Overview
At M Booth, we produce award-winning, culturally-resonant campaigns that move key audiences to action. We are passionate about our clients and their business, aiming to break through with scrappy campaigns, maximize earned media, lead in digital innovation, and unlock insights that win in the marketplace. We believe our work can contribute to an equitable world. Our agency was born 40 years ago with entrepreneurial roots, a people-first culture, and a passion for creativity. We value collaboration and bold thinking in everything we do. We are a collaborative mid-sized agency with an immediate opportunity for a
Assistant Influencer Strategist
to join our growing
team ! What You’ll Do
As
Assistant Influencer Strategist , you will bring cultural insights, thought leadership, and strategic thinking to help lead influencer programming on brands across the agency. You’ll contribute in all phases of the influencer process and help position our clients at the forefront of the cultural zeitgeist through influencer programming. You will research and identify influencers, review content to ensure briefs are met, and help build client recaps showcasing our work. Who You Are
You identify what is trending and apply it to influencer programming in planned and real-time moments You connect with the right influencers and creators for brands in creative, innovative ways that excite clients You are creative and not a box checker You are a critical thinker who goes beyond the surface You have excellent communication skills; you are clear, vocal, and articulate when presenting to clients, the team, and prospects You thrive in fast-moving, collaborative environments You believe in a one-team, one-dream approach; there is no “me” in team You have exceptional problem-resolution skills and can think creatively and outside the box What You’ll Do: Responsibilities
Dissect client objectives and collaborate with senior team members to craft culture-focused strategies with influencer at the heart Manage influencer programs that align with brand targets and create synergy between PR, social, and paid efforts Contribute to end-to-end influencer strategy and programming across accounts (from strategy to partner identification and contracting to content management); develop strategic recommendations and support major culture-forward programming Help set influencer strategy for clients Identify and connect brands to influencers/tastemakers/content creators who advance culture Manage influencer/partner integrations and programs aligned with brand targets Strengthen relationships with tastemakers and influencers for programmatic and ad hoc collaborations Oversee day-to-day collaborations and partnerships Develop negotiations and contract review expertise with influencers and vendors, understanding legal scope and payment terms Demonstrate program success through reporting and storytelling Ensure programming is executed with excellence and the right specialists are engaged at each step Report on competitive brands and trends and develop unique approaches to leverage them Support the team day-to-day and, when needed, serve as client point of contact on assigned accounts Serve as a thought leader and trusted advisor to clients and build trust-based client relationships Program Oversight & Management
Design work plans for programs Ensure output quality for self and team Collaborate within integrated agency teams and with partners Problem-solve quickly when issues arise What You’ll Bring
Bachelor’s degree or equivalent 2-3 years of experience in influencer marketing Experience with tastemaker/influencer identification, negotiation, contracting, and activation management In touch with cultural and industry trends Ability to adapt to changes and counsel on pivots Experience activating influencer programs across social platforms (TikTok, Instagram, YouTube, etc.) Self-directed, motivated, takes ownership of projects, and follows through to completion What We’ll Bring
Here are a few highlights of the benefits we offer at M Booth: A workplace that’s alive with courage, ideas, respect and humanity Professional growth and development programs Comprehensive health care and wellness plans for your family A 401(k) plan and Flexible Spending Accounts Paid holidays, unlimited paid time off, and Summer Fridays Additional perks: family leave, well-being programs, and commuter benefits SALARY: $49,000 - $55,000/year Location
Remote or in the New York office Our Flexible Work Policy: hybrid environment. In NYC hub, in-person 2 days a week. For those outside NYC, in-person may be requested for meetings and events. Remote applicants from the following states are considered: Arizona, California, Colorado, Connecticut, Florida, Georgia, Illinois, Indiana, Louisiana, Maryland, Massachusetts, Michigan, Minnesota, Nevada, New Jersey, New York, North Carolina, Oregon, Pennsylvania, Texas, and Washington, D.C. Equal Opportunity
M Booth & Associates is an equal opportunity employer. All candidates will be considered for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by law.
