Business Development Manager, LinkedIn Marketing Solutions
LinkedIn, New York, New York, us, 10261
Overview
Company Description LinkedIn is the world’s largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day. We’re also committed to providing transformational opportunities for our own employees by investing in their growth. We aspire to create a culture that’s built on trust, care, inclusion, and fun – where everyone can succeed. Join us to transform the way the world works. Job Location & Work Model This role will be based in San Francisco, Sunnyvale, or New York City. The work location is hybrid, meaning it will be performed both from home and from a LinkedIn office on select days, as determined by the business needs of the team. TeamContext LinkedIn’s Business Development team plays a critical role in executing and accelerating LinkedIn’s Product roadmap and strategy. The BD team drives growth, engagement, and monetization globally through partnerships, articulating partner strategies, identifying and executing the right deals, and managing partnerships and strategic initiatives, in collaboration with product and other cross-functional teams. Collaboration with Product Management to conceive and execute product integration opportunities is critical. This role drives the growth of LinkedIn’s Measurement and insights by sharing data with key partners including analytics, attribution, and marketing automation providers. Role Scope The Business Development Manager plays a significant leadership role in LinkedIn’s business and product teams. This role is an excellent opportunity to join a small team that leads long-term company-wide product and partnerships initiatives that impact hundreds of millions of professionals and organizations worldwide. The focus is on developing and executing high-impact product and partnership strategies that help LinkedIn customers understand and optimize the performance of their LinkedIn Marketing investments. The ideal candidate will have relevant partnership experience in the advertising measurement industry, measurement subject matter expertise, and the ability to work cross-functionally to define and implement new solutions. Responsibilities
Develop and execute strategies and partnerships for the Measurement partner program from conception to launch, establishing clear goals, incentives and operational cadence for the program. Collaborate with partners and cross-functional teams to drive adoption of Measurement products. Drive innovation and incubation of new partnerships and use cases with key partners to increase adoption of valuable partner-run Measurement solutions. Establish and maintain strategic partner relationships between LinkedIn and key Measurement, martech/salestech partners and relevant industry groups. Leverage relationships and knowledge to bring ecosystem insights to inform LinkedIn strategy and roadmap. Negotiate partnership agreements with Legal and other cross-functional teams to drive decisions and commitment on deal points. Synthesize and share relevant ecosystem insights about the digital advertising industry and innovations in advertising measurement with LinkedIn’s leaders and executives. Work with other groups across the organization, including Sales, Product, Engineering, Partner Engineering, Marketing, Communications, and Legal to drive value through partnerships and visibility of BD activities. Leverage data analysis and market insights to develop executive-level business cases quantifying the size of prize and value exchange of key partnerships. Travel may be required for this role. Qualifications
Basic Qualifications Bachelor of Science in Economics or equivalent experience 5+ years of experience in partnership-related roles (e.g. Business Development, Partner Management) in a technology company Preferred Qualifications Experience in or advising in the B2B advertising and marketing space. Experience and interest in Ads Measurement and/or attribution, optimization, identity, including knowledge of prevalent industry approaches run by ad platforms, customers, and 3P vendors and how those solutions influence advertiser decisioning. Experience in an analytical role or responsibilities (e.g. consulting firm, investment bank, corporate M&A/Corporate Strategy or Business Operations) ideally working on product strategy. Technical understanding of 3rd party measurement including signals that power these tools, data sharing practices, and partnership options available based on specific technical scenarios. Demonstrated experience managing or structuring complex product partnerships. Demonstrated ability to perform in an entrepreneurial setting, working independently across multiple groups and thriving in a dynamic environment. Strong written and oral communication skills, with a demonstrated ability to distill complex ideas into clear messaging for both C-Suite and technical audiences. Personal values align with LinkedIn core values and ability to collaborate effectively in a win-win fashion with XFN teams and partners. Acts like an owner, takes responsibility for one’s actions and for outcomes related to one’s decisions; passionate about the success of LinkedIn’s members, customers and partners. Comfortable working under deadlines and producing key deliverables - and having fun in this working environment. Suggested Skills Business Development Product Partnerships Technical Understanding Strong Communication Compensation & Benefits
LinkedIn is committed to fair and equitable compensation practices. The pay range for this role is $142,000 to $232,000. Actual compensation packages are based on several factors, including skill set, depth of experience, certifications, and location. The total compensation package may include annual performance bonus, stock, benefits and/or other incentive plans. For more information, visit https://careers.linkedin.com/benefits. Additional Information
Equal Opportunity Statement LinkedIn is an equal opportunity employer and considers qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender identity or expression, sexual orientation, citizenship, or any other legally protected class. LinkedIn is committed to an inclusive and accessible experience for all job seekers, including individuals with disabilities. If you need a reasonable accommodation, contact accommodations@linkedin.com. A request for an accommodation will be responded to within three business days. LinkedIn will not discriminate against applicants who inquire about pay; however, disclosure rules apply to certain roles as described in our policy. San Francisco Fair Chance Ordinance: LinkedIn will consider qualified applicants with arrest and conviction records. Pay Transparency Policy: As a federal contractor, LinkedIn follows pay transparency provisions. Global Data Privacy Notice for Job Candidates: Please review the linked document for transparency around handling of personal data.
