Marketing and Communications Specialist
UF Information Technology (UFIT), Jacksonville, Florida, United States, 32290
Overview
Classification Title
Marketing and Communications Specialist III
Classification Minimum Requirements Bachelor’s degree and six years of relevant experience; or an Associate’s degree and eight years of relevant experience; or an equivalent combination of education and experience.
About UF Jacksonville The University of Florida is expanding its statewide presence with the development of UF Jacksonville, a new graduate-focused campus designed to advance educational opportunity, fuel regional workforce development, and strengthen UF’s impact across Northeast Florida. Offering graduate programs across engineering, computer science, AI, business, law, design, and health-related fields, UF Jacksonville is building a modern, student-centered environment that emphasizes hands-on learning, industry collaboration, and meaningful engagement with the Jacksonville community. As the campus grows, UF Jacksonville is developing a comprehensive operational infrastructure to support academic programs, student services, community-facing events, and the day-to-day activities that shape the campus experience. This role is central to that mission.
About The Position This position will be located at 801 W. Bay Street in Jacksonville, FL. It is a full-time role with a standard work schedule of Monday through Friday, 8:00 a.m. to 5:00 p.m. Occasional evening or weekend hours may be required to support student-facing events, orientations, or special campus activities. Flexibility is expected during peak enrollment periods and major campus events.
Key Responsibilities
Creative Development & Content Writing:
Develop clear, compelling written content for a wide range of audiences and platforms, including news stories, student spotlights, faculty features, announcements, newsletters, event promotions, email campaigns, and printed marketing materials. Partner with UF Strategic Communications and Marketing (SCM), faculty, staff, and external vendors to produce and refine creative assets that support strategic communication goals. Maintain a consistent tone, voice, and editorial style across all content in alignment with UF brand guidelines and support multi-channel marketing initiatives. Include copyediting, proofreading, and quality review of campus communications to ensure clarity, accuracy, and brand alignment.
Digital Strategy & Website Management:
Serve as the primary content manager for the UF Jacksonville website, ensuring pages are accurate, accessible, visually engaging, and aligned with university branding and messaging. Develop, update, and maintain program pages and student-facing resources in coordination with academic departments and administrative units. Collaborate with UF SCM, UFIT, and campus partners to improve site structure, usability, accessibility, search functionality, and SEO performance, while ensuring WCAG accessibility. Monitor web analytics and prepare reports to inform strategy and user experience enhancements. Maintain all digital content in alignment with UF branding and editorial style guidelines.
Social Media Strategy & Engagement:
Manage official UF Jacksonville social media channels, including content planning, creation, scheduling, posting, and ongoing community engagement across Instagram, Facebook, LinkedIn, and X. Develop and execute social media campaigns to support enrollment goals, campus events, faculty expertise, and the UF Jacksonville brand. Maintain a strategic content calendar aligned with recruitment cycles and institutional priorities; monitor performance metrics and prepare regular reports with insights and recommendations. Respond to comments, messages, and inquiries in a timely, professional manner.
Cross-Campus Coordination & Brand Stewardship:
Collaborate with academic program teams to understand program updates, priorities, and stories for marketing and communications. Align UF Jacksonville messaging with university-wide initiatives, brand standards, and policies. Provide guidance on brand usage, editorial standards, and digital best practices; support campus events by developing promotional materials and capturing content for future use.
Other Duties:
Perform other duties as assigned to support the mission and strategic priorities of UF Jacksonville.
Expected Salary $80,000
Preferred Qualifications
Proficiency in Microsoft Office.
Experience in marketing, communications, or digital content strategy, preferably in higher education or a mission-driven organization.
Strong skills in writing, editing, and storytelling for diverse digital and print platforms.
Proficiency with content management systems (e.g., Cascade), social media management tools, analytics dashboards, and basic design platforms (e.g., Canva, Adobe Creative Cloud).
Knowledge of WCAG accessibility standards, SEO best practices, and digital engagement trends.
Demonstrated ability to manage multiple projects, prioritize deadlines, and collaborate with cross-functional teams.
Experience developing creative assets and coordinating photography or video projects.
Strong attention to detail, editorial precision, and commitment to high-quality communication.
Ability to represent the university with professionalism, clarity, and brand consistency.
