Digital Marketing Specialist
starbirdchicken.com, San Francisco, California, United States, 94199
About Starbird
Starbird is the nation’s first super-premium fast food concept, redefining fast food with high-quality, feel-good food that people love. As we continue expanding across California and beyond, we are growing our digital marketing team with passionate, creative individuals ready to elevate our digital presence and help shape our brand’s future.
We are seeking a full-time Digital Marketing Specialist to develop, manage, and execute digital marketing strategies that drive brand awareness, engagement, and customer growth. This role is perfect for a proactive creator and strategist who loves social media, content production, community building, and innovative digital storytelling. You will work closely with the Digital Marketing Manager to bring our campaigns, promotions, influencer programs, and brand initiatives to life.
What You’ll Do: Content Strategy + Production
Lead the creation of compelling content for TikTok, Instagram, YouTube, Meta, X, and other emerging platforms
Own the content calendar, storytelling themes, and creative asset development
Plan, direct, and shoot content weekly, including in‑restaurant video shoots, lifestyle social shots, influencer visits, and product-focused content
Edit short‑form videos optimized for engagement and platform trends
Social Media Management
Manage Starbird’s social channels daily, including posting, scheduling, and optimizing performance
Engage with followers, answer questions, and strengthen our online community
Monitor analytics and produce performance reports with insights and recommendations
Influencer & Creator Partnerships
Identify, evaluate, and partner with creators who align with Starbird’s brand
Manage communication, contracts, deliverables, and performance tracking
Coordinate in‑store creator visits, collaborations, and sponsored content
Digital Campaign Execution
Support paid social initiatives by assisting with asset creation, targeting inputs, and performance reviews
Collaborate on brand campaigns, new restaurant openings, and seasonal promotions
Field Marketing & Brand Activation
Support grassroots marketing initiatives and local store openings
Assist with onsite event activation, brand sampling, and community outreach
Capture content at events for real‑time posting and future use
Website & Email Support
Assist with website content updates, landing pages, and digital menu promotions
Help build and schedule email marketing campaigns and guest communications
Support Starbird Philanthropy
Manage the Starbird Fundraising Program
Oversee our Gift‑a‑Meal Partnership
Requirements
Experience in digital marketing, social media, and/or content creation
Proven experience creating and editing short‑form video content
Strong understanding of TikTok, Instagram Reels, YouTube Shorts, and social analytics
Excellent written and verbal communication skills
Organized, proactive, and able to manage multiple deadlines
Comfortable being on camera
Experience with influencer outreach and management
Reliable transportation to travel to various store locations for shoots and events
Flexibility to work occasional evenings or weekends based on content or event needs
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We are seeking a full-time Digital Marketing Specialist to develop, manage, and execute digital marketing strategies that drive brand awareness, engagement, and customer growth. This role is perfect for a proactive creator and strategist who loves social media, content production, community building, and innovative digital storytelling. You will work closely with the Digital Marketing Manager to bring our campaigns, promotions, influencer programs, and brand initiatives to life.
What You’ll Do: Content Strategy + Production
Lead the creation of compelling content for TikTok, Instagram, YouTube, Meta, X, and other emerging platforms
Own the content calendar, storytelling themes, and creative asset development
Plan, direct, and shoot content weekly, including in‑restaurant video shoots, lifestyle social shots, influencer visits, and product-focused content
Edit short‑form videos optimized for engagement and platform trends
Social Media Management
Manage Starbird’s social channels daily, including posting, scheduling, and optimizing performance
Engage with followers, answer questions, and strengthen our online community
Monitor analytics and produce performance reports with insights and recommendations
Influencer & Creator Partnerships
Identify, evaluate, and partner with creators who align with Starbird’s brand
Manage communication, contracts, deliverables, and performance tracking
Coordinate in‑store creator visits, collaborations, and sponsored content
Digital Campaign Execution
Support paid social initiatives by assisting with asset creation, targeting inputs, and performance reviews
Collaborate on brand campaigns, new restaurant openings, and seasonal promotions
Field Marketing & Brand Activation
Support grassroots marketing initiatives and local store openings
Assist with onsite event activation, brand sampling, and community outreach
Capture content at events for real‑time posting and future use
Website & Email Support
Assist with website content updates, landing pages, and digital menu promotions
Help build and schedule email marketing campaigns and guest communications
Support Starbird Philanthropy
Manage the Starbird Fundraising Program
Oversee our Gift‑a‑Meal Partnership
Requirements
Experience in digital marketing, social media, and/or content creation
Proven experience creating and editing short‑form video content
Strong understanding of TikTok, Instagram Reels, YouTube Shorts, and social analytics
Excellent written and verbal communication skills
Organized, proactive, and able to manage multiple deadlines
Comfortable being on camera
Experience with influencer outreach and management
Reliable transportation to travel to various store locations for shoots and events
Flexibility to work occasional evenings or weekends based on content or event needs
#J-18808-Ljbffr