Are you a strategic storyteller who knows how to turn ideas into engaging, human-centered digital content?
Our client is seeking a Social Media Content Manager to lead the development and execution of a comprehensive social media strategy that builds community, elevates thought leadership, and drives meaningful engagement with a global audience of educators.
This role blends big-picture strategy with hands-on execution. You’ll own the content vision, shape the narrative, and bring it to life across platforms
Overview
Develop and execute a data-driven social media strategy aligned with organizational goals and audience segments Define KPIs (engagement, reach, growth, conversions, lead generation) and report on performance Partner cross-functionally to integrate social into campaigns, webinars, conferences, and initiatives Conduct social listening, trend analysis, and competitor benchmarking to inform content direction Content Creation & Publishing
Own and manage all social channels across platforms (LinkedIn, Instagram, YouTube, X, Facebook, TikTok, and emerging spaces) Build and manage a unified content calendar aligned to key themes and campaigns Develop and publish high-quality multimedia content (graphics, short-form video, podcast clips, live sessions) Ensure all content is inclusive, accessible (captions, alt-text, etc.), and platform-optimized Manage scheduling tools, tracking links, and publishing workflows Community Engagement & Growth
Build and nurture online communities of educators, partners, and thought leaders Engage directly with followers—responding, moderating, and fostering authentic dialogue Identify influencers and ambassadors to amplify reach and human-centered storytelling Monitor sentiment and manage escalations when needed Measurement & Optimization
Provide performance dashboards with actionable insights A/B test formats, timing, and messaging Continuously refine content strategy based on analytics and trends Stay current on platform algorithm changes and best practices Requirements
What You Bring
3–5+ years of social media management experience Proven success developing and executing strategy with measurable growth and engagement results Strong writing and editing skills with adaptable tone Experience with scheduling, listening, and analytics tools (e.g., SproutSocial, HubSpot, Google Analytics) Graphic/video literacy (Canva, Adobe tools, or similar) A data-driven mindset paired with strong creative instincts Community-building expertise and brand stewardship experience Comfort using AI tools to enhance (not replace) authentic voice Bachelor’s degree in marketing, communications, digital media, education, or related field (or equivalent experience) Experience in K–12 education, edtech, or professional learning markets is a plus. Hybrid role: Candidates in the DC/MD/VA metro area strongly preferred Occasional travel for major events or conferences If you’re passionate about building engaged digital communities and using storytelling to elevate educator voices, we’d love to connect.
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Develop and execute a data-driven social media strategy aligned with organizational goals and audience segments Define KPIs (engagement, reach, growth, conversions, lead generation) and report on performance Partner cross-functionally to integrate social into campaigns, webinars, conferences, and initiatives Conduct social listening, trend analysis, and competitor benchmarking to inform content direction Content Creation & Publishing
Own and manage all social channels across platforms (LinkedIn, Instagram, YouTube, X, Facebook, TikTok, and emerging spaces) Build and manage a unified content calendar aligned to key themes and campaigns Develop and publish high-quality multimedia content (graphics, short-form video, podcast clips, live sessions) Ensure all content is inclusive, accessible (captions, alt-text, etc.), and platform-optimized Manage scheduling tools, tracking links, and publishing workflows Community Engagement & Growth
Build and nurture online communities of educators, partners, and thought leaders Engage directly with followers—responding, moderating, and fostering authentic dialogue Identify influencers and ambassadors to amplify reach and human-centered storytelling Monitor sentiment and manage escalations when needed Measurement & Optimization
Provide performance dashboards with actionable insights A/B test formats, timing, and messaging Continuously refine content strategy based on analytics and trends Stay current on platform algorithm changes and best practices Requirements
What You Bring
3–5+ years of social media management experience Proven success developing and executing strategy with measurable growth and engagement results Strong writing and editing skills with adaptable tone Experience with scheduling, listening, and analytics tools (e.g., SproutSocial, HubSpot, Google Analytics) Graphic/video literacy (Canva, Adobe tools, or similar) A data-driven mindset paired with strong creative instincts Community-building expertise and brand stewardship experience Comfort using AI tools to enhance (not replace) authentic voice Bachelor’s degree in marketing, communications, digital media, education, or related field (or equivalent experience) Experience in K–12 education, edtech, or professional learning markets is a plus. Hybrid role: Candidates in the DC/MD/VA metro area strongly preferred Occasional travel for major events or conferences If you’re passionate about building engaged digital communities and using storytelling to elevate educator voices, we’d love to connect.
#J-18808-Ljbffr