Overview
Design and implement field marketing campaigns that align with overall company goals and objectives, track and analyze the ROI of marketing activities, using insights to optimize future campaigns and improve effectiveness. The marketing campaigns include: Event Management
Plan and execute offline trade shows, conferences, and industry events to enhance brand visibility and generate leads. Coordinate and host webinars focused on showcasing our SaaS and AI offerings to targeted audiences. Manage logistics, including booth setup, promotional materials, and post-event follow-up activities. Strategic Partnership Development
Identify and develop strategic partnerships within the SaaS, AI, and photography sectors to expand market reach. Collaborate with partners to create co-marketing opportunities and joint events that drive mutual business growth. Content Creation
Work closely with the content team/agent to ensure all event and partnership-related materials effectively communicate our value proposition. Develop engaging content for presentations, promotional videos, and social media aligned with industry trends. Cross-Functional Collaboration
Partner with sales, product management, and customer success teams to ensure alignment of marketing efforts with business objectives. Gather feedback from field activities to inform product development and marketing strategies. Qualifications
Bachelor’s degree in Marketing, Business, or related field. 3-5 years of experience in field marketing, preferably within the SaaS software and AI industries. Proven track record of planning and executing successful trade shows, events, and webinars. Excellent communication and negotiation skills, with the ability to build and maintain strategic partnerships. Proficiency in analyzing marketing activity ROI and making data-driven decisions. Experience with digital marketing tools and CRM systems such as Salesforce or HubSpot. Ability to travel as needed for events and partner meetings. Preferred Qualifications
Strong understanding of the photography industry and its unique market dynamics. Preferred Current Location
This is a
remote position ; however, candidates located in
Los Angeles, New York, or Las Vegas
are highly preferred due to the locations of key events.
#J-18808-Ljbffr
Design and implement field marketing campaigns that align with overall company goals and objectives, track and analyze the ROI of marketing activities, using insights to optimize future campaigns and improve effectiveness. The marketing campaigns include: Event Management
Plan and execute offline trade shows, conferences, and industry events to enhance brand visibility and generate leads. Coordinate and host webinars focused on showcasing our SaaS and AI offerings to targeted audiences. Manage logistics, including booth setup, promotional materials, and post-event follow-up activities. Strategic Partnership Development
Identify and develop strategic partnerships within the SaaS, AI, and photography sectors to expand market reach. Collaborate with partners to create co-marketing opportunities and joint events that drive mutual business growth. Content Creation
Work closely with the content team/agent to ensure all event and partnership-related materials effectively communicate our value proposition. Develop engaging content for presentations, promotional videos, and social media aligned with industry trends. Cross-Functional Collaboration
Partner with sales, product management, and customer success teams to ensure alignment of marketing efforts with business objectives. Gather feedback from field activities to inform product development and marketing strategies. Qualifications
Bachelor’s degree in Marketing, Business, or related field. 3-5 years of experience in field marketing, preferably within the SaaS software and AI industries. Proven track record of planning and executing successful trade shows, events, and webinars. Excellent communication and negotiation skills, with the ability to build and maintain strategic partnerships. Proficiency in analyzing marketing activity ROI and making data-driven decisions. Experience with digital marketing tools and CRM systems such as Salesforce or HubSpot. Ability to travel as needed for events and partner meetings. Preferred Qualifications
Strong understanding of the photography industry and its unique market dynamics. Preferred Current Location
This is a
remote position ; however, candidates located in
Los Angeles, New York, or Las Vegas
are highly preferred due to the locations of key events.
#J-18808-Ljbffr