Overview
Greystar is a leading, fully integrated global real estate platform offering expertise in property management, investment management, development, and construction services in institutional-quality rental housing. Headquartered in Charleston, South Carolina, Greystar manages and operates billions of dollars of real estate in multiple markets globally with offices throughout North America, Europe, South America, and the Asia-Pacific region. Greystar is a large operator of apartments in the United States, managing a substantial number of units globally. For more information, visit www.greystar.com. Job Description Summary
This onsite lease‑up role is based at The Penny in Annapolis, Maryland, and is not offered as a remote position. The Leasing Consultant is responsible for executing the property’s marketing, leasing, and renewal strategies to achieve occupancy, revenue, and resident retention goals. This role serves as a key point of contact for prospective residents, guiding them through the leasing process with professionalism and an understanding of the community’s lifestyle offering. The Leasing Consultant supports resident satisfaction throughout the lease term and proactively manages lease renewals in alignment with Active Adult best practices. Responsibilities include lead management, CRM utilization, data analysis, event support, and collaboration with the Lifestyle Coordinator to enhance resident engagement. The Leasing Consultant upholds Greystar’s professional standards and ethical expectations while delivering exceptional service to residents, prospects, and guests. Key Responsibilities
Performs all sales and leasing activities to achieve the property’s revenue and occupancy goals by greeting and qualifying prospects, conducting property tours and showing apartments, continuing the relationship with prospects, processing applications, credit screening, and criminal background checks, preparing the lease and move‑in package, and ensuring a smooth resident move‑in and lease signing. Collects all pertinent information from prospective residents at move‑in and records as appropriate. Stays informed about and collaborates with teams on current market and competitor conditions that may impact occupancy, market rent, and sales results; develops and implements short‑ and long‑term marketing plans and goals to sustain occupancy; follows the property’s policies related to concessions, specials, and other programs to boost occupancy. Designs and executes marketing activities and events to drive traffic to the property, including resident referral and employer outreach programs, using internet marketing tools and other property‑specific marketing plans. Uses the on‑site property management software to track availability, record traffic and leasing activities, manage resident and prospect data, capture demographic information, and review data. Ensures show units meet company standards for show quality by inspecting the tour path and show ready units, communicating maintenance needs, merchandising show units and amenities, and preparing the leasing office for daily activities. Follows up with prospects and new residents within 24 hours to ensure satisfaction and finalize lease decisions; documents all follow up activities. Supports lease renewals by preparing renewal letters and packages, contacting renewing residents in advance of move‑out dates, and ensuring renewal documents are signed and implemented on time per the renewal playbook. Responds quickly and courteously to resident and client/owner concerns and questions; takes prompt action to solve problems or document requests. Demonstrates customer service skills by treating residents, prospects, and guests with respect and responding to questions and complaints about maintenance services. Attends community and networking events, aligns with local associations and community organizations, and participates in outreach marketing to drive traffic and referrals. Completes various financial, administrative, and other reports; performs other duties as assigned. Assists Lifestyle Coordinator by attending and assisting with the setup of events as required. Basic Knowledge & Qualifications
High school diploma or equivalent required; associate or bachelor’s degree in business, marketing, hospitality, or related field preferred. 1–3 years of relevant experience in sales, marketing, internet and customer service with ability to resolve customer issues and complete financial records and reports. Ability to read, write, and communicate effectively to comprehend and explain legal documents and apartment features. Mathematical skills necessary to process sales conversions. Ability to apply sales skills such as generating leads, conducting presentations, qualifying prospects, and closing. Specialized Skills
Licenses/certifications as required by state and local jurisdictions. Valid driver’s license to drive a golf cart on property. Proficiency in word processing, spreadsheets, property management applications, and database management. Proficiency in using the internet for marketing, advertising, and sales activities. Ability to adapt messaging to specific markets and professionals. Travel / Physical Demands
Office environment with possible exposure to exterior elements; ability to access all property areas. Ability to push, pull, lift, carry, or maneuver up to 25 pounds independently and 50 pounds with assistance; ability to stand for extended periods. Routine local travel may be required; flexible work schedule including evenings, weekends, and holidays. Competencies
Accountability, Action Orientation, Effective Communication, Customer Focus, Decision Quality, Interpersonal Savvy, Resilience, Resourcefulness, Situational Adaptability, and Ability to Instill Trust. Additional Compensation
Many factors determine pay within the posted range, including business requirements, prior experience, current skills, and location. In addition to base salary, roles may be eligible for bonuses based on performance. Robust Benefits Offered
Competitive medical, dental, vision, disability & life insurance; low employee medical costs for employee-only coverage with gradual premium reductions over tenure. Generous Paid Time Off: 15 days vacation, 4 personal days, 10 sick days, 11 holidays; birthday off after 1 year; additional vacation with tenure. Onsite housing discounts for Greystar‑managed communities where available. Six‑week sabbatical after 10 years of service (and every 5 years thereafter). 401(k) with company match up to 6% after 6 months. Paid parental leave and fertility benefit reimbursement up to $10,000. Employee assistance program and additional voluntary benefits. Note: Benefits may vary for union/prevailing wage roles. Greystar will consider qualified applicants with arrest and conviction records. Important Notice: Greystar will never request banking details or sensitive personal information during the interview process. All official communication will come from @greystar.com email addresses. If you receive suspicious requests, please report them to AskHR@greystar.com.
