Overview
Media & Data and Insights at Laughlin Constable Our team of media and analytics experts are considered the “Modern Experience Media Team,“ skilled at crafting media plans that artfully target the customer and provide insight reporting on overall performance and opportunities for refinement. We focus on driving both media AND business outcomes with complete transparency at every step of the process. We firmly believe that data sits at the center of everything we do at Laughlin Constable. It is a critical asset in our media planning and buying process because it enables us to better understand the audience, target them more accurately, optimize campaign performance, allocate budgets effectively, and deliver personalized advertising experiences that drive results. The Role
The Role In a Nutshell As an entry level position – you will work with the media planning team to assist in the development of strategies as needed. Responsibilities will include budget management, invoicing, data entry, data analysis, etc. You will be trained on all aspects of media planning – and will also assist with digital media trafficking as needed. Responsibilities
Responsible for learning media planning fundamentals – by being curious and participating in the work across all accounts. Work closely with the Planners to learn the billing and media ordering process – which you will manage for a range of clients. Assist the Media Planners / Supervisors on digital reporting needs. Help to compile competitive data and identify key insights for client reporting Work with the Ad Ops Director to become proficient in ad server management. Learn to traffic campaigns from start to finish, QA creatives and create floodlights. Work with internal teams to manage timelines and campaign execution. Perform regular campaign health checks to ensure performance is on track. Become an expert in media tools such as Resonate, Kantar, DCM and IAS. Qualifications
Bachelor’s degree in advertising, marketing, business or related field Prior internship in an advertising agency is a plus Strong skill level in MS Office products including Word, Excel and PowerPoint Ability to work in a team environment Proactive approach – showing initiative in problem-solving and strong time management skills Laughlin Constable is an equal opportunity employer and participates in E-Verify. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.
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Media & Data and Insights at Laughlin Constable Our team of media and analytics experts are considered the “Modern Experience Media Team,“ skilled at crafting media plans that artfully target the customer and provide insight reporting on overall performance and opportunities for refinement. We focus on driving both media AND business outcomes with complete transparency at every step of the process. We firmly believe that data sits at the center of everything we do at Laughlin Constable. It is a critical asset in our media planning and buying process because it enables us to better understand the audience, target them more accurately, optimize campaign performance, allocate budgets effectively, and deliver personalized advertising experiences that drive results. The Role
The Role In a Nutshell As an entry level position – you will work with the media planning team to assist in the development of strategies as needed. Responsibilities will include budget management, invoicing, data entry, data analysis, etc. You will be trained on all aspects of media planning – and will also assist with digital media trafficking as needed. Responsibilities
Responsible for learning media planning fundamentals – by being curious and participating in the work across all accounts. Work closely with the Planners to learn the billing and media ordering process – which you will manage for a range of clients. Assist the Media Planners / Supervisors on digital reporting needs. Help to compile competitive data and identify key insights for client reporting Work with the Ad Ops Director to become proficient in ad server management. Learn to traffic campaigns from start to finish, QA creatives and create floodlights. Work with internal teams to manage timelines and campaign execution. Perform regular campaign health checks to ensure performance is on track. Become an expert in media tools such as Resonate, Kantar, DCM and IAS. Qualifications
Bachelor’s degree in advertising, marketing, business or related field Prior internship in an advertising agency is a plus Strong skill level in MS Office products including Word, Excel and PowerPoint Ability to work in a team environment Proactive approach – showing initiative in problem-solving and strong time management skills Laughlin Constable is an equal opportunity employer and participates in E-Verify. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.
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