Special Instructions To Applicants In order to be considered, you must upload your cover letter and resume. Application must be submitted by 11:55 p.m. (ET) of the posting end date. Health Assessment Required: No
#J-18808-Ljbffr
Classification Minimum Requirements Bachelor’s degree and six years of relevant experience; or an Associate’s degree and eight years of relevant experience; or an equivalent combination of education and experience.
About UF Jacksonville The University of Florida is expanding its statewide presence with the development of UF Jacksonville, a new graduate-focused campus designed to advance educational opportunity, fuel regional workforce development, and strengthen UF’s impact across Northeast Florida. Offering graduate programs across engineering, computer science, AI, business, law, design, and health-related fields, UF Jacksonville is building a modern, student-centered environment that emphasizes hands-on learning, industry collaboration, and meaningful engagement with the Jacksonville community. As the campus grows, UF Jacksonville is developing a comprehensive operational infrastructure to support academic programs, student services, community-facing events, and the day-to-day activities that shape the campus experience. This role is central to that mission.
About The Position This position will be located at 801 W. Bay Street in Jacksonville, FL. It is a full-time role with a standard work schedule of Monday through Friday, 8:00 a.m. to 5:00 p.m. Occasional evening or weekend hours may be required to support student-facing events, orientations, or special campus activities. Flexibility is expected during peak enrollment periods and major campus events.
Key Responsibilities
Creative Development & Content Writing:
Develop clear, compelling written content for a wide range of audiences and platforms, including news stories, student spotlights, faculty features, announcements, newsletters, event promotions, email campaigns, and printed marketing materials. Partner with UF Strategic Communications and Marketing (SCM), faculty, staff, and external vendors to produce and refine creative assets that support strategic communication goals. Maintain a consistent tone, voice, and editorial style across all content in alignment with UF brand guidelines and support multi-channel marketing initiatives. Include copyediting, proofreading, and quality review of campus communications to ensure clarity, accuracy, and brand alignment.
Digital Strategy & Website Management:
Serve as the primary content manager for the UF Jacksonville website, ensuring pages are accurate, accessible, visually engaging, and aligned with university branding and messaging. Develop, update, and maintain program pages and student-facing resources in coordination with academic departments and administrative units. Collaborate with UF SCM, UFIT, and campus partners to improve site structure, usability, accessibility, search functionality, and SEO performance, while ensuring WCAG accessibility. Monitor web analytics and prepare reports to inform strategy and user experience enhancements. Maintain all digital content in alignment with UF branding and editorial style guidelines.
Social Media Strategy & Engagement:
Manage official UF Jacksonville social media channels, including content planning, creation, scheduling, posting, and ongoing community engagement across Instagram, Facebook, LinkedIn, and X. Develop and execute social media campaigns to support enrollment goals, campus events, faculty expertise, and the UF Jacksonville brand. Maintain a strategic content calendar aligned with recruitment cycles and institutional priorities; monitor performance metrics and prepare regular reports with insights and recommendations. Respond to comments, messages, and inquiries in a timely, professional manner.
Cross-Campus Coordination & Brand Stewardship:
Collaborate with academic program teams to understand program updates, priorities, and stories for marketing and communications. Align UF Jacksonville messaging with university-wide initiatives, brand standards, and policies. Provide guidance on brand usage, editorial standards, and digital best practices; support campus events by developing promotional materials and capturing content for future use.
Other Duties:
Perform other duties as assigned to support the mission and strategic priorities of UF Jacksonville.
Expected Salary $80,000
Preferred Qualifications
Proficiency in Microsoft Office.
Experience in marketing, communications, or digital content strategy, preferably in higher education or a mission-driven organization.
Strong skills in writing, editing, and storytelling for diverse digital and print platforms.
Proficiency with content management systems (e.g., Cascade), social media management tools, analytics dashboards, and basic design platforms (e.g., Canva, Adobe Creative Cloud).
Knowledge of WCAG accessibility standards, SEO best practices, and digital engagement trends.
Demonstrated ability to manage multiple projects, prioritize deadlines, and collaborate with cross-functional teams.
Experience developing creative assets and coordinating photography or video projects.
Strong attention to detail, editorial precision, and commitment to high-quality communication.
Ability to represent the university with professionalism, clarity, and brand consistency.
Special Instructions To Applicants In order to be considered, you must upload your cover letter and resume. Application must be submitted by 11:55 p.m. (ET) of the posting end date. Health Assessment Required: No
#J-18808-Ljbffr