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Yacht StarShip Digital Marketing Manager

Yacht StarShip, Tampa, Florida, us, 33646

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Overview

Manthey Hospitality is Tampa Bay’s premier operator of passenger vessels, with a fleet of 14 vessels ranging from upscale dining cruises to water taxis. The fleet includes Yacht Starship Dining Cruises, Craft, Pirate Water Taxi, and Lost Pearl Pirate Adventure Cruises. Join Tampa’s fastest-growing fleet and be part of creating a sea of memories for our guests and our crew. We are seeking a Digital Marketing Manager to strengthen the performance, analytics, and optimization side of our marketing team. This role will focus on driving ticket sales and conversions across our portfolio of on-the-water hospitality brands by analyzing data, optimizing digital channels, and improving the guest booking journey. This is a hands-on, execution-focused role ideal for a digital marketer who is highly analytical, comfortable working in GA4 and Google Search Console, and eager to grow into a more senior performance or growth position over time. You will work closely with the Marketing and Sales Team to ensure efforts are measurable, optimized, and aligned with business goals. Our brands generate strong traffic and engagement. This role ensures we:

Understand where guests convert or drop off

Optimize websites, booking flows, and email campaigns

Improve return on ad spend and organic visibility

Build a culture of testing, learning, and continuous improvement

Clear visibility into digital performance and guest behavior

Improved website and booking conversion rates

Strong collaboration between creative and performance efforts

Reliable reporting and insights used in marketing decisions

Foundational systems in place for future growth and scale

Key Responsibilities

Analytics & Reporting: Monitor and analyze performance using GA4 across all brands

Build and maintain dashboards, reports, and booking funnels

Identify drop-off points and opportunities to improve conversions

Present insights and recommendations to the VP of Marketing

Assist with managing Google Tag Manager

Ensure accurate tracking of ticket purchases, events, and campaigns

QA analytics setups across websites and booking platforms

Support on-page and technical SEO initiatives

Monitor Google Search Console for performance and indexing issues

Optimize website content

Support emerging AI Optimization (AIO) best practices

Track and report on Google Ads spend and performance

Monitor conversion rates, CPA, and ROAS

Identify landing page and funnel improvements to support paid campaigns

Collaborate with external agencies or internal teams managing ads

Document results and help scale winning tests

Analyze email performance (CTR, conversions, timing)

Stay current on digital marketing trends and platform updates

Identify tools, automations, or optimizations to improve performance

Requirements Qualifications

2–4+ years of experience in digital marketing or performance marketing

Working knowledge of GA4, Google Search Console, and basic GTM

Understanding of SEO fundamentals and conversion optimization

Strong analytical skills with attention to detail

Ability to translate data into clear insights and action items

Experience with e-commerce, ticketing, hospitality, or tourism

Familiarity with A/B testing or CRO tools

Experience working with GA4 and Google AdWords

Benefits

401(k) & Matching

Health Insurance plus vision, dental, life, accident, disability, hospital, critical illness, identity, pet, legal, and more.

Paid Time Off (PTO)

Professional development assistance

Subsidized Parking

Complimentary passes and discounts to Manthey Hospitality brands

M-F primary schedule, nights, weekends, and holidays as needed.

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