eCommerce Creative Specialist
Westinghouse Outdoor Power Equipment, Columbus, Ohio, United States, 43224
Overview
Brief Description
Westinghouse Outdoor Power Equipment is seeking a highly motivated eCommerce Creative Specialist to join our in house creative team in Columbus, Ohio. This is a 100% onsite role reporting to the VP of Brand and Creative, with close collaboration with the Ecommerce Director, Product Development, and Sales leadership.
The eCommerce Creative Specialist is a hands on, execution focused role responsible for creating high performing creative assets that support product sales on Amazon and other ecommerce platforms. This individual will design, write, and build content that clearly communicates product features, specifications, and customer value while adhering to Westinghouse brand standards.
This role is ideal for a creative professional with some experience who is eager to learn, grow, and work closely with leadership to execute a defined creative vision.
Key Responsibilities
Design ecommerce focused creative assets including Amazon listing images, enhanced brand content, A+ content, digital ads, and retailer specific assets
Use Figma as the primary design tool for creating and maintaining ecommerce creative systems and templates
Translate product specifications, features, and benefits into clear, compelling visual and written content
Conduct competitive research to evaluate category trends, creative approaches, and positioning opportunities
Develop differentiated creative that highlights customer benefits and supports conversion
Create and maintain visual assets for the corporate Shopify website as needed
Write and refine product focused copy to support ecommerce imagery and content
Leverage AI tools to support ideation, copy development, efficiency, and creative exploration
Collaborate cross functionally with Brand, Ecommerce, Product Development, Sales, and external partners
Support product launches with ecommerce ready creative assets and supporting materials
Assist with presentation and internal sales materials when needed
Maintain consistency, accuracy, and attention to detail across all deliverables
Follow established creative direction and processes while contributing ideas and solutions
Stay current on ecommerce best practices, Amazon content standards, and digital design trends
Required Qualifications
Familiarity with Figma & Adobe Creative Suite including Photoshop and Illustrator
2–5 years of professional experience in graphic design or ecommerce focused creative roles
Strong proficiency in Figma with experience designing for ecommerce or digital platforms
Solid understanding of visual hierarchy, layout, typography, and conversion driven design
Ability to interpret product specifications and translate them into customer friendly messaging
Comfortable writing and editing product focused copy
Experience managing multiple projects in a fast-paced environment
Strong organizational skills with high attention to detail
Self-motivated with the ability to execute independently while taking direction
Portfolio demonstrating creative work and design fundamentals required
Preferred Qualifications
Experience creating Amazon listing images, A+ content, or enhanced brand content
Experience working with consumer products or physical goods
Exposure to AI enabled creative tools and workflows
Basic understanding of ecommerce performance metrics and conversion principles
Soft Skills & Attributes
Coachable and open to feedback
Detail oriented
Curious and eager to learn
Comfortable owning projects from concept through execution
Collaborative, reliable, and deadline driven
Clear communicator who can explain creative decisions
Compensation Package
Strong benefits
Multiple medical plans including HSA availability with company contributions
Company paid disability & life insurance coverage
Generous 401k matching
Competitive pay
Casual atmosphere/dog-friendly environment
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Westinghouse Outdoor Power Equipment is seeking a highly motivated eCommerce Creative Specialist to join our in house creative team in Columbus, Ohio. This is a 100% onsite role reporting to the VP of Brand and Creative, with close collaboration with the Ecommerce Director, Product Development, and Sales leadership.
The eCommerce Creative Specialist is a hands on, execution focused role responsible for creating high performing creative assets that support product sales on Amazon and other ecommerce platforms. This individual will design, write, and build content that clearly communicates product features, specifications, and customer value while adhering to Westinghouse brand standards.
This role is ideal for a creative professional with some experience who is eager to learn, grow, and work closely with leadership to execute a defined creative vision.
Key Responsibilities
Design ecommerce focused creative assets including Amazon listing images, enhanced brand content, A+ content, digital ads, and retailer specific assets
Use Figma as the primary design tool for creating and maintaining ecommerce creative systems and templates
Translate product specifications, features, and benefits into clear, compelling visual and written content
Conduct competitive research to evaluate category trends, creative approaches, and positioning opportunities
Develop differentiated creative that highlights customer benefits and supports conversion
Create and maintain visual assets for the corporate Shopify website as needed
Write and refine product focused copy to support ecommerce imagery and content
Leverage AI tools to support ideation, copy development, efficiency, and creative exploration
Collaborate cross functionally with Brand, Ecommerce, Product Development, Sales, and external partners
Support product launches with ecommerce ready creative assets and supporting materials
Assist with presentation and internal sales materials when needed
Maintain consistency, accuracy, and attention to detail across all deliverables
Follow established creative direction and processes while contributing ideas and solutions
Stay current on ecommerce best practices, Amazon content standards, and digital design trends
Required Qualifications
Familiarity with Figma & Adobe Creative Suite including Photoshop and Illustrator
2–5 years of professional experience in graphic design or ecommerce focused creative roles
Strong proficiency in Figma with experience designing for ecommerce or digital platforms
Solid understanding of visual hierarchy, layout, typography, and conversion driven design
Ability to interpret product specifications and translate them into customer friendly messaging
Comfortable writing and editing product focused copy
Experience managing multiple projects in a fast-paced environment
Strong organizational skills with high attention to detail
Self-motivated with the ability to execute independently while taking direction
Portfolio demonstrating creative work and design fundamentals required
Preferred Qualifications
Experience creating Amazon listing images, A+ content, or enhanced brand content
Experience working with consumer products or physical goods
Exposure to AI enabled creative tools and workflows
Basic understanding of ecommerce performance metrics and conversion principles
Soft Skills & Attributes
Coachable and open to feedback
Detail oriented
Curious and eager to learn
Comfortable owning projects from concept through execution
Collaborative, reliable, and deadline driven
Clear communicator who can explain creative decisions
Compensation Package
Strong benefits
Multiple medical plans including HSA availability with company contributions
Company paid disability & life insurance coverage
Generous 401k matching
Competitive pay
Casual atmosphere/dog-friendly environment
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