Responsibilities
Own Customer Acquisition & Revenue Outcomes Drive acquisition-focused GTM strategy, with clear accountability to customer and revenue growth Partner with Analytics and Marketing teams to set KPIs, forecast impact, and measure ROI across channels Channel Activation & Growth Marketing Lead end-to-end orchestration of channel activation for launches and ongoing growth initiatives across paid media, website, in-product, lifecycle, and sales-assisted motions Translate positioning and messaging into channel-specific briefs, creative direction, and activation plans Partner with internal channel, lifecycle and creative teams, as well as external marketing agencies to optimize acquisition funnels, offers, and messaging Measurement, Experimentation & Optimization Define and track acquisition and revenue metrics Lead test-and-learn experimentation across channels to improve acquisition efficiency and scale Use customer and performance insights to continuously refine GTM strategy and channel execution Requirements
The ideal candidate will be an experienced product marketer with 10+ years professional marketing experience, preferably with a mix of agency and in-house. Comfortable managing multiple competing priorities in a deadline-sensitive environment to ensure that all activations are launched on time and on budget. Ability to work with stakeholders from across the organization to gather the information and data needed to create campaigns that deliver results. Degree in marketing, communications or related field.
#J-18808-Ljbffr
Own Customer Acquisition & Revenue Outcomes Drive acquisition-focused GTM strategy, with clear accountability to customer and revenue growth Partner with Analytics and Marketing teams to set KPIs, forecast impact, and measure ROI across channels Channel Activation & Growth Marketing Lead end-to-end orchestration of channel activation for launches and ongoing growth initiatives across paid media, website, in-product, lifecycle, and sales-assisted motions Translate positioning and messaging into channel-specific briefs, creative direction, and activation plans Partner with internal channel, lifecycle and creative teams, as well as external marketing agencies to optimize acquisition funnels, offers, and messaging Measurement, Experimentation & Optimization Define and track acquisition and revenue metrics Lead test-and-learn experimentation across channels to improve acquisition efficiency and scale Use customer and performance insights to continuously refine GTM strategy and channel execution Requirements
The ideal candidate will be an experienced product marketer with 10+ years professional marketing experience, preferably with a mix of agency and in-house. Comfortable managing multiple competing priorities in a deadline-sensitive environment to ensure that all activations are launched on time and on budget. Ability to work with stakeholders from across the organization to gather the information and data needed to create campaigns that deliver results. Degree in marketing, communications or related field.
#J-18808-Ljbffr