing Science & Product Management teams to ensure flawless execution against this strategy
Partner closely with field teams and utilize data proficiently to deeply understand performance pain points, and formulate product and activation based solution
Act as the voice of the market with product; synthesize market insights and collaborate with product teams and global product marketing teams to identify solutions.
Analyze and summarize product gaps and pain points to recommend product enhancements.
Adapt regional product initiatives for SMB clients, prioritizing scale, platform based and low touch solutions.
Manage growth at scale for a range of products in market; manage launches and implement activations in order to drive product adoption. Collaborate with technical and operations teams to monitor product performance.
Build robust processes, systems, tools/solutions, workflow optimization, and automation to increase operational efficiency and productivity.
Qualifications
Minimum Qualifications:
Background in performance advertising or paid media
Strong understanding of business models, with focus on small- and media businesses
Experience working with product teams and influencing the product roadmap with advertising products
Experience in the ad tech or internet industry
Experience driving end to end go-to-market planning and execution for advertising products.
Preferred Qualifications:
BA/BS degree or above with experience working within AdTech industry with product marketing responsibilities.
A fast learner with a good sense of judgement and original thinking. Ability to thrive in ambiguity and adjust quickly to change.
Excellent communication, presentation and analytical skills
Strong data proficiency & analysis skills
A commercial mindset with a history of delivering against stretch performance goals
Experience leveraging data to test hypotheses and drive business recommendations
Experience leading and delivering complex, cross-functional projects on fast-paced timelines
Experience in the commerce industry is a huge plus
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day. We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We\'re resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok Accommodation
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request
#J-18808-Ljbffr