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Greystar is a leading, fully integrated global real estate platform offering expertise in property management, investment management, development, and construction services in institutional-quality rental housing. Headquartered in Charleston, South Carolina, Greystar manages and operates billions of dollars of real estate in multiple markets globally with offices throughout North America, Europe, South America, and the Asia-Pacific region. Greystar is a large operator of apartments in the United States, managing a substantial number of units globally. For more information, visit www.greystar.com. Job Description Summary
This onsite lease‑up role is based at The Penny in Annapolis, Maryland, and is not offered as a remote position. The Leasing Consultant is responsible for executing the property’s marketing, leasing, and renewal strategies to achieve occupancy, revenue, and resident retention goals. This role serves as a key point of contact for prospective residents, guiding them through the leasing process with professionalism and an understanding of the community’s lifestyle offering. The Leasing Consultant supports resident satisfaction throughout the lease term and proactively manages lease renewals in alignment with Active Adult best practices. Responsibilities include lead management, CRM utilization, data analysis, event support, and collaboration with the Lifestyle Coordinator to enhance resident engagement. The Leasing Consultant upholds Greystar’s professional standards and ethical expectations while delivering exceptional service to residents, prospects, and guests. Key Responsibilities
Performs all sales and leasing activities to achieve the property’s revenue and occupancy goals by greeting and qualifying prospects, conducting property tours and showing apartments, continuing the relationship with prospects, processing applications, credit screening, and criminal background checks, preparing the lease and move‑in package, and ensuring a smooth resident move‑in and lease signing. Collects all pertinent information from prospective residents at move‑in and records as appropriate. Stays informed about and collaborates with teams on current market and competitor conditions that may impact occupancy, market rent, and sales results; develops and implements short‑ and long‑term marketing plans and goals to sustain occupancy; follows the property’s policies related to concessions, specials, and other programs to boost occupancy. Designs and executes marketing activities and events to drive traffic to the property, including resident referral and employer outreach programs, using internet marketing tools and other property‑specific marketing plans. Uses the on‑site property management software to track availability, record traffic and leasing activities, manage resident and prospect data, capture demographic information, and review data. Ensures show units meet company standards for show quality by inspecting the tour path and show ready units, communicating maintenance needs, merchandising show units and amenities, and preparing the leasing office for daily activities. Follows up with prospects and new residents within 24 hours to ensure satisfaction and finalize lease decisions; documents all follow up activities. Supports lease renewals by preparing renewal letters and packages, contacting renewing residents in advance of move‑out dates, and ensuring renewal documents are signed and implemented on time per the renewal playbook. Responds quickly and courteously to resident and client/owner concerns and questions; takes prompt action to solve problems or document requests. Demonstrates customer service skills by treating residents, prospects, and guests with respect and responding to questions and complaints about maintenance services. Attends community and networking events, aligns with local associations and community organizations, and participates in outreach marketing to drive traffic and referrals. Completes various financial, administrative, and other reports; performs other duties as assigned. Assists Lifestyle Coordinator by attending and assisting with the setup of events as required. Basic Knowledge & Qualifications
High school diploma or equivalent required; associate or bachelor’s degree in business, marketing, hospitality, or related field preferred. 1–3 years of relevant experience in sales, marketing, internet and customer service with ability to resolve customer issues and complete financial records and reports. Ability to read, write, and communicate effectively to comprehend and explain legal documents and apartment features. Mathematical skills necessary to process sales conversions. Ability to apply sales skills such as generating leads, conducting presentations, qualifying prospects, and closing. Specialized Skills
Licenses/certifications as required by state and local jurisdictions. Valid driver’s license to drive a golf cart on property. Proficiency in word processing, spreadsheets, property management applications, and database management. Proficiency in using the internet for marketing, advertising, and sales activities. Ability to adapt messaging to specific markets and professionals. Travel / Physical Demands
Office environment with possible exposure to exterior elements; ability to access all property areas. Ability to push, pull, lift, carry, or maneuver up to 25 pounds independently and 50 pounds with assistance; ability to stand for extended periods. Routine local travel may be required; flexible work schedule including evenings, weekends, and holidays. Competencies
Accountability, Action Orientation, Effective Communication, Customer Focus, Decision Quality, Interpersonal Savvy, Resilience, Resourcefulness, Situational Adaptability, and Ability to Instill Trust. Additional Compensation
Many factors determine pay within the posted range, including business requirements, prior experience, current skills, and location. In addition to base salary, roles may be eligible for bonuses based on performance. Robust Benefits Offered
Competitive medical, dental, vision, disability & life insurance; low employee medical costs for employee-only coverage with gradual premium reductions over tenure. Generous Paid Time Off: 15 days vacation, 4 personal days, 10 sick days, 11 holidays; birthday off after 1 year; additional vacation with tenure. Onsite housing discounts for Greystar‑managed communities where available. Six‑week sabbatical after 10 years of service (and every 5 years thereafter). 401(k) with company match up to 6% after 6 months. Paid parental leave and fertility benefit reimbursement up to $10,000. Employee assistance program and additional voluntary benefits. Note: Benefits may vary for union/prevailing wage roles. Greystar will consider qualified applicants with arrest and conviction records. Important Notice: Greystar will never request banking details or sensitive personal information during the interview process. All official communication will come from @greystar.com email addresses. If you receive suspicious requests, please report them to AskHR@greystar.com.
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