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Sales Manager - Premium Spirits

Walsh Employment, Hartford, Connecticut, United States

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Market Sales Manager – Connecticut / Western Massachusetts

Location:

Field-Based across Connecticut and Western Massachusetts Salary:

$70-80k + 25% bonus + car allowance + excellent benefits package Reports to:

Regional Sales Manager About the Company Our client is a dynamic, family-owned wine and spirits company with an eclectic and fast-growing portfolio of premium brands. With five distinctive labels and a strong global footprint, they work with international partners to activate, distribute, and elevate their brands across on- and off-premise channels. Key Requirements We are seeking a

high-energy, self-starter

with a passion for premium wine and spirits and a strong track record of success in field sales. The ideal candidate will have: Minimum 1–2 years of experience

in the wine and spirits industry Strong interpersonal and relationship-building skills Excellent verbal communication and presentation skills Ability to work independently

and manage a territory with limited supervision Hands-on approach

with a willingness to support activations, events, and displays Organisational skills

and proficiency in

Microsoft Office

(Excel, Word, PowerPoint) A

valid US driver’s licence

and the ability to travel 4–5 days per week Based in Connecticut

with full coverage responsibility for both

Connecticut

and

Western Massachusetts Physical Requirements Frequent travel within the territory Comfortable lifting up to

65 lbs

for product handling and display building Able to stand, walk, and communicate clearly with trade partners and consumers Role & Responsibilities This is a field-based, commercially driven role covering both

on-premise

and

off-premise

accounts across the region. You will be responsible for executing sales strategies, supporting brand activation, and building lasting relationships with distributor partners and retail/on-premise stakeholders. Key responsibilities include: Managing the company’s

brand portfolio

within the assigned territory Driving

volume ,

distribution , and

merchandising performance

across key accounts Planning and implementing

sales programming

in coordination with the Regional Manager Leading

display builds ,

merchandising execution , and

POS placement Supporting

sampling activations ,

promotional events , and

consumer engagement initiatives Conducting regular

market surveys

to ensure pricing, menus, and marketing are in line with brand standards Travelling extensively within the region to

visit accounts , identify new opportunities, and support trade relationships Liaising with

distributor sales teams

to align on execution and priorities Completing weekly reports and performance tracking as required Competitive base salary

with performance-based bonus Car allowance

and coverage of business-related expenses (travel, accommodation, home-office essentials) Comprehensive benefits package

including healthcare and retirement options Career progression

opportunities within a growing global company Exposure to

international premium brands

and dynamic brand marketing

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