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At M Booth, we produce award-winning, culturally-resonant campaigns that move key audiences to action. We are passionate about our clients and their business, aiming to break through with scrappy campaigns, maximize earned media, lead in digital innovation, and unlock insights that win in the marketplace. We believe our work can contribute to an equitable world. Our agency was born 40 years ago with entrepreneurial roots, a people-first culture, and a passion for creativity. We value collaboration and bold thinking in everything we do. We are a collaborative mid-sized agency with an immediate opportunity for a
Assistant Influencer Strategist
to join our growing
team ! What You’ll Do
As
Assistant Influencer Strategist , you will bring cultural insights, thought leadership, and strategic thinking to help lead influencer programming on brands across the agency. You’ll contribute in all phases of the influencer process and help position our clients at the forefront of the cultural zeitgeist through influencer programming. You will research and identify influencers, review content to ensure briefs are met, and help build client recaps showcasing our work. Who You Are
You identify what is trending and apply it to influencer programming in planned and real-time moments You connect with the right influencers and creators for brands in creative, innovative ways that excite clients You are creative and not a box checker You are a critical thinker who goes beyond the surface You have excellent communication skills; you are clear, vocal, and articulate when presenting to clients, the team, and prospects You thrive in fast-moving, collaborative environments You believe in a one-team, one-dream approach; there is no “me” in team You have exceptional problem-resolution skills and can think creatively and outside the box What You’ll Do: Responsibilities
Dissect client objectives and collaborate with senior team members to craft culture-focused strategies with influencer at the heart Manage influencer programs that align with brand targets and create synergy between PR, social, and paid efforts Contribute to end-to-end influencer strategy and programming across accounts (from strategy to partner identification and contracting to content management); develop strategic recommendations and support major culture-forward programming Help set influencer strategy for clients Identify and connect brands to influencers/tastemakers/content creators who advance culture Manage influencer/partner integrations and programs aligned with brand targets Strengthen relationships with tastemakers and influencers for programmatic and ad hoc collaborations Oversee day-to-day collaborations and partnerships Develop negotiations and contract review expertise with influencers and vendors, understanding legal scope and payment terms Demonstrate program success through reporting and storytelling Ensure programming is executed with excellence and the right specialists are engaged at each step Report on competitive brands and trends and develop unique approaches to leverage them Support the team day-to-day and, when needed, serve as client point of contact on assigned accounts Serve as a thought leader and trusted advisor to clients and build trust-based client relationships Program Oversight & Management
Design work plans for programs Ensure output quality for self and team Collaborate within integrated agency teams and with partners Problem-solve quickly when issues arise What You’ll Bring
Bachelor’s degree or equivalent 2-3 years of experience in influencer marketing Experience with tastemaker/influencer identification, negotiation, contracting, and activation management In touch with cultural and industry trends Ability to adapt to changes and counsel on pivots Experience activating influencer programs across social platforms (TikTok, Instagram, YouTube, etc.) Self-directed, motivated, takes ownership of projects, and follows through to completion What We’ll Bring
Here are a few highlights of the benefits we offer at M Booth: A workplace that’s alive with courage, ideas, respect and humanity Professional growth and development programs Comprehensive health care and wellness plans for your family A 401(k) plan and Flexible Spending Accounts Paid holidays, unlimited paid time off, and Summer Fridays Additional perks: family leave, well-being programs, and commuter benefits SALARY: $49,000 - $55,000/year Location
Remote or in the New York office Our Flexible Work Policy: hybrid environment. In NYC hub, in-person 2 days a week. For those outside NYC, in-person may be requested for meetings and events. Remote applicants from the following states are considered: Arizona, California, Colorado, Connecticut, Florida, Georgia, Illinois, Indiana, Louisiana, Maryland, Massachusetts, Michigan, Minnesota, Nevada, New Jersey, New York, North Carolina, Oregon, Pennsylvania, Texas, and Washington, D.C. Equal Opportunity
M Booth & Associates is an equal opportunity employer. All candidates will be considered for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by law.
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