Overview
West Cary Group is seeking an experienced Senior Copywriter to add to our team. You’ll write compelling, user-friendly messaging across multiple channels and audiences—everything from straightforward emails to strategic thought leadership pieces. Help us craft marketing campaign materials and more that exude brand voice yet are clear in their messaging.
Role Qualifications And Position Responsibilities Responsibilities:
Bring original copy ideas to life, capturing the target audience's attention, motivating action, and driving the client’s business forward
Clearly present creative strategy to clients, standing in for senior creative leadership when necessary and own the ability to walk through an entire creative campaign
Brainstorm thought leadership concepts one day and tackle detail-oriented projects the next
Proactively offer guidance and direction to other copywriters when necessary
Develop a deep understanding of the client and their services
Create and present messaging strategy that enhances client’s brand identity
Work closely with Art Directors and other creatives to create visual and verbal harmon
Balance client feedback with proven strategy to put forth the strongest possible creative
Check questionable details
Consider laws governing copy, such as registered and trademarked symbols, country of origin and material construction
Stay abreast of marketing trends, innovations and successes
Write consistently in brand voice with an eye for nuance across audiences and lanes of business
Demonstrate attention to detail by using the creative brief and research to meet the client’s needs
Manage your time effectively, handling multiple deadlines and priorities, sometimes on short timelines
Demonstrate pride in the quality of your work
Have experience as a people manager
Other duties as assigned
Requirements
A Bachelor’s degree or a combination of education and professional experience is required.
5+ years’ writing experience in advertising or related field, including graduate advertising program or portfolio school
Ability to read, analyze and interpret all forms of information
Ability to write for a variety of media and audiences
Excellent written and verbal communication and presentation skills
Ability to seek out and learn from feedback
Must be well organized and detail-oriented
Must be team-oriented but able to work independently
Must demonstrate tact and diplomacy
Ability to prioritize tasks and multi-task
Must approach work with a collaborative, solution-oriented attitude
Ability to take ownership of a project from kickoff to handoff
Experience working in a Mac-based environment
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Role Qualifications And Position Responsibilities Responsibilities:
Bring original copy ideas to life, capturing the target audience's attention, motivating action, and driving the client’s business forward
Clearly present creative strategy to clients, standing in for senior creative leadership when necessary and own the ability to walk through an entire creative campaign
Brainstorm thought leadership concepts one day and tackle detail-oriented projects the next
Proactively offer guidance and direction to other copywriters when necessary
Develop a deep understanding of the client and their services
Create and present messaging strategy that enhances client’s brand identity
Work closely with Art Directors and other creatives to create visual and verbal harmon
Balance client feedback with proven strategy to put forth the strongest possible creative
Check questionable details
Consider laws governing copy, such as registered and trademarked symbols, country of origin and material construction
Stay abreast of marketing trends, innovations and successes
Write consistently in brand voice with an eye for nuance across audiences and lanes of business
Demonstrate attention to detail by using the creative brief and research to meet the client’s needs
Manage your time effectively, handling multiple deadlines and priorities, sometimes on short timelines
Demonstrate pride in the quality of your work
Have experience as a people manager
Other duties as assigned
Requirements
A Bachelor’s degree or a combination of education and professional experience is required.
5+ years’ writing experience in advertising or related field, including graduate advertising program or portfolio school
Ability to read, analyze and interpret all forms of information
Ability to write for a variety of media and audiences
Excellent written and verbal communication and presentation skills
Ability to seek out and learn from feedback
Must be well organized and detail-oriented
Must be team-oriented but able to work independently
Must demonstrate tact and diplomacy
Ability to prioritize tasks and multi-task
Must approach work with a collaborative, solution-oriented attitude
Ability to take ownership of a project from kickoff to handoff
Experience working in a Mac-based environment
#J-18808-Ljbffr