Marketing & Social Media Manger
Fairmont Hotels and Resorts, Sonoma, California, United States, 95476
Company Description
Why work for Accor? We are far more than a worldwide leader. We welcome you as you are and you can find a job and brand that matches your personality. We support you to grow and learn every day, making sure that work brings purpose to your life, so that during your journey with us, you can continue to explore Accor's limitless possibilities.
By joining Accor, every chapter of your story is yours to write and together we can imagine tomorrow's hospitality. Discover the life that awaits you at Accor, visit https://careers.accor.com/ Do what you love, care for the world, dare to challenge the status quo! #BELIMITLESS
Employee discounts on hotel rooms, dining, and spa experiences at Accor and Fairmont properties worldwide
Flexible and competitive healthcare benefit plans designed to meet the unique needs of you and your family, starting the first of the month following 30 days of employment
401(k) plan with a 100% match on the first 4% of employee contributions
Learning programs to promote growth and development unlocking your full potential
Opportunity to develop your talent and grow within your property and across the world
Ability to make a difference through our Corporate Social Responsibility activities
Job Description Are you a creative, strategic storyteller with a passion for crafting memorable guest experiences and elevating brand presence? Join the team at Fairmont Sonoma Mission Inn & Spa as Marketing & Social Media Manager, where rich Sonoma heritage, wellness traditions, and curated luxury come together to inspire every touchpoint. You'll help ensure the resort remains the premier, top-of-mind destination for travelers experiencing Sonoma's wine country.
What you will be doing: Reporting to the Director, Sales & Marketing, and in partnership with the Senior Marketing Manager, responsibilities and essential job functions include but are not limited to the following:
Drive the brand voice and ensure consistent, on-brand communication across all guest-facing channels
Lead social media strategy, content creation, and daily channel management to build awareness, engagement, and conversion
Manage content and create interactive buzz across Instagram, TikTok, Facebook, YouTube, LinkedIn, and partner platforms, ensuring timely and relevant updates
Oversee content planning and publishing using Later (or similar), optimizing scheduling, asset organization, analytics, and influencer strategy
Plan and implement guest-facing activations, local partnerships, and on property promotions across the Hotel to enrich the guest experience
Develop a wide range of branded print and digital collateral, including menus, signage, welcome cards, and in-room materials
Maintain digital signage, reader boards, and on-site messaging platforms to reflect current offerings, events, and resort highlights
Review internal and external creative materials to uphold brand alignment and maintain a polished, cohesive presentation
Publish dynamic content across partner platforms including Weddings, Cvent, Sonoma County Tourism, Sonoma Visitors Bureau, and Yelp
Support colleague communication initiatives and employee-facing marketing efforts
Respond to guest reviews across Google, TripAdvisor, Yelp, and other platforms with professionalism and brand-aligned tone
Coordinate itineraries, reservations, amenities, and departmental communication for incoming media, ensuring a seamless hosted-stay experience
Track all hosted media and maintain accurate records of coverage and visits
Direct short-form video production and collaborate with internal teams and creators to capture trending, high-quality, brand-aligned content
Assist with photo and video shoots and liaise with key departments
Serve as an on-property spokesperson for community relations, media interactions, and hotel committees when senior marketing leaders are unavailable
Other duties as assigned
Qualifications Your experience and skills include: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Previous experience in hospitality marketing, brand communications, or lifestyle content creation required
Proficient in social media management and creative content tools (Canva, Adobe Creative Suite preferred)
Strong visual sensibility and understanding of hospitality guest touchpoints
Exceptional organizational skills and comfort with cross-departmental coordination
Ability to manage multiple projects in a fast-paced, guest-focused environment
Familiarity with Fairmont and Accor branding standards an asset
Degree or diploma in hospitality, business, or wellness-related field is an asset
Willingness to work weekends, holidays, and variable hours as business needs require
Salary range $76,000-$85,000
Additional Information Fairmont Sonoma Mission Inn & Spa, an elegant Spanish mission-style Inn, boasts exceptional accommodation in the heart of Wine Country. As one big team, community of service professionals, we come together and work with a common purpose to welcome, connect and serve others.
Visa Requirements:
Applicants must be able to provide proof that they are legally able to work in the United States.
