Business Development Representative / Field Marketing
Vibrant Wellness, Austin, Texas, us, 78716
We are seeking a
Hybrid BDR & Field Marketing Representative
to help scale a high-impact, marketing-owned lead engagement and qualification function. This role was created following a successful pilot program and sits at the intersection of field marketing, lifecycle engagement, and CRM operations. You will be the
first human touchpoint
for qualified, marketing-sourced prospects—originating from events, webinars, partnerships, referrals, and patient-driven interest. This is
not a traditional sales role . You will not carry a quota or manage a closing pipeline. Instead, your focus is on nurturing interest, qualifying fit and readiness, and handing off truly sales-ready opportunities to our Sales team—cleanly, thoughtfully, and at the right time. In addition, you will represent Vibrant Wellness at select industry events and play a meaningful role in maintaining data quality, reporting, and lead flow inside HubSpot. This is a highly autonomous role for someone who enjoys working across people, process, and systems—and wants to help build something durable. What You Will Do
Lead Engagement & Qualification
Engage marketing-sourced leads from webinars, events, referrals, influencer partnerships, and campaigns Conduct early-stage outreach via email, phone, SMS and social Qualify interest, intent, and fit, progressing leads through the marketing funnel until they are sales-ready Execute clean, well-documented handoffs to Sales Field Marketing & Events
Represent Vibrant Wellness at industry conferences and events (~2x per quarter) Deliver clear product overviews and articulate our core differentiators to providers Capture qualitative insights from the field and share learnings with Marketing and Sales to inform future campaigns HubSpot CRM Ownership
Maintain accurate, enriched, and well-segmented lead data Improve field structure, workflows, automation, and lead routing logic Build dashboards and reports to track lead quality, conversion, and performance Use a mix of AI tools and manual review to vet leads and optimize workflows Cross-Functional Collaboration
Partner closely with Sales while respecting ownership boundaries Work alongside Marketing Operations to refine systems and lead flow Report into Marketing with transparency and alignment across Sales leadership Other duties, responsibilities, and activities may change or be assigned at any time with or without notice. What We Need for This Role
2+ years of experience in a BDR, sales support, field marketing, or revenue operations role Hands-on experience with HubSpot CRM, including workflows, custom objects, and reporting Familiarity with integrative, functional, or holistic health (strong plus) Strong communication skills with the ability to engage confidently in both written and live conversations Demonstrated ownership, follow-through, and comfort working independently Bachelor’s degree in Marketing, Business, or a related field Self-starter mindset with a balance of coachability and accountability Must be based in Austin, TX, with the abili Core Values
Our work impacts real people and real health outcomes. These values guide how we show up—for our providers, our partners, and each other. Lead with Curiosity : We explore deeply, experiment, and challenge assumptions. Pursue Excellence : We bring rigor, care, and intention to everything we do. Earn Trust : We communicate clearly, act with integrity, and follow through. Advance Together : We collaborate generously and share knowledge freely. Measure Twice : We are pragmatic, thoughtful, and data-informed. Work as One : We stay aligned and coordinated to deliver real results. About Vibrant Wellness
Vibrant Wellness is a science-led specialty lab serving the functional and integrative medicine community. More than 30,000 healthcare providers worldwide rely on our testing to help patients optimize gut, hormone, and cardiovascular health; treat autoimmune disorders; improve health span and performance; and proactively manage chronic disease. We believe the future of medicine depends on how deeply we understand the body—and how clearly we can translate that understanding into action. All Vibrant Wellness labs are processed in our Santa Clara, CA facility, supported by more than 400 clinical researchers and scientists powering longevity through discovery. Our marketing team is based in Austin, TX, where we also produce The Vibrant Wellness Podcast and host many of our industry events. Screener questions will be included in the application to help surface top candidates and filter automated submissions.
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Hybrid BDR & Field Marketing Representative
to help scale a high-impact, marketing-owned lead engagement and qualification function. This role was created following a successful pilot program and sits at the intersection of field marketing, lifecycle engagement, and CRM operations. You will be the
first human touchpoint
for qualified, marketing-sourced prospects—originating from events, webinars, partnerships, referrals, and patient-driven interest. This is
not a traditional sales role . You will not carry a quota or manage a closing pipeline. Instead, your focus is on nurturing interest, qualifying fit and readiness, and handing off truly sales-ready opportunities to our Sales team—cleanly, thoughtfully, and at the right time. In addition, you will represent Vibrant Wellness at select industry events and play a meaningful role in maintaining data quality, reporting, and lead flow inside HubSpot. This is a highly autonomous role for someone who enjoys working across people, process, and systems—and wants to help build something durable. What You Will Do
Lead Engagement & Qualification
Engage marketing-sourced leads from webinars, events, referrals, influencer partnerships, and campaigns Conduct early-stage outreach via email, phone, SMS and social Qualify interest, intent, and fit, progressing leads through the marketing funnel until they are sales-ready Execute clean, well-documented handoffs to Sales Field Marketing & Events
Represent Vibrant Wellness at industry conferences and events (~2x per quarter) Deliver clear product overviews and articulate our core differentiators to providers Capture qualitative insights from the field and share learnings with Marketing and Sales to inform future campaigns HubSpot CRM Ownership
Maintain accurate, enriched, and well-segmented lead data Improve field structure, workflows, automation, and lead routing logic Build dashboards and reports to track lead quality, conversion, and performance Use a mix of AI tools and manual review to vet leads and optimize workflows Cross-Functional Collaboration
Partner closely with Sales while respecting ownership boundaries Work alongside Marketing Operations to refine systems and lead flow Report into Marketing with transparency and alignment across Sales leadership Other duties, responsibilities, and activities may change or be assigned at any time with or without notice. What We Need for This Role
2+ years of experience in a BDR, sales support, field marketing, or revenue operations role Hands-on experience with HubSpot CRM, including workflows, custom objects, and reporting Familiarity with integrative, functional, or holistic health (strong plus) Strong communication skills with the ability to engage confidently in both written and live conversations Demonstrated ownership, follow-through, and comfort working independently Bachelor’s degree in Marketing, Business, or a related field Self-starter mindset with a balance of coachability and accountability Must be based in Austin, TX, with the abili Core Values
Our work impacts real people and real health outcomes. These values guide how we show up—for our providers, our partners, and each other. Lead with Curiosity : We explore deeply, experiment, and challenge assumptions. Pursue Excellence : We bring rigor, care, and intention to everything we do. Earn Trust : We communicate clearly, act with integrity, and follow through. Advance Together : We collaborate generously and share knowledge freely. Measure Twice : We are pragmatic, thoughtful, and data-informed. Work as One : We stay aligned and coordinated to deliver real results. About Vibrant Wellness
Vibrant Wellness is a science-led specialty lab serving the functional and integrative medicine community. More than 30,000 healthcare providers worldwide rely on our testing to help patients optimize gut, hormone, and cardiovascular health; treat autoimmune disorders; improve health span and performance; and proactively manage chronic disease. We believe the future of medicine depends on how deeply we understand the body—and how clearly we can translate that understanding into action. All Vibrant Wellness labs are processed in our Santa Clara, CA facility, supported by more than 400 clinical researchers and scientists powering longevity through discovery. Our marketing team is based in Austin, TX, where we also produce The Vibrant Wellness Podcast and host many of our industry events. Screener questions will be included in the application to help surface top candidates and filter automated submissions.
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