Job Description:
As the Digital Account Coordinator, you will report to the Digital Supervisor and/or higher-level employee on the teams and will be responsible for maintaining the social media platforms of existing agency clients. Up to fifty percent of your time will be spent managing digital communities. You will be tasked with developing original photo and video content and creative ways to help amplify existing and potential marketing strategies, as well as manage analytics and reporting, and support on influencer campaigns. Responsibilities: Develop and post engaging content for social channels, including copy and visual concepts, utilizing creative content tools such as Canva, Brandwatch, and Facebook Creator Studio Report on digital channel performance, online reviews and feedback from clients and fans, analyzing stats from tools such as Brandwatch and within the platforms’ back-end Develop an optimal posting schedule, considering web traffic and customer engagement metrics Social channel community management for multiple clients, responding to users in a timely manner Suggest new ways (i.e. promotions, contests, competitions, etc.) to attract prospective followers and customers Research audience preferences and discover current trends Development of influencer lists and vetting of influencers, utilizing tools such as CreatorIQ Draft influencer pitches and creative briefs Monitor and live-engaging with influencer content Stay up-to-date with changes in all social platforms ensuring maximum effectiveness Stay up-to-date with online conversations and social listening Manage client services deliverables such as meeting agendas, recaps, etc., liaising with PR team when applicable Introductory social advertising implementation, including boosting posts Assist with shot list development and social media photo shoots Other duties may be assigned Core Competencies Required: Attention to Detail:
the ability to see and pay attention to details; the ability to recognize the component parts of a procedure or object. And to verify the correctness or error in an individual part or procedure. Proactivity:
the ability to look ahead and anticipate Communication (Written & Verbal):
the ability to produce communication that is comprehensive (includes all the relevant details), accurate (all details are correct), appropriate (has the right tone andlevel of formality), contains composition, (has correct spelling and grammar) is clear, (is understandable) in writing and orally. Adaptability:
the ability to adjust to changes surrounds ideas, responsibilities, trends, expectations, and other processes Time Management-
the ability to prioritize deliverables from high to low priority and submit quality work in a timely manner Education and Experience Required: Bachelor’s Degree in Communications, Social Media, Marketing, PR, Journalism or related field Previous internship experience in related field Knowledge and Skills Required: Understanding of how content is shared and consumed differently across digital, social and mobile platforms A passion for all things social, including what’s trending and who’s talking about it Ability to use analytics to help drive decisions and overall strategy Ability to work in a fast-paced environment and multi-task Excellent communication skills, both verbal and written Familiarity with content tools such as Canva (preferred, not required)
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As the Digital Account Coordinator, you will report to the Digital Supervisor and/or higher-level employee on the teams and will be responsible for maintaining the social media platforms of existing agency clients. Up to fifty percent of your time will be spent managing digital communities. You will be tasked with developing original photo and video content and creative ways to help amplify existing and potential marketing strategies, as well as manage analytics and reporting, and support on influencer campaigns. Responsibilities: Develop and post engaging content for social channels, including copy and visual concepts, utilizing creative content tools such as Canva, Brandwatch, and Facebook Creator Studio Report on digital channel performance, online reviews and feedback from clients and fans, analyzing stats from tools such as Brandwatch and within the platforms’ back-end Develop an optimal posting schedule, considering web traffic and customer engagement metrics Social channel community management for multiple clients, responding to users in a timely manner Suggest new ways (i.e. promotions, contests, competitions, etc.) to attract prospective followers and customers Research audience preferences and discover current trends Development of influencer lists and vetting of influencers, utilizing tools such as CreatorIQ Draft influencer pitches and creative briefs Monitor and live-engaging with influencer content Stay up-to-date with changes in all social platforms ensuring maximum effectiveness Stay up-to-date with online conversations and social listening Manage client services deliverables such as meeting agendas, recaps, etc., liaising with PR team when applicable Introductory social advertising implementation, including boosting posts Assist with shot list development and social media photo shoots Other duties may be assigned Core Competencies Required: Attention to Detail:
the ability to see and pay attention to details; the ability to recognize the component parts of a procedure or object. And to verify the correctness or error in an individual part or procedure. Proactivity:
the ability to look ahead and anticipate Communication (Written & Verbal):
the ability to produce communication that is comprehensive (includes all the relevant details), accurate (all details are correct), appropriate (has the right tone andlevel of formality), contains composition, (has correct spelling and grammar) is clear, (is understandable) in writing and orally. Adaptability:
the ability to adjust to changes surrounds ideas, responsibilities, trends, expectations, and other processes Time Management-
the ability to prioritize deliverables from high to low priority and submit quality work in a timely manner Education and Experience Required: Bachelor’s Degree in Communications, Social Media, Marketing, PR, Journalism or related field Previous internship experience in related field Knowledge and Skills Required: Understanding of how content is shared and consumed differently across digital, social and mobile platforms A passion for all things social, including what’s trending and who’s talking about it Ability to use analytics to help drive decisions and overall strategy Ability to work in a fast-paced environment and multi-task Excellent communication skills, both verbal and written Familiarity with content tools such as Canva (preferred, not required)
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