Our commitment to Diversity & Inclusion: We are an inclusive company and our ambition is to attract, recruit and promote diverse talent.
#J-18808-Ljbffr
By joining Accor, every chapter of your story is yours to write and together we can imagine tomorrow's hospitality. Discover the life that awaits you at Accor, visit https://careers.accor.com/ Do what you love, care for the world, dare to challenge the status quo! #BELIMITLESS
Employee discounts on hotel rooms, dining, and spa experiences at Accor and Fairmont properties worldwide
Flexible and competitive healthcare benefit plans designed to meet the unique needs of you and your family, starting the first of the month following 30 days of employment
401(k) plan with a 100% match on the first 4% of employee contributions
Learning programs to promote growth and development unlocking your full potential
Opportunity to develop your talent and grow within your property and across the world
Ability to make a difference through our Corporate Social Responsibility activities
Job Description Are you a creative, strategic storyteller with a passion for crafting memorable guest experiences and elevating brand presence? Join the team at Fairmont Sonoma Mission Inn & Spa as Marketing & Social Media Manager, where rich Sonoma heritage, wellness traditions, and curated luxury come together to inspire every touchpoint. You'll help ensure the resort remains the premier, top-of-mind destination for travelers experiencing Sonoma's wine country.
What you will be doing: Reporting to the Director, Sales & Marketing, and in partnership with the Senior Marketing Manager, responsibilities and essential job functions include but are not limited to the following:
Drive the brand voice and ensure consistent, on-brand communication across all guest-facing channels
Lead social media strategy, content creation, and daily channel management to build awareness, engagement, and conversion
Manage content and create interactive buzz across Instagram, TikTok, Facebook, YouTube, LinkedIn, and partner platforms, ensuring timely and relevant updates
Oversee content planning and publishing using Later (or similar), optimizing scheduling, asset organization, analytics, and influencer strategy
Plan and implement guest-facing activations, local partnerships, and on property promotions across the Hotel to enrich the guest experience
Develop a wide range of branded print and digital collateral, including menus, signage, welcome cards, and in-room materials
Maintain digital signage, reader boards, and on-site messaging platforms to reflect current offerings, events, and resort highlights
Review internal and external creative materials to uphold brand alignment and maintain a polished, cohesive presentation
Publish dynamic content across partner platforms including Weddings, Cvent, Sonoma County Tourism, Sonoma Visitors Bureau, and Yelp
Support colleague communication initiatives and employee-facing marketing efforts
Respond to guest reviews across Google, TripAdvisor, Yelp, and other platforms with professionalism and brand-aligned tone
Coordinate itineraries, reservations, amenities, and departmental communication for incoming media, ensuring a seamless hosted-stay experience
Track all hosted media and maintain accurate records of coverage and visits
Direct short-form video production and collaborate with internal teams and creators to capture trending, high-quality, brand-aligned content
Assist with photo and video shoots and liaise with key departments
Serve as an on-property spokesperson for community relations, media interactions, and hotel committees when senior marketing leaders are unavailable
Other duties as assigned
Qualifications Your experience and skills include: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Previous experience in hospitality marketing, brand communications, or lifestyle content creation required
Proficient in social media management and creative content tools (Canva, Adobe Creative Suite preferred)
Strong visual sensibility and understanding of hospitality guest touchpoints
Exceptional organizational skills and comfort with cross-departmental coordination
Ability to manage multiple projects in a fast-paced, guest-focused environment
Familiarity with Fairmont and Accor branding standards an asset
Degree or diploma in hospitality, business, or wellness-related field is an asset
Willingness to work weekends, holidays, and variable hours as business needs require
Salary range $76,000-$85,000
Additional Information Fairmont Sonoma Mission Inn & Spa, an elegant Spanish mission-style Inn, boasts exceptional accommodation in the heart of Wine Country. As one big team, community of service professionals, we come together and work with a common purpose to welcome, connect and serve others.
Visa Requirements:
Applicants must be able to provide proof that they are legally able to work in the United States.
Our commitment to Diversity & Inclusion: We are an inclusive company and our ambition is to attract, recruit and promote diverse talent.
#J-18808-Ljbffr