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Company Description LinkedIn is the world’s largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day. We’re also committed to providing transformational opportunities for our own employees by investing in their growth. We aspire to create a culture that’s built on trust, care, inclusion, and fun – where everyone can succeed. Join us to transform the way the world works. Job Location & Work Model This role will be based in San Francisco, Sunnyvale, or New York City. The work location is hybrid, meaning it will be performed both from home and from a LinkedIn office on select days, as determined by the business needs of the team. TeamContext LinkedIn’s Business Development team plays a critical role in executing and accelerating LinkedIn’s Product roadmap and strategy. The BD team drives growth, engagement, and monetization globally through partnerships, articulating partner strategies, identifying and executing the right deals, and managing partnerships and strategic initiatives, in collaboration with product and other cross-functional teams. Collaboration with Product Management to conceive and execute product integration opportunities is critical. This role drives the growth of LinkedIn’s Measurement and insights by sharing data with key partners including analytics, attribution, and marketing automation providers. Role Scope The Business Development Manager plays a significant leadership role in LinkedIn’s business and product teams. This role is an excellent opportunity to join a small team that leads long-term company-wide product and partnerships initiatives that impact hundreds of millions of professionals and organizations worldwide. The focus is on developing and executing high-impact product and partnership strategies that help LinkedIn customers understand and optimize the performance of their LinkedIn Marketing investments. The ideal candidate will have relevant partnership experience in the advertising measurement industry, measurement subject matter expertise, and the ability to work cross-functionally to define and implement new solutions. Responsibilities
Develop and execute strategies and partnerships for the Measurement partner program from conception to launch, establishing clear goals, incentives and operational cadence for the program. Collaborate with partners and cross-functional teams to drive adoption of Measurement products. Drive innovation and incubation of new partnerships and use cases with key partners to increase adoption of valuable partner-run Measurement solutions. Establish and maintain strategic partner relationships between LinkedIn and key Measurement, martech/salestech partners and relevant industry groups. Leverage relationships and knowledge to bring ecosystem insights to inform LinkedIn strategy and roadmap. Negotiate partnership agreements with Legal and other cross-functional teams to drive decisions and commitment on deal points. Synthesize and share relevant ecosystem insights about the digital advertising industry and innovations in advertising measurement with LinkedIn’s leaders and executives. Work with other groups across the organization, including Sales, Product, Engineering, Partner Engineering, Marketing, Communications, and Legal to drive value through partnerships and visibility of BD activities. Leverage data analysis and market insights to develop executive-level business cases quantifying the size of prize and value exchange of key partnerships. Travel may be required for this role. Qualifications
Basic Qualifications Bachelor of Science in Economics or equivalent experience 5+ years of experience in partnership-related roles (e.g. Business Development, Partner Management) in a technology company Preferred Qualifications Experience in or advising in the B2B advertising and marketing space. Experience and interest in Ads Measurement and/or attribution, optimization, identity, including knowledge of prevalent industry approaches run by ad platforms, customers, and 3P vendors and how those solutions influence advertiser decisioning. Experience in an analytical role or responsibilities (e.g. consulting firm, investment bank, corporate M&A/Corporate Strategy or Business Operations) ideally working on product strategy. Technical understanding of 3rd party measurement including signals that power these tools, data sharing practices, and partnership options available based on specific technical scenarios. Demonstrated experience managing or structuring complex product partnerships. Demonstrated ability to perform in an entrepreneurial setting, working independently across multiple groups and thriving in a dynamic environment. Strong written and oral communication skills, with a demonstrated ability to distill complex ideas into clear messaging for both C-Suite and technical audiences. Personal values align with LinkedIn core values and ability to collaborate effectively in a win-win fashion with XFN teams and partners. Acts like an owner, takes responsibility for one’s actions and for outcomes related to one’s decisions; passionate about the success of LinkedIn’s members, customers and partners. Comfortable working under deadlines and producing key deliverables - and having fun in this working environment. Suggested Skills Business Development Product Partnerships Technical Understanding Strong Communication Compensation & Benefits
LinkedIn is committed to fair and equitable compensation practices. The pay range for this role is $142,000 to $232,000. Actual compensation packages are based on several factors, including skill set, depth of experience, certifications, and location. The total compensation package may include annual performance bonus, stock, benefits and/or other incentive plans. For more information, visit https://careers.linkedin.com/benefits. Additional Information
Equal Opportunity Statement LinkedIn is an equal opportunity employer and considers qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender identity or expression, sexual orientation, citizenship, or any other legally protected class. LinkedIn is committed to an inclusive and accessible experience for all job seekers, including individuals with disabilities. If you need a reasonable accommodation, contact accommodations@linkedin.com. A request for an accommodation will be responded to within three business days. LinkedIn will not discriminate against applicants who inquire about pay; however, disclosure rules apply to certain roles as described in our policy. San Francisco Fair Chance Ordinance: LinkedIn will consider qualified applicants with arrest and conviction records. Pay Transparency Policy: As a federal contractor, LinkedIn follows pay transparency provisions. Global Data Privacy Notice for Job Candidates: Please review the linked document for transparency around handling of personal data.
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